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In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.
In 2017, The Economist declared that data, rather than oil, had become the world’s most valuable resource. The refrain has been repeated ever since. Organizations across every industry have been and continue to invest heavily in data and analytics. But like oil, data and analytics have their dark side. According to CIO’s State of the CIO 2022 report, 35% of IT leaders say that data and business analytics will drive the most IT investment at their organization this year.
Artificial intelligence technology has been instrumental in driving many important changes in our daily lives. We use a ton of online tools and mobile apps that rely heavily on AI technology. How important has AI been in transforming mobile apps and online tools? One study from Gartner found that it increased 270% between 2015 and 2019. Online time tracking apps are among those that use AI technology to improve the customer experience and offer the best service.
Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper. That explains why 90% of businesses fail to meet their strategic goals. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps.
Every profession has its own collection of abbreviations, acronyms, catchphrases, and jargon that serve as shorthand for their techniques and tools. IT is no different. Yet, unlike other disciplines, the language of IT tends to spill out across the enterprise and society itself. There are ads praising cloud computing and data-driven decision-making.
Every profession has its own collection of abbreviations, acronyms, catchphrases, and jargon that serve as shorthand for their techniques and tools. IT is no different. Yet, unlike other disciplines, the language of IT tends to spill out across the enterprise and society itself. There are ads praising cloud computing and data-driven decision-making.
Machine learning technology is becoming a more important aspect of modern marketing. One of the biggest reasons for this is that digital marketing is playing a huge role in marketing strategies for most companies. Companies are expected to spend $460 billion on digital marketing this year. Machine learning technology is a very important element of digital marketing.
It is a known fact that every brand wants a strong representation in the market. To do so, they rely on effective branding techniques to grab the eyes of prospective customers. And understandably too, as it has now become a necessity due to the stiff competition in the market. Businesses that are better at positioning and presenting their services/products professionally get more traction from their audience, which allows their digital footprint to grow in the targeted market.
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Hannah Sackett of Electric.
Everest Group’s annual ranking of the top IT service providers saw some movement this year compared to last, but one thing that remained unchanged was Accenture’s place at the top of the list. In fact, it was the sixth year in a row that the $50.5 billion firm was recognized as the overall leading service provider of the year. “Knocking Accenture down a peg or two is easily the biggest challenge for other players in the industry,” says Abhishek Singh, partner with Everest Group.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The Digital Shopper & the Evolving Retail Landscape How has retail changed in the past few years? While there are multiple right answers to this question, the most obvious one. The post Leveraging Digital Buying Signals for Retail Success appeared first on Blog.
In my previous career as a staffing consultant, I once pitched a staffing product to the HR leaders at a big financial services company, which had recently completed a huge merger. The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution.
Annual marketing plans are necessary but exhaustive. The time and resources needed to develop your “next moves” for the coming year can be overwhelming. And what happens when a year’s worth of planning goes awry ? The marketing initiatives you plan to deploy 6–12 months from now may become irrelevant or possibly even obsolete. That’s why high-level annual plans need to include quarterly marketing plans, or “roadmaps,” that work in tandem with annual growth objectives.
Healthcare concerns are no longer top of mind with consumers, who are understandably distracted by other worrisome events in the world. And along with this shift in focus comes the reemergence of a disinterested skepticism of everything Pharma offers. Reviving Pharma’s perception before it flatlines is imperative – and we are going to share how that could look!
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
An application programming interface (API) is a powerful technology and a growing concept in the software development sphere. It can be used in a variety of business functions and in applications that we regularly use. We frequently hear about APIs, but most of us don’t realize that they have become more prevalent in our daily […]. The post What Are AI APIs, and How Do They Work?
“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. When you think of big data, you usually think of applications related to banking, healthcare analytics , or manufacturing. After all, these are some pretty massive industries with many examples of big data analytics, and the rise of business intelligence software is answering what data management needs.
Key Performance Indicators and Performance Management are Crucial to Business Agility! When a business takes on the task of going from an opinion-based, guessing game environment to a metrics-based, fact-based environment, it must decide WHAT to measure. Metrics are fine, but deciding what is important to measure is crucial. You can measure the wrong things and end up knowing nothing about what is happening in your enterprise, and which tasks and activities are contributing to your bottom line,
A brand positioning statement is a summary of the marketing objectives of a business. It is based on the idea that, to be successful, a brand must find and occupy a unique spot in the marketplace. And we’re going to show you how to write one that speaks to yours! Beyond the commodity offered, marketing plays a special role in carving out the market, shaping brand perception, and influencing customer behavior.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
In today’s digital world, data has become critical to the success of companies across all industries. The highest-performing organizations utilize data to make better business decisions, generate new revenue streams, and grow faster than their competitors. But getting the exact data they need, and monetizing the data they already have, can be difficult.
Empowering sales teams to prospect, engage and close deals faster, Owler’s sales intelligence tool arms salespeople with timely, actionable insights for target accounts. San Francisco, CA, April 13, 2022 - Owler , the world's most extensive community-driven business information and insights platform, today introduced Owler Max. Owler Max is a fresh sales enablement offering providing actionable insights on target accounts, allowing sales professionals to work faster and smarter.
(To the tune of “The Candy Man”). “Who can take your products? (Who can take your products?) Give ‘em good reviews Give ‘em good reviews) Write ‘em up on Google and then rate ‘em more than “2” The customer (The customer) The customer can (The customer can)”. The customer, whether it’s an individual consumer or another business, is the reason your company exists in the first place.
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World-wide real-time data grows exponentially every minute as more people use more devices, websites, IoT sensors, and other ways to stay connected. Today, the ability to instantly analyze and capitalize on streaming data, precisely when it is generated, is key to the success or failure of an organization. While the customer is still king, real-time data processing supplies […].
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Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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