Crayon
FEBRUARY 4, 2021
Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult. Naturally, we find ways to do our jobs more effectively. The server learns which drink best pairs with a given entree. The account exec learns which feature best addresses a given pain point.
Smart Data Collective
FEBRUARY 4, 2021
Companies are discovering the countless benefits of using big data as they strive to keep their operations lean. Big data technology has made it a lot easier to maintain a decent profit margin as they try to keep their heads above water during a horrific economic downturn. One of the most important benefits of using big data is with expense tracking.
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Zoominfo
FEBRUARY 2, 2021
Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations.
mention
FEBRUARY 3, 2021
Generating backlinks are a vital part of your digital marketing strategy; however, getting authoritative backlinks isn’t always the easiest thing to do. Not only are they difficult to find, but most marketers, businesses, and bloggers also have a difficult time seeking out backlinking opportunities. . The good news? You don’t have to seek out these opportunities on your own.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
FEBRUARY 2, 2021
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. These matrices are fairly easy to create, or simply generate from third-party sources, and take on many different forms. What exactly does a competitive matrix look like and what are the benefits?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
FEBRUARY 3, 2021
Innovation can be tricky. More often than not, it leads you to new frontiers. But other times , you can carve a new path forward by returning to old ideas and finding a new way to use them. As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future.
Octopus
FEBRUARY 3, 2021
What's the threat of entry within Porter's five forces model? This article asks what's the threat of entry within Porter's five forces model? It explains the entry threat, The post What’s the threat of entry within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Investigators are prone to risks and threats when conducting open-source research. But for Abel Vandegrift , director of government strategy at Authentic8, risk is considerably greater for those conducting open-source investigations outside the government. This is because, unlike government investigators and intelligence analysts, ad-hoc open-source investigators may not necessarily follow operational security standards.
Smart Data Collective
FEBRUARY 5, 2021
Data analytics has made forex trading easier than ever. Unfortunately, some traders are reluctant to take advantage of these opportunities, because they don’t know how to use new data analytics tools to their advantage. The good news is that there are a lot of great ways to use new AI technology if you plan properly. You just need to educate yourself about the benefits of this technology and its role in forex trading.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Zoominfo
FEBRUARY 1, 2021
How important are prospecting insights to your sales strategy? It turns out they’re pretty important. Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”.
Octopus
FEBRUARY 2, 2021
Press Release: Octopus tentacles all over false sustainability and ethical claims [Nottingham & London, United Kingdom]: Octopus Intelligence today announced the Competitor Ethical Standards Report and Internal Business Ethics Review; New. The post Octopus tentacles all over false sustainability claims to help companies operate on a level ethical playing field appeared first on Octopus Competitive Intelligence.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. The international open-source intelligence market will grow 24.5 percent during the 2020-2027 period, Kenneth Research forecasted in its latest report on the industry. Rising cyber threats, COVID-19 lockdowns and a widespread realization of the advantages OSINT brings to the table will continue to propel the market over the eight-year period, the company said in a statement on MarketWatch Monday.
Smart Data Collective
FEBRUARY 4, 2021
The e-commerce industry has always been one of the main frontiers for new technological advances. Machine learning is among the biggest disruptive technologies to ever impact the field of online commerce. What changes can many brands in the e-commerce sector expect to witness from new developments in big data and machine learning ? How can new companies in this sector use AI to maintain a reasonable competitive edge, as they struggle to compete against giants like Amazon?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
FEBRUARY 5, 2021
If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. (Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).
Octopus
FEBRUARY 1, 2021
Why are you losing customers to competitors? The strength of Competitive Intelligence is that it should provide you with insight. Insight to enable you to think about. The post Why are you losing customers to competitors? appeared first on Octopus Competitive Intelligence.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Artificial intelligence is used by companies for network support , including troubleshooting, but AI must not be treated as a substitute for personal and bespoke support services , said Larry Lunetta , vice president of portfolio solutions marketing at Aruba , a company that operates under Hewlett Packard Enterprise. In an article published on CIO, Lunetta noted that relying on AI support bots often leads to long lead times, unsolved issues, wasted time and effort and unsatisfied a
Smart Data Collective
FEBRUARY 4, 2021
Big data is changing the future of video marketing forever. YouTube was launched in 2005, when big data was just a blip on the horizon. However, data analytics and AI have made video technology more versatile than ever. Clever video marketers know how to use AI and big data to their full advantage. However, they will need to be even more strategic about leveraging big data and AI technology for video marketing in the near future.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year?
Octopus
FEBRUARY 2, 2021
Why do dumb things happen to smart companies? It is a great honour to present this excellent article from the widely respected executive coach, Competitive Intelligence author, and practitioner Babette. The post Why do dumb things happen to smart companies? appeared first on Octopus Competitive Intelligence.
ArchIntel
FEBRUARY 3, 2021
ArchIntel™ -. Emergen Research estimated in its latest report that the global health care business intelligence market will reach $15.14 billion by 2027. Compared to its market value in 2019, which stood at $5.4 billion, the increase within the seven-year period is equivalent to a compound annual growth rate of 14.6 percent. The research and consulting firm attributes this growth to the increasing demand for rapid decision-making solutions in the health care industry and the need for more data m
Smart Data Collective
FEBRUARY 2, 2021
Big Data is more than a trend or a buzzword. It’s one of the fastest-growing industries. In 2020, the size of the global Big Data market reached 56 billion, and it’s on track to exceed 103 billion by 2027. Consumers are generating huge amounts of data at a rapid rate, and it is estimated that up to 90% of all data was generated only in the past two years.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Zoominfo
FEBRUARY 1, 2021
You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. Let’s change that. What is small business marketing? The goal of small business marketing is to attract leads to your business. You attract leads by providing content online (e.g., on your website) that moves potential customers to take some sort of action.
Intelligence Node
FEBRUARY 4, 2021
Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement? Everyone of us who is well versed with online shopping has at least some time encountered or even purchased a fake […]. The post Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth appeared first on Blog.
InfoSol
FEBRUARY 1, 2021
It’s been over 13 years since SAP acquired BusinessObjects and really stepped into the world of Business Intelligence. During the first few years after the purchase, SAP sold a ton of BusinessObjects licenses and, for at least one or two years, they sold more BusinessObjects licenses than they did SAP ERP licenses. It was a huge success both financially and directionally for SAP.
Octopus
FEBRUARY 5, 2021
Five ways to protect your business from fraud Here we suggest five ways to protect your business from fraud. The risk posed to your company's financial and. The post Five ways to protect your business from fraud appeared first on Octopus Competitive Intelligence.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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