Sat.Mar 24, 2018 - Fri.Mar 30, 2018

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5 Signs You’re Not Tracking Marketing ROI Effectively

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As a marketer, your results are directly dependent on strategy and budget. But—to gain buy-in from executives and decision makers, you must be able to confidently demonstrate your ability to contribute to the company’s bottom line. Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done.

Marketing 219
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FedEx orders 20 Tesla Semi electric trucks

DC Velocity

Vehicles will reduce transport costs through fuel savings, improved safety, FedEx says.

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Analyse Your WordPress Website Stats in Power BI

BI Insight

WordPress is one of the most popular open-source website making tools which is vastly used by many bloggers including myself. WordPress developers provide tons of custom plugins to fulfil different needs. But not all of the plugins are well designed and secured. One of the most interesting pieces of information anyone who owns a website/blog … Continue reading Analyse Your WordPress Website Stats in Power BI.

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Comment on Boost your SEO – Steal Your Competitors’ Keywords And AdWords by money lender

Kompyte

Hav?ng read this I beli?ved ?t was very enlightening. ? appreciate you spending some time and effort to put this info?matiln together. I once again fihd myself spending a significant amount of time both. reading and leaving comments. But so what, it was still worth ?t!

IT 40
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

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The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more? Keep reading! 1. Put the customer before the product.

Learning 209

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Export Power BI Service Data to SQL Server

BI Insight

Update 2021 March: You can now export the data directly from Power BI Desktop using my tool, Power BI Exporter. Read more here. Update 2019 April: If you’re interested in exporting the data model from Power BI Service to SQL Server check this out. A while ago I wrote a blog post explaining how … Continue reading Export Power BI Service Data to SQL Server.

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Discover our new Ebook: Turn the spotlight on your Competitive Intelligence Projects

Digimind

Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn how to structure, create, engage and evaluate your project process.

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78 Customer Engagement Statistics

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On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors. No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business.

Marketing 196
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Purolator joins Blockchain in Transport Alliance

DC Velocity

Canadian parcel carrier sees potential applications in vendor management, loss prevention and security, and billing and payments.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Analyse Your WordPress Website Stats in Power BI

BI Insight

WordPress is one of the most popular open source website making tools which is vastly used by many bloggers including myself. WordPress developers provide tons of custom plugins to fulfill different needs. But not all of the plugins are well designed and secured. One of the most interesting information anyone who owns a website/blog needs … Continue reading Analyse Your WordPress Website Stats in Power BI.

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6 Ways to Establish a Trustworthy Brand

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The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works.

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5 Ways around “I Can’t Afford It”

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It’s not the right time. I need to check with my boss. I can’t afford it. As a B2B sales rep, you know that these objections are an unavoidable part of the sales process. Yet, an objection doesn’t always have to mean ‘no’. Today we teach you how to handle one of the most frustrating sales objections—“I can’t afford it.”. 1. Communicate your value. When a prospect says, “I can’t afford it,” they’re really saying, “You haven’t effectively demonstrated the value of your products or services.

IT 174
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Cerasis adds multi-carrier parcel shipping management to its TMS

DC Velocity

Partnership with Pierbridge lets shippers compare cost and transit time in real time, firm says.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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With "Parcel Metro" service, DHL looks to be big fish in fast-growing delivery pond

DC Velocity

German giant seeks to leverage brand, IT to plant flag in local markets.

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ABF, Teamsters negotiators agree to tentative collective bargaining compact

DC Velocity

Current contract extended until new one is finalized; Union leaders to discuss proposal with rank and file early next month.

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Port of Vancouver opens light-industrial building

DC Velocity

Vancouver, Wash., facility offers 125,000 square feet for clients in advanced manufacturing, warehousing, and distribution.

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Blockchain group adds SMC 3 , Orbcomm

DC Velocity

Firms will help Blockchain in Transport Alliance apply the data-sharing technology to logistics management, asset tracking, and transaction processing.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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ELD enforcement begins Sunday with some forecasting Armageddon, others a non-event

DC Velocity

Compliance rate in 90 percent range, some experts say; XPO executive warns of "tsunami" of carrier closings as safety regulators put hammer down.

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Randall-Reilly acquires Smart Rhino Labs

DC Velocity

The company adds trucking industry recruiting services to its current offerings.

IT 48
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DHL report shows strengthening of global trade during second quarter

DC Velocity

Gains driven by more positive outlook for U.S., South Korean trade.

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Kalmar's new Essential trucks designed for Latin American market

DC Velocity

The cargo handling company's Essential range includes reachstackers, empty container handlers, and forklifts.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Ryder launches asset-sharing co-op to match users with owners of idle equipment

DC Velocity

About one-quarter of all commercial truck assets sit unused more than one day a week, company says.

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Jeffboat, U.S.' oldest barge yard, to go out of business in May

DC Velocity

Firm couldn't overcome dramatic decline in order flows.

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Janam offers rugged handheld with keypad and touchscreen

DC Velocity

XM75 computer supports applications in transportation, logistics, route accounting, direct store delivery, and field service, firm says.

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Asleep at the wheel

DC Velocity

Some trucking regulations can be changed or gutted. A preliminary study into driver sleep apnea should not have been one of them.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr