CIO
JUNE 13, 2022
CIOs are used to rapid change. New technologies hit the market, existing ones evolve, business needs change on a dime, staff comes and goes. All that together, though, is nothing compared to the turbulence that CIOs are seeing today. IT leaders are now contending with continued pandemic-related disruptions, geopolitical instability, and economic volatility — on top of those usual factors.
Crayon
JUNE 14, 2022
Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires consistency. Each member of your organization, across the entire customer lifecycle, needs to be in lockstep. When a prospect hits your homepage, clicks an ad, or opens their inbox, your communication should ooze the same values, using the same diction and syntax.
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Smart Data Collective
JUNE 17, 2022
Global companies spent over $2.83 billion on marketing analytics in 2020. This figure certainly increased in light of the pandemic, as digitization accelerated. Marketing has always been about numbers. Now, those numbers are highly refined, narrowed by algorithms and databases, and processed by people with advanced degrees. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity.
Tinuiti
JUNE 16, 2022
Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger. This year is a crucial time to […].
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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mention
JUNE 15, 2022
Statista reports that 11 million households scanned at least one QR code in 2020 in the US. That’s a massive increase from 9.76 million QR code scans in 2018. Nowadays, QR codes are used for anything from marketing campaigns to contactless payments. There are endless possibilities for what you can do with QR codes. This article will explore some of the most creative ways people use QR codes.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JUNE 16, 2022
Data science is both a rewarding and challenging profession. One study found that 44% of companies that hire data scientists say the departments are seriously understaffed. Fortunately, data scientists can make due with fewer staff if they use their resources more efficiently, which involves leveraging the right tools. There are a lot of important queries that you need to run as a data scientist.
Zoominfo
JUNE 15, 2022
Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. Customer profiling is a process by which go-to-market teams can gain greater insights into the types of customers they’re targeting, the problems those audiences are trying to solve, and a prospect’s likely course of action depending on wh
mention
JUNE 17, 2022
You want to rank #1 on Google, but you’re not sure how or what to do. Discover the 12 steps On-Page SEO checklist on how to get ranked higher on Google. The problem is that there are so many SEO experts out there who offer conflicting advice and it’s hard to know what works best. Some say keyword density is important while others say it doesn’t matter at all.
Crayon
JUNE 16, 2022
Sadly, the impact of good product marketing is often obscured.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Smart Data Collective
JUNE 16, 2022
Analytics is becoming more important than ever in the world of business. Over 70% of global businesses use some form of analytics. This figure will rise as globalization, supply chain challenges and other factors increase competitiveness. This is an important year for enterprises keeping in view that most global industries are recovering from the pandemic horror, and the era of web 3.0 is at the doorstep.
Zoominfo
JUNE 15, 2022
It’s been two years since ZoomInfo went public. Two years in a pandemic, and two years of chaos, excitement, learning, and adjusting. And two years of feeling really proud of the things my team continues to accomplish. From the outside looking in, ZoomInfo’s success may seem like a cakewalk — we were at the right place at the right time and everything just came together.
FedSavvy
JUNE 13, 2022
We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4 billion in revenue, up 6.4% from fiscal year 2021, and increased its headcount to more than 29,000 employees worldwide.
Chris Webb BI
JUNE 12, 2022
If you’re working with DirectQuery in Power BI then one of the most important properties you can set on your dataset is the “Maximum connections per data source” property. You can find it on the Published Dataset Settings tab in the Options dialog in Power BI Desktop: The description of what it does in the guidance documentation is pretty comprehensive: You can set the maximum number of connections DirectQuery opens for each underlying data source.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JUNE 14, 2022
Big data technology is disrupting almost every industry in the modern economy. Global businesses are projected to spend over $103 billion on big data by 2027. While many industries benefit from the growing use of big data, online businesses are among those most affected. There are many practical benefits of using big data to grow your online business.
Zoominfo
JUNE 14, 2022
During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The message was clear: those who embraced these new tools would gain a crucial competitive advantage over those that did not.
CXL
JUNE 16, 2022
Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model.
Netbasequid
JUNE 16, 2022
Picture it: A business has spent a vast amount of resources developing a product that isn’t moving as expected. It offers significant cost savings for the buyer and still falls short. To solve this puzzle, the business should find answers in its research – something that just isn’t connecting as planned. If their hybrid research is solid, they will be able to pivot and capture the market.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JUNE 16, 2022
Businesses have been using websites to reach customers for nearly 30 years. The first websites predated modern analytics technology. Google Analytics wasn’t launched until 2005. However, advances in analytics over the past decade have made it easier for companies to create quality websites. This has in turn increased the demands of customers using modern websites.
Zoominfo
JUNE 14, 2022
Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Luckily for you, we’ve run the trials, talked to the experts, and are sharing some of the most common mistakes, so you never have to make them again.
CXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.
Dataversity
JUNE 17, 2022
Futuristic films, such as the new “Doctor Strange in the Multiverse of Madness,” are a fun look into what the future might hold. But outside the cinema, we’re seeing shifts in what’s possible?right now. By leveraging operational data that’s collected throughout their very own organization, finance leaders are transforming the finance function and extending the […].
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
JUNE 15, 2022
Consumers today want retailers they do dealings with, to provide them with simplified and personalized services. If you fail to meet their standards for an effective and focused product offering, most of them will quickly take their money elsewhere. One of the secrets to attracting and retaining customers is to become more data-centric. The retail industry is expanding all the time.
Zoominfo
JUNE 13, 2022
This month, we’ve got fresh updates across our sales and recruiting platforms and a couple of exciting announcements worth highlighting. In this video, Caroline Thompson walks through our expanded features within Engage, Chorus’ new Momentum Signals, and details of our Comparably acquisition. Comparably & TalentOS Big news! We’ve acquired Comparably , a leading employee review website — and the only platform showcasing workplace culture, salary, and corporate brand reputation data.
CXL
JUNE 16, 2022
You should be dedicating resources to encouraging each new and existing customer to increase their spending. If not, you’re missing out on a play that can deliver exponential returns. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.
Netbasequid
JUNE 17, 2022
Public perception makes all the difference to brands, as does understanding intent. It’s important to get to the heart of topical conversations, particularly when they take over an entire month. And we’re going to show you how, as there may be some nuanced conversations that brands are missing this Pride month, as they make assumptions about messaging that may not be on point.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JUNE 15, 2022
Artificial intelligence has become a very important technological development in the life sciences. Michel L. Leite and his colleagues at Universidade Católica de Brasília addressed this phenomenon in their study Artificial intelligence and the future of life sciences. AI is helping advance the life sciences in many ways, which include improving the outcomes of clinical trials and making certain features more accessible to both researchers and patients.
Zoominfo
JUNE 17, 2022
Brittney Castro learned the importance of patience when looking to sell her own business. As an entrepreneur and financial planner, she added saleswoman to her list of titles as she tackled numerous negotiations and potential deals. After rejecting a failing negotiation, she feared a deal might not happen and began shifting her focus back to running her company.
Dataversity
JUNE 13, 2022
Every day customers are calling health care call centers, providing visibility into their daily reality – without even being asked. Whether or not you’re listening, customers are sharing details about the social factors impacting their health care decisions within every interaction. These factors, both positive and negative, are called social determinants of health (SDOH) and include: Access to […].
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