CIO

APRIL 15, 2022

In 2017, The Economist declared that data, rather than oil, had become the world’s most valuable resource. The refrain has been repeated ever since. Organizations across every industry have been and continue to invest heavily in data and analytics. But like oil, data and analytics have their dark side. According to CIO’s State of the CIO 2022 report, 35% of IT leaders say that data and business analytics will drive the most IT investment at their organization this year.

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Algorithm Hospitals Retail Predictive Analytics 909

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

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Marketing Marketing Competitive Intelligence Advantage 617

mention

APRIL 13, 2022

Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper. That explains why 90% of businesses fail to meet their strategic goals. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape.

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Marketing Marketing Copywrite Sales 331

Smart Data Collective

APRIL 11, 2022

Artificial intelligence technology has been instrumental in driving many important changes in our daily lives. We use a ton of online tools and mobile apps that rely heavily on AI technology. How important has AI been in transforming mobile apps and online tools? One study from Gartner found that it increased 270% between 2015 and 2019. Online time tracking apps are among those that use AI technology to improve the customer experience and offer the best service.

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Algorithm Intelligence Intelligence Technology 325

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

CIO

APRIL 12, 2022

Everest Group’s annual ranking of the top IT service providers saw some movement this year compared to last, but one thing that remained unchanged was Accenture’s place at the top of the list. In fact, it was the sixth year in a row that the $50.5 billion firm was recognized as the overall leading service provider of the year. “Knocking Accenture down a peg or two is easily the biggest challenge for other players in the industry,” says Abhishek Singh, partner with Everest Group.

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IT Banking Market Segmentation Competitive Positioning 826

mention

APRIL 15, 2022

It is a known fact that every brand wants a strong representation in the market. To do so, they rely on effective branding techniques to grab the eyes of prospective customers. And understandably too, as it has now become a necessity due to the stiff competition in the market. Businesses that are better at positioning and presenting their services/products professionally get more traction from their audience, which allows their digital footprint to grow in the targeted market.

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Brainstorming Sales Sports Marketing 246

Smart Data Collective

APRIL 13, 2022

Machine learning technology is becoming a more important aspect of modern marketing. One of the biggest reasons for this is that digital marketing is playing a huge role in marketing strategies for most companies. Companies are expected to spend $460 billion on digital marketing this year. Machine learning technology is a very important element of digital marketing.

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Learning Algorithm Technology Technology 317

Intelligence Node

APRIL 13, 2022

The Digital Shopper & the Evolving Retail Landscape How has retail changed in the past few years? While there are multiple right answers to this question, the most obvious one. The post Leveraging Digital Buying Signals for Retail Success appeared first on Blog.

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Crayon

APRIL 14, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Hannah Sackett of Electric.

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Marketing Marketing 325

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Zoominfo

APRIL 13, 2022

In my previous career as a staffing consultant, I once pitched a staffing product to the HR leaders at a big financial services company, which had recently completed a huge merger. The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution.

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IT Banking Education Management 130

Netbasequid

APRIL 15, 2022

Healthcare concerns are no longer top of mind with consumers, who are understandably distracted by other worrisome events in the world. And along with this shift in focus comes the reemergence of a disinterested skepticism of everything Pharma offers. Reviving Pharma’s perception before it flatlines is imperative – and we are going to share how that could look!

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Analysis Profiling Market Intelligence Intelligence 98

Dataversity

APRIL 13, 2022

An application programming interface (API) is a powerful technology and a growing concept in the software development sphere. It can be used in a variety of business functions and in applications that we regularly use. We frequently hear about APIs, but most of us don’t realize that they have become more prevalent in our daily […]. The post What Are AI APIs, and How Do They Work?

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Technology Technology Business Learning 98

Datapine Blog

APRIL 14, 2022

“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. When you think of big data, you usually think of applications related to banking, healthcare analytics , or manufacturing. After all, these are some pretty massive industries with many examples of big data analytics, and the rise of business intelligence software is answering what data management needs.

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Restaurants Hospitals Entertainment Data Analysis 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. This includes the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA), which takes effect in 2023.

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Benchmarking Algorithm Information Security 100

Netbasequid

APRIL 12, 2022

A brand positioning statement is a summary of the marketing objectives of a business. It is based on the idea that, to be successful, a brand must find and occupy a unique spot in the marketplace. And we’re going to show you how to write one that speaks to yours! Beyond the commodity offered, marketing plays a special role in carving out the market, shaping brand perception, and influencing customer behavior.

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Travel Competitive Intelligence Restaurants Entertainment 98

Dataversity

APRIL 11, 2022

In today’s digital world, data has become critical to the success of companies across all industries. The highest-performing organizations utilize data to make better business decisions, generate new revenue streams, and grow faster than their competitors. But getting the exact data they need, and monetizing the data they already have, can be difficult.

