Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Even if you manage to keep track of everything , it can be difficult to determine (1) which insights are valuable and (2) how to go about inspiring action across your organization.
Cipher
APRIL 19, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm. By building a comprehensive understanding of the profiles, behaviors, and strategies of competitors, businesses can make more informed decisions and better position themselves for long
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Smart Data Collective
APRIL 22, 2021
When you think about tech innovation, the construction sector probably doesn’t come to mind immediately. There’s a reason for that, as the industry has been hesitant to adopt new technologies for decades. That’s starting to change, though, and construction firms everywhere are embracing innovations like big data. Construction’s new interest in technology comes from necessity.
mention
APRIL 20, 2021
Public relations is an oft-misunderstood profession with paradoxical interpretations of the role, isn’t it? Accounting might think you’re the person that submits overpriced press releases with fluffy language. Engineering, on the other hand, sees the customer support tickets created due to all the social listening and thinks the role might be a glorified executive customer support rep with social account access.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Octopus
APRIL 23, 2021
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and. Read More. The post Competitive Intelligence Expert Professor Fumiyuki Takahashi of the Japan University of Economics appeared first on Octopus Competitive Intelligence.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
APRIL 19, 2021
The need to protect data is one that most companies are more than aware of. However, many businesses operate under the misconception that any potential threats or breaches are being conducted externally. Employee negligence is a very costly cause of data leaks. The average cost of a data record compromised by a careless employee is $160. Around 66% of all data leaks are caused by employees making mistakes with digital records.
Zoominfo
APRIL 21, 2021
So you want to start selling to the healthcare industry. Where should you even start? You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. You wouldn’t buy a product from someone who knew nothing about your company, would you? Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads
Octopus
APRIL 19, 2021
This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is Competitor Analysis? Competitor Analysis is an evaluation of your identified. Read More. The post Competitor Analysis For Any Size Business With a Quick and Dirty Tool appeared first on Octopus Competitive Intelligence.
mention
APRIL 20, 2021
( Lea este artículo en español ). ( Lire cet article en français ). 4.2 billion. This is the amount of social media users out there ( WeAreSocial , January 2021). In 2021, this represents about 53% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online. Here’s a snapshot of the estimated amount of information circulating each minute in 2021 on Facebook, YouTube, Instagram, and Twitter.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
APRIL 20, 2021
Big data is having a tremendous impact on the future of modern business. Many business owners recognize its benefits, but fail to invest in it appropriately. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.
Zoominfo
APRIL 23, 2021
ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies.
Octopus
APRIL 20, 2021
This article explains how Competitive Intelligence helped a software provider better understand their competitive environment. And gave them a deeper understanding of their main threat. You know how You when you have a pretty big competitor. And it’s taking market. Read More. The post How Competitive Intelligence Helped a Software Provider Better Understand Their Competitive Environment appeared first on Octopus Competitive Intelligence.
mention
APRIL 22, 2021
Congratulations on an awesome YouTube video. But, the real work begins now. In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. But, first, let us answer a few basic questions. Why do I need to repurpose my videos? Think about it, you’ve spent a lot of time and effort to: Come up with ideas for your YouTube channel Create/shoot those videos Edit them to suit your brand/style Fill in the descriptions, tags, etc.
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Smart Data Collective
APRIL 21, 2021
IoT has evolved the technology and made many devices easier to control with actions such as voice commands or claps. Now, to find out how IoT has contributed in the culture of small businesses, let’s have a read! The Internet of Things (IoT) refers to the technology that has made wireless communication possible. The IoT refers to a network that connects devices and makes the data transfer task possible even without the usage of wires.
Intelligence Node
APRIL 21, 2021
Examining the increasingly digital, personalized sportswear market. As with many retail sectors, the 2020 sportswear faced some unprecedented changes due to Covid-19 — both from customers and the market at large. For starters, Covid’s impact can be seen in changing customer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders […].
ArchIntel
APRIL 20, 2021
ArchIntel™ -. Oded Karev , general manager of NICE Robotic Process Automation , has written an article explaining that the combination of humans and robots “inspires extraordinary” service delivery. In his article published on VentureBeat, Karev said that the coronavirus pandemic has put businesses under “significant” operational pressure to improve their approaches to the delivery of services in order to stay competitive.
Primary Intelligence
APRIL 21, 2021
Customer loyalty begins with a great customer experience. As Vince Lombardi once said, “It takes months to find a customer… seconds to lose one.” Customer loyalty is built on trust, understanding, and problem-solving. By implementing these values into every step of your customer journey map, you’ll be able to improve the overall customer experience, increase loyalty, and decrease customer churn.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
APRIL 20, 2021
Trading is an exciting and often lucrative way of making money in the stock markets. Those with the requisite skillset can profit from price fluctuations with little more than their laptop and an internet connection. With that said, there is now a myriad of software and trading tools available to help you better evaluate patterns in trading data and spot profitable set-ups with ease.
Octopus
APRIL 21, 2021
This article asks is Competitive Intelligence insight an antidote to lies and statistics? It is irrefutable that the whole world faces an entirely new set of challenges and opportunities. And one’s that will almost certainly reflect unexpected and unknown elements. Read More. The post Is Competitive Intelligence Insight an Antidote to Lies and Statistics?
Zoominfo
APRIL 23, 2021
ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies.
ArchIntel
APRIL 21, 2021
ArchIntel™ -. PitchBook , a software-as-a-service company that delivers data, research and technology covering private capital markets, laid down four questions that companies need to ask about their competitors. In a recent blog, PitchBook said that protecting a company’s growth entails being vigilant about its competitors. The first question to ask when monitoring the competitive landscape and looking for new opportunities is: Who are the major players in the market?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smart Data Collective
APRIL 23, 2021
Why mobile apps are now invincible parts and parcels of digital marketing strategy for brands worldwide, artificial intelligence (AI) continues to make unprecedented valuable contributions to help brands achieve their goals. The power of AI-powered mobile apps in digital marketing seems to have a far-reaching impact. AI as technology continues to evolve and get better along with mobile apps.
Octopus
APRIL 19, 2021
This article is called Competitive Intelligence thinking go for when up against a competitor. You are sitting in your office with your sales director. She tells you that a competitor is telling clients that their new product is game-changing. Their. Read More. The post Competitive Intelligence Thinking to Go For When Up Against a Competitor appeared first on Octopus Competitive Intelligence.
Zoominfo
APRIL 22, 2021
Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. And all of that is correct. On the flip side, though, looking at data as a wealth of information — one that sparks questions, gives answers, and reveals patterns which ultimately help us arrive at meaningful insights — is equally as correct.
ArchIntel
APRIL 21, 2021
ArchIntel™ -. While the United States manufacturing sector took a hit from COVID-19-spawned disruptions, it is important to note that the industry churns out the goods needed to sustain the needs and wants of the world’s largest consumer market. As of 2019, there were some 12.8 million workers, employed by over 240,000 companies in the sector.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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