Crayon
MARCH 30, 2021
No one cares about the price of your SaaS product unless they’re interested in buying it. (Or they're interested in gathering competitive intel. But we'll set that aside for now.). Prospects who visit your pricing page, in other words, are high-intent prospects — they’re aware of their pain points (to some extent) and they’re on the hunt for a solution.
Cipher
MARCH 29, 2021
When you’re figuring out how to analyze competitors, you quickly realize that finding data is the easy part. Even a cursory Google search for material about your competitors will reveal so much that you could end up drowning in data.
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Smart Data Collective
MARCH 28, 2021
Utilizing cloud services is no longer an option for businesses— it is a necessity. In 2021, cloud computing infrastructure will dominate the IT space and take over business cloud services. However, it is important to understand the right cloud computing practices to follow. The growth experienced by Microsoft Azure is tremendous compared to other providers of cloud services— a whopping 154% YOY growth rate to be specific.
Octopus
MARCH 31, 2021
5 ideas on how to ask better questions for Competitive Intelligence This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons. The post 5 ideas on how to ask better questions for Competitive Intelligence appeared first on Octopus Competitive Intelligence.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
APRIL 2, 2021
If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy. Good news: You’ve come to the right place. Today’s blog post is a 7-step guide to building and implementing a sales enablement strategy within your organization.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MARCH 29, 2021
Big data is leading to some major breakthroughs in the modern workplace. One study from NewVantage found that 97% of respondents said that their company was investing heavily in big data and AI. Maintenance management’s primary focus has always been maximizing the quality, effectiveness, and quality of equipment in an organization. And this is usually at the lowest possible costs in terms of material and machinery.
Octopus
MARCH 30, 2021
Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers. The post Competitive Intelligence questions to NATS Strategy Analysis and Development manager appeared first on Octopus Competitive Intelligence.
ArchIntel
MARCH 31, 2021
ArchIntel™ -. Even the most established brands are not immune to disruptions in an ever-evolving global marketplace. Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Octopus, a company providing competitive intelligence insights , said that their British client had been dominating the fashion market since the Victorian era.
Cipher
MARCH 31, 2021
Competitor analysis is often done on a project-by-project basis. You might build a report on a rival when you’re thinking of launching a new product, or if you notice a new competitor enter your market. And then, when the report is complete and delivered, you file it away and close the project.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
MARCH 29, 2021
These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. That’s good news, right? Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it.
FedSavvy
APRIL 1, 2021
Throughout the first half of federal fiscal year 2021, several government contractors have engaged in M&A actions to expand their corporate capabilities and deepen their customer knowledge. Select highlights out of the acquisition newsreel are highlighted below. Peraton. Peraton had a rapid succession of large-scale acquisitions over just the last four months in the form of Perspecta and Northrop Grumman’s IT services business.
ArchIntel
MARCH 31, 2021
ArchIntel™ -. The use of open-source intelligence methods offers numerous benefits , a blog post from Cobwebs Technologies says. According to the article, one advantage of employing OSINT techniques is that it allows smaller or private companies to save money that they would otherwise invest on data collecting tools. This is because OSINT involves gathering freely available information from publicly-available resources.
SpyFu
APRIL 1, 2021
Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. The first step into developing a competitive analysis strategy is determining who your competitors are.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
APRIL 1, 2021
Data security has become more important than ever. As a business owner, you can’t afford to overlook the importance of a sound data security strategy. Data Security Strategies that Your Business Should Follow in 2021. Running a business is more than just making sales and calculating finances. You also need to be on top of security. A data breach, as an example, could have a devastating impact on your company, including the trust that clients have for you.
FedSavvy
APRIL 1, 2021
You may know the name Palantir from headlines in recent years, but what is Palantir and what do they actually do? Palantir Technologies (“Palantir”) is a software company based in Denver, Colorado. Founded in 2003, Palantir builds environment-agnostic enterprise data platforms to help customers with complex and sensitive data environments. Palantir exclusively sells its software to the United States, U.S. allies, and commercial customers.
ArchIntel
MARCH 30, 2021
ArchIntel™ -. “The global software as a service (SaaS) market size is expected to reach $185.8 billion by 2024, rising at a market growth of 21.4% CAGR during the forecast period.” — Research and Markets. BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah.
Netbasequid
APRIL 1, 2021
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. Unlocking white space opportunities and insight into emerging trends bubbling below the surface of business as usual is empowering.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
APRIL 1, 2021
You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience.
SpyFu
MARCH 30, 2021
There was once a time, early in the days of search engines , where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long, long time, but like a dog that once found an unexpected treat, people continue to go back to the idea of an ideal keyword density time and time again, no matter how hard SEOs, content creators, or even Google itself tries to dissuade them.
ArchIntel
MARCH 30, 2021
ArchIntel™ -. Deluxe is recruiting a new competitive intelligence program manager for placement in its offices in Atlanta, Georgia. The company summarized the role as being responsible for establishing an enterprise-level competitive intelligence program as well as overseeing its implementation throughout the cycle. Deluxe, a provider of technology-enabled services to small businesses, said it seeks candidates who are flexible enough to collaborate with the executive team, sales leadership, prod
IBI
MARCH 31, 2021
A passion for success and great products that drive a business forward were the motivating factors behind yesterday’s event, TIBCO + ibi: The Power of Together. This event was borne from our—TIBCO + ibi’s—desire to introduce ibi customers and partners like you to the TIBCO family and share all the ways the two companies complement and enhance one another’s strengths.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
MARCH 30, 2021
A data-driven approach allows companies of any scale to develop SEO and marketing strategies based not on the opinion of individual marketers but on real statistics. Big data helps better understand your customers, adjust your strategy according to the obtained results, and even decide on the further development of your product line. Data-driven SEO and marketing activities leave no space for bad shots.
Dataversity
MARCH 30, 2021
Click to learn more about author Ashok Sharma. There are few crises in world history that have affected the supply chain like COVID-19. The pandemic has caused unprecedented stress and brought an insane level of scrutiny. Business leaders need to think differently and take appropriate measures to streamline their supply chain operations, using data as their […].
ArchIntel
MARCH 30, 2021
ArchIntel™ -. Cobwebs Technologies describes open-source intelligence gathering as an effort to create a rounded out picture by methodically piecing together small bits of information. In an article on its website, the web intelligence company goes even further as it tries to teach how OSINT can be applied to cybersecurity. Threats to the networks of both private enterprises and public agencies abound.
Netbasequid
MARCH 29, 2021
If one word sums up the past year of business, it’s change. Social insight clearly called for a pivot to ecommerce prior to COVID-19 and those who listened were able to adapt and succeed when the pandemic took hold. Others who stayed stuck on in-store sales and ignored their audience, weren’t able to pivot in time resulting in closed businesses across the globe.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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