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Commerce Advantage Advantage Business 98

Weidert Group

APRIL 14, 2022

Annual marketing plans are necessary but exhaustive. The time and resources needed to develop your “next moves” for the coming year can be overwhelming. And what happens when a year’s worth of planning goes awry ? The marketing initiatives you plan to deploy 6–12 months from now may become irrelevant or possibly even obsolete. That’s why high-level annual plans need to include quarterly marketing plans, or “roadmaps,” that work in tandem with annual growth objectives.

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Marketing Marketing 97

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

APRIL 12, 2022

Key Performance Indicators and Performance Management are Crucial to Business Agility! When a business takes on the task of going from an opinion-based, guessing game environment to a metrics-based, fact-based environment, it must decide WHAT to measure. Metrics are fine, but deciding what is important to measure is crucial. You can measure the wrong things and end up knowing nothing about what is happening in your enterprise, and which tasks and activities are contributing to your bottom line,

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KPI Business Intelligence Gaming Capital 64

Netbasequid

APRIL 14, 2022

Brand affinity is the emotional connection felt by consumers toward a brand – and it’s arguably the most powerful predictor of long-term success. When consumers love you, they tell others about you and that’s the kind of word of mouth advertising every brand needs. We’re going to share more about brand affinity and how to build it below! Research conducted on the influences on consumer behavior have shown that brands can strategically improve brand affinity with their customers – and all it take

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Analysis Competitive Intelligence Intelligence Intelligence 97

Dataversity

APRIL 11, 2022

World-wide real-time data grows exponentially every minute as more people use more devices, websites, IoT sensors, and other ways to stay connected. Today, the ability to instantly analyze and capitalize on streaming data, precisely when it is generated, is key to the success or failure of an organization. While the customer is still king, real-time data processing supplies […].

IT 97

IT Capital Information Management 97

Owler

APRIL 14, 2022

Empowering sales teams to prospect, engage and close deals faster, Owler’s sales intelligence tool arms salespeople with timely, actionable insights for target accounts. San Francisco, CA, April 13, 2022 - Owler , the world's most extensive community-driven business information and insights platform, today introduced Owler Max. Owler Max is a fresh sales enablement offering providing actionable insights on target accounts, allowing sales professionals to work faster and smarter.

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Sales Sales Enablement Profiling Win 59

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Weidert Group

APRIL 12, 2022

(To the tune of “The Candy Man”). “Who can take your products? (Who can take your products?) Give ‘em good reviews Give ‘em good reviews) Write ‘em up on Google and then rate ‘em more than “2” The customer (The customer) The customer can (The customer can)”. The customer, whether it’s an individual consumer or another business, is the reason your company exists in the first place.

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Marketing Marketing Business 59

Thinknum

APRIL 14, 2022

For business and competitive intelligence, lead generation, people analytics, and more. External Data for Consultants Many companies have achieved strong improvements in growth and productivity by collecting and using data from their own internal activities. Now, external web data – from social media activity, product reviews, employee sentiment, and more –are helping companies unlock further improvements in business outcomes.

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Restaurants Competitive Intelligence Gaming Market Segmentation 52

Dataversity

APRIL 14, 2022

Innovation is big business. Whether it is R&D, talent, or physical infrastructure – see the numerous fancy “innovation centers” that are rolled out on a yearly basis – companies pour millions of dollars into their innovation efforts annually. But there is one key difference that separates innovation from every other department in an organization: metrics. […].

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Innovation Business Business Intelligence IT 52

Owler

APRIL 13, 2022

New features, including Salesforce and Slack integrations, mean that Owler Max provides immediate news, alerts, and updates directly into your workflow, making your prospecting easier, more timely, and personalized. Hear how it works now from Owler CEO Tim Harsch. Owler , the leader in sales intelligence, has launched a new product exclusively for sales teams.

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Sales Profiling Business Intelligence Intelligence 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Data Hut

APRIL 11, 2022

If you're an online retailer, repricing should never be manual. Why? Because it's a long, tedious process that also has a higher margin for error. It is no joke to handle thousands of items; now imagine opting for a manual method to reprice these many items. It is unproductive, but it also brings down the quality of work. When the pandemic struck, digital presence gained relevance.

Commerce 52

Commerce Retail Data Analysis Competitive 52

Thinknum

APRIL 14, 2022

Stay Competitive in the Capital Markets As companies move their business operations online, new data trails are being created that can be leveraged to make more informed investment decisions. This guide highlights use cases of alternative data across multiple sectors. Track Location Expansion and Competition Track where a company is growing or contracting geographically by individual locations.

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Capital Marketing Marketing Gaming 52

Dataversity

APRIL 12, 2022

Employees are leaving their jobs at unprecedented rates amid what many are calling the Great Resignation. While resulting labor shortages appear to be the most immediate issue to address, beneath the surface is another urgent challenge for business leaders: securely onboarding and offboarding employees. Many of today’s offboarding processes allow former employees continued access to […].

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Management Security Security Business 52