Sat.Jun 05, 2021 - Fri.Jun 11, 2021

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How to Do Market Research

Cipher

Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.

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Using AI to Automate Marketing Processes Using Salesforce Tools

Smart Data Collective

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest. It is one of the biggest gamechangers for the marketing profession brought on by A I.

Marketing 348
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How to do SWOT Analysis With Competitive Intelligence Questions

Octopus

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More. The post How to do SWOT Analysis With Competitive Intelligence Questions appeared first on Octopus Competitive Intelligence.

SWOT 342
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5 Ways A Content Brief Template Can Level-up Your Content Marketing & What to Include

mention

Ah, content marketing… Isn’t it a beautiful beast? Whether you love it or hate it, be in no doubt that it’s an essential part of your marketing strategy. Did you know that 77% of companies have a content marketing strategy? Screenshot from HubSpot. It even fits in the process of that joyous email outreach.—once you have the template nailed, you’ll have relevant and SEO-rich content ready for a guest post.

Briefing 246
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Knowledge360? Adds Support for 510(k) Premarket Notifications 

Cipher

Cipher is pleased to announce the launch of a new integration supporting 510(k) premarket notifications on the Knowledge360? platform. We’re passionate about constantly improving Knowledge360 to better serve the needs of our users, and we’re confident this new integration will deliver significant value for organizations following the development of medical devices.

More Trending

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Human Intelligence Needs to Adapt, Grow Alongside Automation

ArchIntel

ArchIntel™ -. Automation is an irreversible trend that some think tanks say can cause up to 800 million people to lose their jobs and about 375 million others to change their occupations over the next decade. But a recent article on AI Magazine said evolution is nothing new and evolving labor markets are inevitable. Author Samuel Schofield said it is up to people – workers, employers, policy-makers and educational leaders – to recognize and mitigate the growing deficit in the workforce’s c

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Why Retail Demand Forecasting and Machine Learning go Hand in Hand

Intelligence Node

The New-Age of Retail & Demand Forecasting Demand is where it all starts. Whether you want to set up a new business or expand the current one, demand dictates your decisions every step of the way. In retail demand forecasting, many factors are based on demand. For example, assessing risk, inventory planning, capital expenditure, revenue, […].

Retail 195
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Tips for Sales Leaders

Primary Intelligence

As sales leaders, we face tough challenges. With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, our revenue goals can seem like they are slipping further and further away. So how can we combat the challenges that are part of our job description while empowering our reps to surpass quotas? Here are some tips: Focus on what your buyers care about.

Sales 192
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AI Leads to New Complications and Opportunities in PPC Marketing

Smart Data Collective

Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable.

Marketing 312
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How to Ask Great Questions by Thinking Like a Competitive Intelligence Professional

Octopus

How to Ask Great Questions by Thinking Like a Competitive Intelligence Professional This article is called how to ask great questions by thinking like a Competitive Intelligence professional. Interesting things happen every time you ask a question. Especially a one. Read More. The post How to Ask Great Questions by Thinking Like a Competitive Intelligence Professional appeared first on Octopus Competitive Intelligence.

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Decision-Makers Need to Harness Web Intelligence During Natural Disasters

ArchIntel

ArchIntel™ -. An article on Cobwebs Technologies’ website argues that web intelligence, or information freely available online , can be put to good use in responding to natural disasters. The article said that the key to mitigating the damage created by calamities is making quick and well-informed decisions. Policy decision-makers, first responders, security forces and epidemiological research teams need a clear view of what is taking place on the ground to manage, mitigate and prevent eme

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting.

Sales 130
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Big Data Partnerships Drive Growth in the Global Remittance Market

Smart Data Collective

Big data has a number of important roles in businesses around the world. Savvy companies need to appreciate all of the advantages big data provides. Remittance is one of the most important areas where big data can utilized. The Growing Role of Big Data in Remittance Businesses. With so many consumers around the world using money transfer services, the global digital remittance market has experienced unprecedented rates of growth over the last few years.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Corporate Investigations Revealed a Dishonest Managing Director

Octopus

How Corporate Investigations Revealed a Dishonest Managing Director This is a case study called how Corporate Investigations revealed a dishonest managing director. Our services consisted of secondary desk research and in-country primary interviews and business investigations. The client question is. Read More. The post How Corporate Investigations Revealed a Dishonest Managing Director appeared first on Octopus Competitive Intelligence.

