Crayon
SEPTEMBER 3, 2021
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.
Cipher
AUGUST 30, 2021
Every organization should take steps to build a comprehensive competitive strategy. Without one, an organization can easily find itself falling behind competitors, bleeding customers, and ultimately, limping towards failure. But with a robust competitive strategy, organizations can make smart investments in building core competencies that create a defensible market position.
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mention
SEPTEMBER 1, 2021
Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well. Instagram addresses this increasing demand with IGTV. Table of Contents: What is IGTV? Why Use IGTV?
Smart Data Collective
AUGUST 28, 2021
Data lakes and data warehouses are probably the two most widely used structures for storing data. In this article, we will explore both, unfold their key differences and discuss their usage in the context of an organization. Data Warehouses and Data Lakes in a Nutshell. A data warehouse is used as a central storage space for large amounts of structured data coming from various sources.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Zoominfo
SEPTEMBER 1, 2021
Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Intelligence Node
AUGUST 31, 2021
The Fight for Customer’s Attention has Intensified The COVID-19 pandemic has changed the face of retail forever. eCommerce quickly took the center stage as more brands and retailers were coaxed to move their businesses online or take the omni-channel route. The number of online stores grew rapidly and with that the competition to get in […]. The post 5 Best Practices to Improve Your Digital Shelf Performance appeared first on Blog.
Smart Data Collective
AUGUST 30, 2021
In the current economic turbulent times, showing business stakeholders that your knowledge sharing and reusing brings business value works as a driving force for investing in a knowledge management tool. . But, how do you convince stakeholders about the importance of knowledge management? Simple! Use data and analytics to back your claims. The simplest way is to measure the performance of your knowledge management.
ArchIntel
AUGUST 31, 2021
ArchIntel™ -. Jon Fasoli , a vice president at Intuit QuickBooks, shared with Forbes the aspects of business where human touch is still essentia l as small business owners and entrepreneurs come out of the pandemic. He considers human touch to be vital in onboarding clients as employers only get one chance to make a first impression. With new customers, it is important to pay personal attention to their needs and establish a solid relationship, Fasoli told Forbes.
Primary Intelligence
SEPTEMBER 1, 2021
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. With many win loss vendors promising results, it can be hard to know exactly what to look for during evaluation.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Zoominfo
SEPTEMBER 2, 2021
An excerpt from “Sell Different!” by Lee B. Salz Just about every sales book ever written preaches the importance of salespeople finding pain and challenges that prospects are experiencing during discovery. When salespeople hear their challenges, they start licking their chops because they believe the door has opened to their solution. Unfortunately, many of them become disappointed when their deals never advance past the initial conversation.
Smart Data Collective
AUGUST 31, 2021
Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Data analytics tools have been especially useful with PPC marketing , media buying and other forms of paid traffic.
ArchIntel
AUGUST 31, 2021
ArchIntel™ -. The Australian Federal Police is looking to enhance its Law Enforcement Monitoring Facility. The LEMF upgrade will require a new telecommunication interception and surveillance device monitoring and collection platform, the AFP said in a statement of requirement. The Australian authority noted that the enhanced system could combine data and metadata from various sources, including open-source intelligence and surveillance devices with telecommunication interception products so that
SpyFu
AUGUST 31, 2021
Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing campaigns, get customers to come to you with the help of multiple well-placed links. We’re talking about getting more backlinks—links to your site from other websites.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
BI Insight
AUGUST 30, 2021
Do you have an old report created in 2016? Are you sick of seeing all visuals in the traditional style where the heading overlaps the other visual when aligning them over each other? This is a very old report I built for a Power BI demo in Feb 2016! Time flies mate! If you are … Continue reading Quick Tips: Enabling Modern Visual Styles on Old Reports in Power BI Desktop.
Smart Data Collective
SEPTEMBER 1, 2021
As we have stated before, big data is becoming vital to modern marketing strategies. We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. However, it is becoming abundantly clear that big data technology is also rapidly transforming many traditional marketing practices as well.
ArchIntel
AUGUST 31, 2021
ArchIntel™ -. New research from the University of Notre Dame found that service center operations are likely to benefit from adopting an approach that leverages both service agents and automation. The team of researchers led by Nicholas Berente and Kaitlin Wowak analyzed how a North American technology company handled nearly 80,000 calls directed to its service center.
Netbasequid
SEPTEMBER 2, 2021
Collecting data online has never been more critical. It’s where consumers talk about everything, including products and brands. Knowing what they are saying is imperative to getting your brand’s messaging right. And it is where social media monitoring software comes in! What is Social Media Monitoring? Social media monitoring tools search for and organize the online buzz from the social web, helping your company stay ahead of the curve, tracking and measuring your brand’s impact where it counts
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
SpyFu
AUGUST 31, 2021
A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content and index it so people can find it on search engines like Google, Bing, and Yahoo. For webmasters, though, sitemaps are an easy, low-maintenance way to get a quick SEO boost.
Smart Data Collective
SEPTEMBER 2, 2021
Hacker Moon published an article talking about the ways that AI and big data are changing the future of the video production industry. Both television and online media outlets are benefiting from these advances. Connectivity and computing power have improved dramatically in recent years. This has made big data accessible to more and more industries.
ArchIntel
AUGUST 31, 2021
ArchIntel™ -. Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space. The senior manager will be tasked with directly impacting BeyondTrust’s business as the company grows its competitive intelligence program, according to a job announcement posted on LinkedIn.
Netbasequid
AUGUST 30, 2021
Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you. To maintain a competitive intelligence advantage in your industry, it’s mandatory to explore your competitions’ successes and failures. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Dataversity
AUGUST 30, 2021
Click to learn more about author Kevin Campbell. As enterprises continue to transform their legacy technology into tools fit for the modern age, digital transformation has become the key buzzword describing this transition into the 21st century. According to Gartner, digital transformation is a top priority for at least 91% of organizations, and yet despite this huge buy-in, only 40% of organizations […].
Smart Data Collective
SEPTEMBER 2, 2021
New advances in data analytics and data mining tools have been incredibly important in many organizations. We have talked extensively about the benefits of using data technology in the context of marketing and finance. However, big data can also be invaluable when it comes to operations management as well. The retail sector, in particular, can benefit immensely from a shift towards a data-driven business model.
ArchIntel
SEPTEMBER 1, 2021
ArchIntel™ -. Wpromote, a California-based digital marketing agency , announced the launch of a proprietary marketing technology platform touted to strengthen the company’s marketing services and provide clients with a significant competitive edge. Dubbed Polaris, the product is described as a push to solve a wide variety of immediate business challenges , ranging from “siloed platform data and inconsistent data collection to the need to unlock predictive capabilities and significant effic
Netbasequid
SEPTEMBER 1, 2021
There’s no doubt about it – these days, consumers have lots of brand options. And the pandemic has provided an idyllic environment for them to get comfortable researching their purchases. Not only that, but we’re also seeing consumers turning to brands that most reflect their values. With these factors at play in the market, there’s good reason for your brand to be concerned about brand loyalty.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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