Smart Data Collective
MAY 2, 2019
Large companies around the world are investing in big data. Big data has been especially important for optimizing their marketing campaigns. However, a number of small businesses are getting in on the action too. Local marketing agencies have discovered that SEO is more dependent on big data than ever. They are developing more data driven solutions to offer better search marketing strategies.
Zoominfo
MAY 2, 2019
Think back to the last time you applied and interviewed for jobs. What was that experience like for you? If you’re like most of us, your job search wasn’t easy sailing and you may have even walked away holding a grudge or two. These resentful feelings, which most of us experience at some point in our professional lives, stem from a negative candidate experience.
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Aqute Intelligence
APRIL 30, 2019
it would be facile to say that the length of a competitive intelligence project varies. Of course it does. But most competitive intelligence projects fall into a fairly similar range. The length of a competitive intelligence project is determined mainly by the following factors: Depth and complexity of the research scope Time required to find and contact primary sources Number of competitors The biggest impact on project length comes from the time required to find and contact primary sources.
Elegant BI
MAY 3, 2019
KPI Software Should be Part of Your Suite of BI Tools! There is no doubt that business intelligence and analytics should include key performance indicators (KPIs). Business intelligence tools must include KPI software and an intuitive KPI dashboard that is easy for business users to adopt and to use to monitor, manage and understand business metrics, actual vs. planned results and other data.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
APRIL 29, 2019
Big data technology has played a very big role in solving many business challenges. LinkedIn released a report last year on the benefits of using predictive analytics and other data technology for branding. However, some of the lessons big data has unveiled are far from surprising. Predictive analytics data has helped brands understand the secrets to boosting customer loyalty.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
MAY 2, 2019
Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week's edition of Whiteboard Friday, we're thrilled to welcome Dana DiTomaso as she explains how you can harness the power of both SEO and PPC for a better Google experience overall.
BI Insight
APRIL 28, 2019
In some of my old posts, which are most popular ones, I explained how to Export data Power BI Desktop or Power BI Service data to different destinations like CSV, Excel and SQL Server. In this quick tip I explain a very easy way to export the model data as a whole to either CSV … Continue reading Quick Tips: Export Power BI Desktop and Power BI Service Model Data In One Shot with DAX Studio.
Smart Data Collective
MAY 1, 2019
The internet makes it easier for small entrepreneurs to succeed. When you try to create a business online, you don’t need to have technical experience. In fact, you don’t need to know much about website building or programming at all this can easily be handled by using countless tools that are available online. However, there are still some competencies that you need to develop.
Domo
MAY 3, 2019
The truly data-driven CMO has seven little secrets that give them an edge on even the most numbers-bent executives out there. They know how to extract the stories they need from the data they already have, and how to pull off inspirational, original campaigns that keep turning heads. The seven secrets in this whitepaper will help you gain greater value and more revenue out of the data you currently have.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Moz
APRIL 29, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need ar
Resonate
MAY 1, 2019
We love our moms 365 days a year, but on one special day in May, we all take the opportunity to show them how much we care about them, as we truly should. At Resonate, we’re celebrating moms by taking a deep dive into our Mom-related data. Moms are strong and powerful, especially when it comes to spending; mothers control 85% of household purchases and have a U.S. spending power of $2.4 trillion*.
Smart Data Collective
APRIL 28, 2019
The market for mobile apps is rising at an accelerated pace. According to analysts, the market for mobile apps is expected to reach $189 billion by the end of next year. As the market grows, a variety of new trends are beginning to take hold. Globalism is one of the biggest changes impacting the mobile app development industry. New advances in predictive analytics will help mobile app developers navigate these changes and develop better technology to adapt.
Domo
MAY 3, 2019
We all have a personal M.O. – a ‘modus operandi’, or way of working – which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the best approach for today’s marketing leader? This report contains data from interviews with over 650 CMOs to find out: What are the biggest data challenges being faced by marketing leaders?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Happy Market
MAY 2, 2019
Welcome to the MRMW NA 2019 Conference Series. Recorded live in Cincinnati, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Brain Lamar, VP of Insights at EMI Research Solutions. Contact Brian Online: LinkedIn EMI Research Solutions [00:00] Live at MRMW in Cincinnati, I did a series of interviews on the show floor with both exhibitors and speakers.
BI Insight
APRIL 28, 2019
Update 2021 March: You can now export the data direct from Power BI Desktop using my tool, Power BI Exporter. Read more here. In some of my old posts, which are the most popular ones, I explained how to Export data Power BI Desktop or Power BI Service data to different destinations like CSV, Excel … Continue reading Quick Tips: Export Power BI Desktop and Power BI Service Model Data In One-Shot with DAX Studio.
Smart Data Collective
MAY 2, 2019
Small businesses are looking to big data to get an edge against their more established competitors. Big data is becoming more important in the new economy. Industries are becoming more consolidated and traditional lenders are more averse to funding unproven start-ups. Without a stellar big data strategy in place, many businesses are doomed to the day they open their doors.
Elegant BI
APRIL 29, 2019
BI Software Adds Value to Every Organization! In spite of the fact that trade publications and business conferences have been talking about business intelligence and BI software for years, there are still some business executives and business owners that do not understand how business intelligence tools can help the organization achieve its goals and stay ahead of the competition.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Happy Market
MAY 2, 2019
Welcome to the MRMW NA 2019 Conference Series. Recorded live in Cincinnati, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Carol Shea, president of Olivetree Insights. Contact Carol Online: LinkedIn Carol@OlivetreeInsights.com Olivetree Insights. [00:00] Was able to intercept Carol Shea from Olivetree Insights on the floor right after her presentation at MRMW.
Moz
MAY 2, 2019
Posted by McDermott Wouldn't it be nice if you had an easy way to learn about your competitor's deepest and darkest secrets? An ethical way to peer inside their business — anytime you wanted? Your competitor's review portfolio provides you with just that. And conducting an audit of their portfolio will give you precious, must-have data that competitors are simply unwilling to share.
Digimind
APRIL 29, 2019
Marketers from leading international and local brands & agencies, including Macy's, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and learn about maximizing digital marketing efforts using digital listening and social media.
BIS Research
APRIL 30, 2019
With age, the human body undergoes a series of different bio-physiological changes. These changes majorly impact the skin cells of the body and appear in the form wrinkles, fine lines, the growth of facial hair, and folds. The changes in lifestyle, dietary, personal habits, and hereditary factors, along with external factors such as exposure to sunlight, high level of air pollution, harsh weather, and exposure to harmful radiation, induces faster aging of the skin.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Happy Market
MAY 2, 2019
Welcome to the MRMW NA 2019 Conference Series. Recorded live in Cincinnati, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Courtney Akel, Associate Manager of Consumer Insight at Georgia-Pacific. Contact Courtney Online: LinkedIn Georgia-Pacific [00:00].
Moz
MAY 1, 2019
Posted by BrianChilds “Does Moz offer a certification?”. Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy.
Digimind
APRIL 29, 2019
Marketers from leading international and local brands & agencies, including Macy’s, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and learn about maximizing digital marketing efforts using digital listening and social media. It’s been an exciting month here in New York […].
BIS Research
APRIL 29, 2019
The incorporation of the Internet of Things (IoT) technology has successfully added a new dimension in the healthcare industry through a variety of services and solutions. IoT offers a list of benefits with primary aim to use data for monitoring the ongoing treatment and post-treatment patient care. However, with the huge amount of data being generated, the risk of cybercrimes and breach of patient-related information are on the rise.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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