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Marketing Applications of Competitive Intelligence

ArchIntel

ArchIntel™ -. In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. The article focuses on CI’s importance in understanding brand perception, winning at social media and finding the right news outlets to sway customers.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting.

Sales 130
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How Data Analytics Reshape the Ed-Tech Industry

Smart Data Collective

Just as the internet revolutionized consumer commerce, data analytics has dramatically transformed the world of online education. Apart from the business impact that data analytics has on ed-tech businesses, it has also empowered students to handle two critical aspects: understanding their stronger or weaker points and guiding them in exploring new opportunities.

Education 248
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Keep Ahead of the Competition With Competitive Intelligence

Octopus

How to keep ahead of the competition with Competitive Intelligence This article asks how to keep ahead of the competition with Competitive Intelligence. Business competition is usually very fierce. Especially if you work within fast-moving markets. And let’s face it, Read More. The post How to Keep Ahead of the Competition With Competitive Intelligence appeared first on Octopus Competitive Intelligence.

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Human Intervention Still Needed When Responding to Cyber Threats

ArchIntel

ArchIntel™ -. Braden McCann , a senior account executive at Pondurance, explained in a recent blog post that humans will remain integral in dealing with malicious cyber activity despite the availability of cybersecurity tools. McCann noted that the use of intrusion detection systems over intrusion prevention systems shows the importance of human validation and intervention when dealing with threats.

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ZoomInfo’s Guide to SDR and AE Pairing

Zoominfo

Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. But we go one step further: We pair SDRs and AEs to promote specialization and optimization, and ensure that everyone is mentored for success from the very beginning of their ten

Sales 130
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Blockchain Makes Tether, a Remarkable New Cryptocurrency & Investment

Smart Data Collective

Blockchain has led to some remarkable advances in the cryptocurrency sector. In the beginning, bitcoin was the only cryptocurrency to benefit from blockchain technology. However, a number of other great cryptocurrencies have emerged with blockchain technology in recent years. One of the lesser known cryptocurrencies worth being aware of is Tether. Tether can offer investors that know a lot about blockchain a number of opportunities to earn money from it.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Answers to Competitive Intelligence Questions by a UK Government Official

Octopus

Answers to Competitive Intelligence Questions by a UK Government Official Today we are delighted to read the thoughts of a highly experienced Competitive Intelligence professional currently working for a UK government department. He answers Competitive Intelligence questions for us. The article. Read More. The post Answers to Competitive Intelligence Questions by a UK Government Official appeared first on Octopus Competitive Intelligence.

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Four Steps in Conducting Social Media Competitive Analysis

ArchIntel

ArchIntel™ -. “79% of law firms use one or more social media platforms for professional purposes.” — Finances Online. Shannon Tien , the inbound marketing lead of social media management platform Hootsuite, and Christina Newberry , a freelance writer and editor, have provided a list of steps in conducting a competitive analysis on social media.

Analysis 118
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10 Top Ways to Get More Connections on LinkedIn and Grow Your Network

Weidert Group

The expansion of remote working and the growing importance of social networking for social selling has many professionals exploring how to gain more connections on LinkedIn, and whether they’re doing everything they can to enhance their presence. Now topping 756 million users in more than 200 countries , LinkedIn is the clear leader for connecting with B2B prospects , potential hires , and business partners.

Business 128
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10 Best Cloud-Based Payment Methods for an Online Store to Integrate

Smart Data Collective

Cloud technology has led to a number of revolutionary changes in online commerce. One of the reasons that Amazon Web Services, arguably the best cloud provider in the world, is growing by 29% a year is due to the massive demand for cloud services among e-commerce companies. There are a variety of ways that the cloud is assisting with these services.

Commerce 195
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr