Crayon

DECEMBER 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health, WorldAPP, and Assemble Systems. Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health compa

Win 369

Win Competitive Technology Technology 369

Cipher

DECEMBER 23, 2020

The insurance industry is facing an overwhelming flood of technology-driven innovation. Years of limited consumer recognition, restricted digital investments and fragmented markets have primed the insurance industry for disruption , and we are beginning to see the results.

Innovation 334

Innovation Technology Technology Marketing 334

Smart Data Collective

DECEMBER 21, 2020

We previously talked about the benefits of data analytics in the insurance industry. One report found that big data vendors will generate over $2.4 billion from the insurance industry. However, major advances in AI have arguably affected the insurance industry even more. AI has moved forward in giant leaps over the last ten years, and new developments are being realized every day.

Banking 340

Banking Algorithm Gaming Retail 340

Alexa

DECEMBER 21, 2020

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.

Commerce 261

Commerce Entertainment Competitive Marketing 261

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. (Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. One of those strategies to add to your resolutions needs to be for your contact database.

Profiling 245

Profiling Win Sales Information 245

Smart Data Collective

DECEMBER 22, 2020

Data-driven business ideas are becoming more important than ever. A growing number of companies have found that big data is the key to reaching more customers. One of the most important benefits of big data in business is with marketing. We previously touched on a number of ways companies use big data for their marketing. One issue we didn’t talk as much about was using big data for Amazon Ads.

Sales 311

Sales Predictive Analytics Commerce Advantage 311

mention

DECEMBER 23, 2020

You’ve probably already invested in a social listening tool, if not before then as a result of the current pandemic we are in. Did you know that 51% of business leaders are getting consumer insights during the coronavirus pandemic from social listening platforms? Did you also know that these same social listening tools can be extremely beneficial for your influencer marketing efforts?

Marketing 182

Marketing Marketing Profiling Learning 182

Zoominfo

DECEMBER 21, 2020

You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Matrix 211

Matrix Marketing Marketing Alliance 211

Octopus

DECEMBER 20, 2020

Understand your competitors plans to compete with you in the future This article discusses how to understand your competitors plans to compete with you in the future and. The post Understand your competitors plans to compete with you in the future appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 187

Competitive Intelligence Competitive Intelligence Intelligence 187

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Smart Data Collective

DECEMBER 24, 2020

Machine learning is the driving force of AI. It allows humans to essentially teach software in a matter of weeks what a human would take decades to learn. AI and machine learning are changing the world we live in and altering the way we do things. This also extends to essay writing. Writing was long considered an area that was relatively untouchable by AI and machine learning, but open-source software like OpenAI is demonstrating that this is far from true.

Learning 243

Learning Sports Algorithm Intelligence 243

mention

DECEMBER 23, 2020

Is your website converting leads to paying customers? Even if you use cutting-edge tools and marketing strategies , if your website design is not conducive to conversions, it will not matter. A website conversion occurs when a site visitor completes a desired and pre-determined action on a web page. Examples include signing up for a newsletter, buying a product, or downloading a whitepaper.

Knowledge 147

Knowledge Retail Sales Marketing 147

Zoominfo

DECEMBER 21, 2020

You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Matrix 130

Matrix Marketing Marketing Alliance 130

SpyFu

DECEMBER 20, 2020

Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords, set a budget, create campaigns and use extensions? Here's the thing. Google Ads work, and they can give you nearly-instant results. You can get up and running in less than an hour and if you do it right, you can start generating new sales at the end of the hour.

Brainstorming 125

Brainstorming Win Advantage Advantage 125

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Netbasequid

DECEMBER 20, 2020

Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post! For starters, Next Generation AI Analytics is the gold standard for powering any analytics, but there are numerous “old AI’ offerings out there muddying the water

Airline 119

Airline Restaurants Analysis Competitor Analysis 119

Similarweb

DECEMBER 23, 2020

Every marketer wants to drive traffic and generate leads. Unsurprisingly, marketers that create thorough media plans are the most effective at accomplishing this goal. Whether you’re an in-house marketing manager, or a media planner at an agency, strong media planning is key to driving the success of your overall marketing strategy. Let’s start at the beginning: What is media planning?

Win 98

Win Benchmarking Research Market Research 98

Dataversity

DECEMBER 23, 2020

Click to learn more about author Stefan Vucicevic. Data Management has been changing tremendously. Each year, the volume of data we need to manage goes rapidly up, as does the number of sources where this data is generated. Previously, companies used email as the main source of communication. Today, email has given way to social […]. The post Th(re)e Things that Make Compliant Data Management Strategies appeared first on DATAVERSITY.

Management 98

Management Learning Information Education 98

IBI

DECEMBER 22, 2020

McKinsey reports that close to 20 percent of all U.S. federal funds or about $5 trillion annually comes up missing due to fraud, waste, and abuse. With the current U.S. deficit at more than $3 trillion , it’s clear that mitigation strategies to proactively detect and prevent this fraud could change the course of the country and enhance the services to our citizens.

Predictive Analytics 98

Predictive Analytics Loss Algorithm Security 98

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Competitive

Netbasequid

DECEMBER 24, 2020

‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose NetBase Quid?” many curiously inquired. We’re happy to share, with that ‘other’ tool retired.

Competitor Analysis 98

Competitor Analysis Market Intelligence Analysis Algorithm 98

SpyFu

DECEMBER 20, 2020

When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. When someone needs to find an answer to a problem they’re having, they often turn to Google to find the answer. If your content was created with data from Google, that helps your chances of solving their problem.

Research 98

Research Competitive Information Business 98

Dataversity

DECEMBER 24, 2020

Click to learn more about author Scott Taylor. The Data Rants video blog series begins with host Scott Taylor “The Data Whisperer.” The series covers some of the most prominent questions in Data Management such as Master Data, the difference between Master Data and MDM, “truth” versus “meaning” in data, Data Quality, and so much […].

Management 97

Management Learning Information Education 97

Evalueserve

DECEMBER 23, 2020

The year 2020 has borne witness to an unprecedented pandemic, which has left its indelible mark on history. This global pandemic has touched every single industry sector and has left the financial services sector especially bruised. . In second week of December, I attended the RiskMinds International 2020 conference, organized by Informa Connect. .

Management 95

Management Banking Capital Algorithm 95

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Netbasequid

DECEMBER 22, 2020

. Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash’s business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out on top, but will their pandemic-driven growth continue? We’ll explore the momentum that landed them on the stock exchange and more, with a look at: How the new normal presents opportunities.

Restaurants 98

Restaurants Travel Hospitals Market Intelligence 98

SpyFu

DECEMBER 20, 2020

If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to start a website and are facing the www vs non-www issue, then you should read this. From an SEO perspective, www domains have some slight advantages and marginally improve the website’s performance.

Advantage 97

Advantage Advantage IT 97

Moz

DECEMBER 21, 2020

Posted by MiriamEllis. Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed.

Profiling 81

Profiling Win Capital Sales 81

Dataversity

DECEMBER 21, 2020

Click to learn more about author Anne Hardy. On November 3, California voters passed the California Privacy Rights Act (CPRA). The new law expanded upon the existing California Consumer Privacy Act (CCPA) and brought its regulation closer to the gold standard of privacy regulation — the EU’s GDPR. The law’s focus on sensitive personal information, […].

Information 72

Information Learning IT Security 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive