Crayon

OCTOBER 6, 2021

All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences.

Marketing 617

Marketing Marketing 617

Cipher

OCTOBER 6, 2021

In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. No matter how robust the underlying data might be, or how insightful the intelligence is, it will all be for nothing if the CI deliverable isn’t built effectively for the stakeholder it is presented to.

Competitive Intelligence 461

Competitive Intelligence Competitive Intelligence Intelligence 461

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Research 310

Research Market Segmentation Marketing Marketing 310

ArchIntel

OCTOBER 6, 2021

ArchIntel™ -. In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. First on her list are competitor websites. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.

Competitive Intelligence 192

Competitive Intelligence Competitive Knowledge Intelligence 192

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.

Marketing 147

Marketing Marketing Sales Finance 147

Smart Data Collective

OCTOBER 8, 2021

Learn how genetic algorithms and machine learning can help hedge fund organizations manage a business. As well as bolster investor confidence and improve profitability. As a hedge fund shareholder, you certainly want the best for your organization, right? For instance, you want to generate effective AUM, NAV, and share value reports to improve investor confidence as a manager.

Algorithm 297

Algorithm Learning Loss Analysis 297

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Multinational electronics company Samsung said on it website that while the world is more connected than ever before, there remains a need to make customers’ experiences with their devices more seamless and consistent. Today, the market demands that network operators offer constant access to millions of devices while supporting enormous data flows without failure, a major challenge for any company.

Intelligence 181

Intelligence Intelligence Management Learning 181

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Domo

OCTOBER 4, 2021

Every year, Domo conducts a topical study on the sheer volume, velocity, and variety of data generated and distributed over the internet. And every year, the resulting report, which we call “Data Never Sleeps,” gives us some insight into how people are using technology in their daily lives. Last week, we released the ninth edition of DNS, and what it revealed, more than anything, was just how much of an impact the pandemic has had on how we work and how we live.

Entertainment 124

Entertainment Technology Technology Business 124

Advertisement

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Smart Data Collective

OCTOBER 4, 2021

There is no question that big data is very important for many businesses. Unfortunately, big data is only as useful as it is accurate. Data quality issues can cause serious problems in your big data strategy. Customers won’t always directly tell you the information your company needs to provide better products or services. However, their conversations on social media, most frequently posted topics and words, and responses to survey questions can reveal information essential to your company’s per

Analysis 296

Analysis Restaurants Algorithm Data Analysis 296

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. The COVID-19 pandemic has seen businesses worldwide migrating a huge part of their operations online. This trend holds true whether the company is engaged in financial services, health care systems, apparel, fitness or even the retail of basic necessities. However, an article on Forbes Magazine argues that the key to successful online working remains the constant oversight provided by the human employee.

Retail 181

Retail Analysis Innovation Technology 181

Zoominfo

OCTOBER 5, 2021

Scenario Marketers spend immense amounts of resources to drive traffic to websites and landing page forms to collect data on prospects. Some even use progressive profiling to gather dozens of data points. These inputs are often necessary to ensure that leads get routed to the right sales rep. However, studies show that the number of fields required to fill on a form is inversely related to the conversion rate.

Profiling 130

Profiling Sales Marketing Marketing 130

Netbasequid

OCTOBER 7, 2021

Social media monitoring tools play a crucial role for brands across a variety of verticals. They inform what makes consumers tick, what they love and hate, pain points, and where they’re looking for advice. There are many social media monitoring options out there that can fit your industry’s specific needs, and we’ll share ten here that will help you sharpen your social listening efforts.

Restaurants 111

Restaurants Hospitals Entertainment Retail 111

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

OCTOBER 7, 2021

Big data technology has been the basis for the Fintech industry. There is no disputing the major benefits that big data has created for the financial sector. However, there are also new challenges that have arisen as big data has become more widely available in Fintech. One of the biggest changes is new regulations. Fintech businesses must make sure that any data scientists working for them are licensed and trained to handle tasks with the utmost sensitivity.

Banking 284

Banking Loss Technology Technology 284

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Rubrik is currently searching for a qualified individual to serve as the company’s director of competitive intelligence, for placement in its offices in San Francisco, California. The recruitment effort tries to fill a key vacancy in the product management and marketing team so the next hiree can expect to play a crucial role in developing the company’s market intelligence organization.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

OCTOBER 5, 2021

Take a trip with us for a moment. Imagine you’re gliding across the European landscape by rail, enjoying picturesque views on your way to explore some beautiful quaint village. What’s the one item most critical to this successful trip? Yep, you guessed it: your passport. For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but yo

Travel 130

Travel Globalization Education Sales 130

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. This is a myth – and something your competitors don’t want you to know. Let’s see why that is! The truth is that market intelligence – the basic awareness of the state of the market – is no longer optional for businesses of any size today.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

OCTOBER 5, 2021

There is no denying the fact that big data has become a critical asset to countless organizations all over the world. Many companies are storing data internally, which means that they have to be responsible for maintaining their own standards. Unfortunately, managing your own data server can be overwhelming. You have to make sure that your data is going to be secure from breaches and preserved from potential data outages.

Management 281

Management Startups Security Security 281

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Modis, a subsidiary of the Zurich-based Adecco Group , said the preferred applicant should be a resident of Boise City or is willing to relocate to Idaho independently.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

OCTOBER 5, 2021

You want the best of the best within each of the function’s disciplines. Putting together a B2B marketing team kind of feels like assembling a superhero group. You want the best of the best from every industry specialty. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short.

Marketing 130

Marketing Marketing Knowledge Sales 130

Netbasequid

OCTOBER 8, 2021

Consumers have become used to having video chats for work, school, and even medical visits via telehealth services. It has become second nature to communicate with friends and family through video chat. And brands need to understand these implications, as well as how they can insert themselves into the ongoing video chat conversation. Savvy brands follow the trend through consumer and market intelligence to make changes and stay ahead of the curve.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Gaming 98

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Smart Data Collective

OCTOBER 3, 2021

AI technology has become a gamechanger for website development. Many developers are using AI to create better sites. However, it is also important to create sites with great AI features. AI-based solutions are becoming more and more popular among various industries. AI features can significantly improve the quality of your customer service and provide you with useful business insights.

Commerce 278

Commerce Intelligence Intelligence Learning 278

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Security Intelligence offers readers information-gathering insights as well 10 open-source intelligence tools which it claims are compatible with commonly-used security software. Contributing editor David Bisson said that finding the right OSINT tool for one’s business or agency can significantly reduce the organization’s attack surface.

Information 104

Information Management Intelligence Intelligence 104

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. In fact, the global business intelligence market is predicted to expand from $23.1 billion in 2020 to $33.3 billion by 2025.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Wink Intel

OCTOBER 5, 2021

Non-Variable UL. Sales for the second quarter of 2021 were $779 million, compared with sales of $659 million for the second quarter of 2020. Second quarter non-variable life sales were up nearly 20% when compared to the previous quarter and up more than 18% as compared to the same period last year. Total 2Q21 non-variable universal life sales were $779,272,859.

Sales 98

Sales Banking Marketing Marketing 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive