Sat.Jul 06, 2024 - Fri.Jul 12, 2024

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Generative AI and preparing for a shift to skills-based hiring

CIO

As gen AI takes hold in the workplace, it’ll no doubt alter workflows, role requirements, and the skills necessary to get work done. The concern isn’t so much whether AI will replace jobs, but what skillsets the technology will replace, and how organizations and leaders can shift human priorities accordingly. “AI is both a major disruptor and savior, in that gen AI specifically will influence 4.5 times the number of jobs it replaces and, yet, also has the capability to help manage and upskill th

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Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue

Crayon

Cognism partnered with Crayon to improve the company's competitive enablement efforts, resulting in millions of dollars of influenced revenue.

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DAX Measures That Never Return Blank

Chris Webb BI

Following on from my earlier post on the Query Memory Limit in Power BI , and as companion to last week’s post on how a DAX antipattern using Calculate() and Filter() can lead to excessive memory consumption by queries (and therefore lead to you hitting the Query Memory Limit), in this post I want to look at the effects of another DAX antipattern on performance and memory usage: measures that can never return a blank value.

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Data Analytics Proves Benefits of Strategic Domain Use

Smart Data Collective

Data analytics technology has helped us better understand the importance of coming up with strategic domains for online marketing.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Anatomía de un ciberataque: un relato en primera persona

CIO

“Aunque sucedió hace dos años y medio, todavía me genera ansiedad y desasosiego recordarlo”. Con estas palabras, Gonçal Badenes, CIO de la Universidad Autónoma de Barcelona (UAB), relata en primera persona cómo vivió en sus propias carnes el ciberataque de ransomware que el grupo cibercriminal PYSA perpetró en 2021 contra la institución pública educativa.

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What is competitor based pricing?

Aqute Intelligence

We’ve all gone through the motions of wanting to purchase a specific product at the store and weighing our options. Maybe you’ve had a sweet caramel coffee calling your name for the past week and finally set out to buy it. On the shelves, you see a row of possible choices, but divert your eyes to the price tags, and that’s where the influence of competitive based pricing begins.

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AI Creates Growing Need for Managed IT Services

Smart Data Collective

Managed IT services can be very helpful for companies trying to make the most of their AI strategies in 2024.

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Seek solutions now to remedy surging cloud costs

CIO

The complexity within IT infrastructures is increasing, as is the pressure on IT budgets to use available funds as smartly and efficiently as possible. Effective cost management in the cloud is, therefore, becoming increasingly important. Yet many companies still find it difficult to keep an eye on the costs of their cloud deployment and to continuously optimize them.

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12 Social Media Monitoring Tools You Should Use in 2024

mention

Did you know that 5.04 billion people are active on social media worldwide? Leveraging social media is one of the most efficient strategies to connect with your target audience and convey your message to the masses. People do not just use social media to connect with friends or family. They also use the platforms of their choice to research different brands, seek answers to their questions, and make informed decisions.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.

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AI Leads to Major Breakthroughs in Legal Software

Smart Data Collective

AI technology has had a huge impact on the legal profession and led to the inception of disruptive new software.

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Storage: The unsung hero of AI deployments

CIO

As enterprises begin to deploy and use AI, many realize they’ll need access to massive computing power and fast networking capabilities, but storage needs may be overlooked. Spinning up a chatbot or adopting an AI assistant aren’t likely to tax most enterprises’ storage capacities, but large AI projects with access to millions of data points may require many terabytes of new storage, potentially costing tens of millions of dollars, some AI and storage experts say.

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Engage Prospects Faster with ZoomInfo Copilot Dialer

Zoominfo

We built ZoomInfo Copilot to solve one of the biggest challenges facing go-to-market (GTM) teams today: connecting with prospects who are actively looking to buy, at the moment they’re ready to act. A majority of good-fit prospects simply aren’t in-market at any given moment. This means that a significant amount of a salesperson’s time, effort, and prep work aren’t going to result in a closed deal, no matter how skilled or knowledgeable they may be.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 5 Strategies to Take Control of the Digital Shelf on Amazon

Intelligence Node

When you step into a retail store, you see a shelf decorated with beautiful products. When the products are strategically placed on a shelf, the shopper customer is automatically lured. The post Top 5 Strategies to Take Control of the Digital Shelf on Amazon appeared first on Blog.

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Proceed with Caution: Generative AI in Identity

Dataversity

OpenAI launched generative AI (GenAI) into the mainstream last year, and we haven’t stopped talking about it since – and for good reason. When done right, its benefits are indisputable, saving businesses time, money, and resources. Industries from customer service to technology are experiencing the shift. In fact, a recent study showed a significant increase in GenAI […] The post Proceed with Caution: Generative AI in Identity appeared first on DATAVERSITY.

