Crayon
FEBRUARY 9, 2021
Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching. The role involves working with every aspect of the business in both strategic and tactical ways.
Cipher
FEBRUARY 8, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process. Once the appropriate competitor data is collected , it’s time to conduct your competitor analysis from which you will build your organizational strategies.
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mention
FEBRUARY 10, 2021
All SEO strategies that were ever created served one purpose. They were developed to get the website rank higher. Content consolidation is not an exception – it is aimed at increasing the value of your content for a user, as well as for search engines. But do you really need this? How to consolidate your content right? Find all the answers below. Table of Contents: Why content consolidation is important for your SEO?
Alexa
FEBRUARY 7, 2021
It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. During 2020, people craved brand connections more than ever. They wanted to know their favorite companies still cared for them during challenging times.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
FEBRUARY 11, 2021
High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
FEBRUARY 8, 2021
It wasn’t long ago that we wrote about how big data was setting new standards in the field of web design. More web developers are going to rely heavily on data-driven technology to improve the quality of their work in the near future. The way we do things digitally is only getting more advanced. The more we learn about technology, the more we want to build it and use it across different platforms.
Zoominfo
FEBRUARY 11, 2021
There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.
Primary Intelligence
FEBRUARY 10, 2021
Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a customer retention problem. The Cost of Customer Retention. The term “customer retention” simply means the number of repeat customers your business has within a designated period of time.
Cipher
FEBRUARY 10, 2021
The world at large uses the terms data and information interchangeably. And sometimes the terms knowledge and insights are bundled with them as well. If you're sitting around a table during Happy Hour (back when that was a thing) catching up with friends, odds are your audience doesn't know (our care about) the differences. If you were to say step into a room join a Zoom call full of researchers and analysts and you better watch your tongue.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
FEBRUARY 12, 2021
Big data has had a profound impact on the finance industry. The financial analytics market is projected to be worth $11.3 billion within the next two years. Before getting into how gathering data can help your financial future, you should understand what it is. In simple terms, gathering data is a process where you collect all your personal documents and financial statements to serve as the foundation for a personalized financial plan.
Zoominfo
FEBRUARY 12, 2021
B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendo
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Autocratic managers, in their bid to control every possible aspect of a company’s operations, may not really be getting the most out of their team. A recent article on North East Times Magazine advises bosses to loosen their grip a little, as they make an honest-to-goodness effort to support their employees’ need to be heard and understood.
FedSavvy
FEBRUARY 9, 2021
This blog is specifically written by Brian Lindholm , Managing Principal and Founder of FedSavvy Strategies. He is a nerd. Competitive Intelligence (CI) is my passion. In this blog, I am going to provide a non-boring and very practical definition of CI. Better yet, this blog will also share with you some steps to go from “zero to hero” in CI. This is a core part of my professional history and it has been the center of my professional existence for 14 years. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
FEBRUARY 8, 2021
Data is a powerful tool for any business. Knowing and understanding your company’s data helps you make good marketing decisions, gain insight into what competitors are doing, and improves decision-making. You can’t afford to ignore the benefits of data analytics as a new company. Moreover, you can obtain a clearer understanding of the effectiveness and ROI (return of investment) for any marketing or other initiatives at your business.
Zoominfo
FEBRUARY 10, 2021
Want to crush your quarterly sales quota? Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It works because people love hearing about characters who face and overcome challenges. It’s what makes a TED Talk go viral. And why you might get misty-eyed when you hear an old love song.
Primary Intelligence
FEBRUARY 10, 2021
Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a customer retention problem. The Cost of Customer Retention. The term “customer retention” simply means the number of repeat customers your business has within a designated period of time.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Liku Zelleke , an expert in the fields of security, network configuration and optimization, said in a recent article published on Comparitech that open-source intelligence is something businesses can use to obtain information about their competitors or customers without having to employ sneaky or illegal tactics. However, OSINT researchers often deal with too much available information from the web.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
FEBRUARY 11, 2021
Data analytics is the linchpin of digital business strategies in the 21st Century. Sensible companies need to know how to properly utilize data analytics to take full advantage of all of their digital resources. Digital resources must be monitored through digital asset management. Shrewd executives are finding new ways to explore the benefits of data analytics to improve their digital asset management strategies.
Zoominfo
FEBRUARY 10, 2021
Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.
SpyFu
FEBRUARY 10, 2021
Sun Tzu once said, “ In the middle of chaos lies opportunity.” And in SEO, there is no bigger opportunity than the chaos of the SERP rankings. Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% from 2021 to 2030.” — Precedence Research. Bristol Myers Squibb , a biopharmaceutical company, is looking to hire an associate director of competitive intelligence focused on hematology and oncology. In a job announcement posted on LinkedIn, the company said that the associate director will be responsible for developing and executing the competitive intellige
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
FEBRUARY 6, 2021
Data analytics has shaped the gaming industry tremendously in recent years. A growing number of games are built on phenomenal big data platforms. Data analytics is used by companies to create higher quality games. They often use machine learning to streamline the development process and create higher quality AI solutions to enhance the viability of the game.
Zoominfo
FEBRUARY 10, 2021
Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo.
SpyFu
FEBRUARY 11, 2021
With 5.6 billion searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft's Bing is Google's noisiest neighbor. It might not have Google's clout, but it runs an impressive 12 billion global searches per month. Bing may not have Google's level of reach, but it does come with distinct benefits.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Spectrum, a provider of internet, TV and home phone services, has announced that it is on the lookout for a market intelligence manager to provide its operations with much-needed insights. In its help wanted ad on LinkedIn, the company said that the job calls for an individual who can help enhance the company’s competitive performance and market share.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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