Cipher
JANUARY 25, 2021
Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. That’s awesome. But, as you know, manually gathering and analyzing intel requires a substantial time investment — an investment you’d eventually like to get a return on.
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Smart Data Collective
JANUARY 27, 2021
Cryptocurrencies have become very important in the modern economy. They have also created numerous opportunities for informed investors to create diversified portfolios and take advantage of a market for assets that provide an exceptional ROI. Machine learning technology has made cryptocurrency investing opportunities more lucrative than ever. The impact of machine learning on the market for bitcoin and other cryptocurrencies is multifaceted.
Zoominfo
JANUARY 27, 2021
If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Cipher
JANUARY 27, 2021
If you’ve been in business for any length of time, you know that assessing strengths, weaknesses, opportunities and threats is a regular exercise. Internal SWOT analyses have a ton of benefits and can shed light on areas of struggle and opportunities for growth. But a deeper look at what’s going on inside your company isn’t the only useful way to use this assessment.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JANUARY 26, 2021
Big data technology has been instrumental in helping organizations translate between different languages. We covered the benefits of using machine learning and other big data tools in translations in the past. However, big data often encapsulates using constantly growing data sets to determine business intelligence objectives, such as when to expand into a new market, which product might perform overseas, and which regions to expand into.
Zoominfo
JANUARY 23, 2021
If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Let’s jump in. What are Prospecting Techniques? Sales prospecting techniques are the tactics a salesperson uses to find new customers.
mention
JANUARY 27, 2021
Ask any business owner what they want, and their responses will all be the same. They want more paying customers. The more quality traffic to your website, the better your chances of converting visitors into customers. Your company website is the online foundation of your brand. It is also the first impression visitors to your site get of your business.
Primary Intelligence
JANUARY 28, 2021
You’ve held focus groups. You’ve conducted surveys. You’ve analyzed customer interactions and coached your sales team on all the latest and greatest closing techniques. Yet, your sales and revenue remain flat. Frustrated, you continue doing what you’ve always done because, well, what else are you going to do? As a small or medium-sized business, there doesn’t seem to be an answer besides spending an inordinate amount of money on customer experience analysis.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
JANUARY 29, 2021
Amid the rise of cutting-edge digital marketing and SEO tools like SEO analyzer and backlink checker, we often forget about Google Analytics. However, this is the case only with those who don’t know the real potential of Google Analytics. In reality, Google Analytics is an incredible tool that can provide you with in-depth understanding of how various aspects of your website are performing, along with information about how different types of visitors behave when they visit your website.
Zoominfo
JANUARY 26, 2021
In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year. “Employee activism is about elevating voices of underrepresented groups and employees feeling empowered to speak up about the things they think need changing,” ZoomInfo wrote
Intelligence Node
JANUARY 25, 2021
2020 was a whirlwind of a year not just for the global population, but for businesses too. The eCommerce landscape saw a major change, the likes of which were never seen before. eCommerce was picking up steam before the pandemic, but the pandemic propelled it to new extremes. The US Department of Commerce noted a […]. The post Preparing for 2021: Retail Trends & Shopper Expectations to Watch Out For appeared first on Blog.
ArchIntel
JANUARY 26, 2021
ArchIntel™ -. Varul Arora , a cybersecurity expert who most recently worked as a consultant at Nihon Cyber Defence , considers Facebook a good resource when conducting open-source intelligence research. The social media site allows anyone to share images, comments and videos online, with nearly 8 billion people now having a Facebook account. In a recent article published on Medium, Arora listed various OSINT tools that can be used to search different kinds of information on Facebook.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JANUARY 28, 2021
The construction and civil engineering sector is one of the largest industries in the world. According to research from McKinsey, it contributes about $10 trillion to the economy. One of the reasons that the industry is growing so quickly is that it is investing heavily in big data and artificial intelligence and other innovative forms of technology.
Zoominfo
JANUARY 23, 2021
Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts. Let’s do a quick overview.
Tinuiti
JANUARY 28, 2021
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels?
ArchIntel
JANUARY 26, 2021
ArchIntel™ -. Open-source intelligence techniques make it possible to determine the location of a social media threat actor. This kind of investigation, however, may vary in difficulty level depending on how generous or secretive threat actors are with their personal information. Stacy Shelley , vice president of marketing at PhishLabs, demonstrates how to carry out this kind of investigation in an article published on Security Boulevard.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JANUARY 28, 2021
Cybercrime is at an all-time high. Around 30,000 websites are hacked every day and 64% of businesses have been victims of a cyberattack. This means that businesses need to take stronger precautions to protect against data breaches these days. Data security and, more generally, cybersecurity constitutes one of the most pressing digital issues for modern businesses and is, in many ways, the other, less positive side of digitization.
Zoominfo
JANUARY 28, 2021
As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online. However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. This post is part of ZoomInfo’s Annual Report series.
ArchIntel
JANUARY 26, 2021
ArchIntel™ -. Machine learning has helped transform cybersecurity within organizations over the last 10 years while hackers continue to target the complexity of company networks. As ML technology can now perform critical security tasks, enterprises must find a balance between the next-generation technology and human intelligence when protecting their systems and data , according to Rohit Dhamankar , a cybersecurity expert who serves as vice president of threat intelligence products at Alert Logi
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
JANUARY 28, 2021
The construction and civil engineering sector is one of the largest industries in the world. According to research from McKinsey, it contributes about $10 trillion to the economy. One of the reasons that the industry is growing so quickly is that it is investing heavily in big data and artificial intelligence and other innovative forms of technology.
Zoominfo
JANUARY 28, 2021
Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The last day of the year is especially exciting as sales leaders race to the finish line to blow through their annual quotas.
Primary Intelligence
JANUARY 28, 2021
You’ve held focus groups. You’ve conducted surveys. You’ve analyzed customer interactions and coached your sales team on all the latest and greatest closing techniques. Yet, your sales and revenue remain flat. Frustrated, you continue doing what you’ve always done because, well, what else are you going to do? As a small or medium-sized business, there doesn’t seem to be an answer besides spending an inordinate amount of money on customer experience analysis.
ArchIntel
JANUARY 24, 2021
ArchIntel™ -. ArchIntel , a leading provider of concise actionable open source market and competitive intelligence (CI) reports to business leaders, has released its latest white paper entitled, “Competitive & Artificial Intelligence: The Crossover Point.”. You can download your free copy of “The Crossover Point” white paper by clicking here. .
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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