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El CIO Summit 2024 se mete de lleno en la era de la ‘IA en todas partes’

CIO

Regístrate ahora En la era de la ‘inteligencia artificial (IA) en todas partes’ , ¿qué rol deben desempeñar los CIO en las organizaciones para aprovechar todas sus ventajas? Con dos tercios de las empresas proyectando que sus presupuestos de TI aumenten en los próximos años -según una encuesta de CIO de EMEA-, los líderes tecnológicos deberán preparar a sus compañías con las tecnologías habilitantes para obtener el máximo potencial de sus inversiones en IA.

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March Madness and the Clark craze

Infegy

Everyone’s favorite season has come and gone, and everyone is once again disappointed in their brackets. March Madness is over, with the UConn Huskies and SC’s Gamecocks taking the men’s and women’s titles respectively. However, these titles aren’t the only headlines of this season; instead, the entirety of the women’s tournament has been the highlight.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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HubSpot How-To Video: Merge Duplicate Contact Records Using Ops Hub

Weidert Group

In addition to a stellar staff, your business relies on data. Let me restate that. Your business relies on accurate data. Duplicate contact entries in your CRM can lead to poor customer experiences, missed opportunities, and lost productivity. Managing duplicate contact records manually in your CRM, however, can be a painstaking process. With the HubSpot CRM , you can easily find and merge duplicate contact records — out of the box.

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RAG (Retrieval Augmented Generation) Architecture for Data Quality Assessment

Dataversity

A large language model (LLM) is a type of artificial intelligence (AI) solution that can recognize and generate new content or text from existing content. It is estimated that by 2025, 50% of digital work will be automated through these LLM models. At their core, LLMs are trained on large amounts of content and data, and the architecture […] The post RAG (Retrieval Augmented Generation) Architecture for Data Quality Assessment appeared first on DATAVERSITY.

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Ulta Beauty embraces low-code to deliver better CX

CIO

About six years ago, Ulta Beauty formed a dedicated innovation team to identify technologies that resonate to improve the customer experience. As the VP of digital innovation, Michelle Pacynski heads up this team and oversees around 40 innovators whose job is to leverage new and emerging tech to come up with fresh and creative value propositions for the business.

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PPC Competitor Analysis: Unlocking the Secrets to Outperform Your Rivals

SpyFu

In online advertising, pay-per-click (PPC) campaigns are a potent force for driving traffic and conversions. However, with fierce competition fighting for the same clicks, how can you ensure your PPC efforts stand out? The answer lies in conducting a thorough PPC competitor analysis. This guide will equip you with the knowledge and tools to dissect your rivals' strategies and then leverage those insights to supercharge your own campaigns.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Domo Honored as a B2B Program of the Year Award Winner at Forrester’s B2B Summit North America

Domo

SILICON SLOPES, Utah — At the Forrester B2B Summit North America 2024 , Domo (Nasdaq: DOMO) was recognized as a B2B Program of the Year winner for improving functional performance in engagement. The company was set apart for its ability to cultivate a user community, Domo Central, that transformed customer relationships through strategic community engagements.

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Data Sprawl: Continuing Problem for the Enterprise or an Untapped Opportunity?

Dataversity

Data sprawl has emerged as a significant challenge for enterprises, characterized by the proliferation of data across multiple systems, locations, and applications. This widespread dispersion complicates efforts to manage, integrate, and extract value from data. However, the rise of data fabric and the integration of Platform-as-a-Service (iPaaS) technologies offers a promising solution to these challenges […] The post Data Sprawl: Continuing Problem for the Enterprise or an Untapped Oppor

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Accuracy concerns slow manufacturers’ Gen AI adoption

CIO

Manufacturers are implementing generative AI initiatives slower than anticipated due to accuracy concerns, according to a report from Lucidworks. The study surveyed over 2,500 global AI decision-makers and found that 58% of manufacturing leaders plan to increase AI spending in 2024, down from 93% in 2023. Additionally, 44% of manufacturers have concerns about response accuracy, while only 3% are worried about job displacement.

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Mobile SEO: Top Tips to Improve Your Mobile Rankings

SpyFu

Mobile accounts for 59.45% of web traffic worldwide. We know that Google dominates the search engine pack with 91.62% of worldwide searches. In that same vein, your pages that you optimize for Google should be optimized for mobile, too. Image Source: Statista A website that’s not optimized for mobile loses leads and conversions. Your website also becomes virtually invisible, and this hurts your rankings.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr