Cipher
SEPTEMBER 25, 2020
Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place. We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.
Smart Data Collective
SEPTEMBER 21, 2020
Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data. With so much emphasis on collecting and accessing data, it’s easy to become so paralyzed by information that you fail to do anything with it.
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Zoominfo
SEPTEMBER 23, 2020
It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . Yet if it’s so important, why are so many rendered unsuccessful? GTM motions can fail for a variety of reasons. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure.
Intelligence Node
SEPTEMBER 23, 2020
The year 2020 has been a rollercoaster ride for retailers, with the COVID-19 pandemic disrupting global businesses and pushing economies into recession, tit-for-tat tariffs, growing counterfeit market and the accelerated adoption of e-commerce shopping. The onset of the pandemic resulted in the enforcement of home quarantines and lockdowns across countries, coaxing people to order online, […].
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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Cipher
SEPTEMBER 25, 2020
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
SEPTEMBER 25, 2020
Imagine being responsible for something, and having no benchmark for what’s good, bad, or acceptable. It would be pretty hard, right? It would be like trying to throw a dart at the bullseye, all while blindfolded. When you don’t give a sales team, or individual representatives, metrics to base their success off of, success is rendered arbitrary. And yes, we know what you’re thinking: Isn’t quota the metric that matters here?
Data Hut
SEPTEMBER 20, 2020
As a retailer, your journey moves only in the direction of growth. That is why you are always chasing goals. As soon as you accomplish one goal, you make another and set your best foot forward. You can have several purposes, such as increasing ROI, lead generation, or increase website traffic. But how do you understand how close you have come to these goals?
Cipher
SEPTEMBER 22, 2020
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.
Smart Data Collective
SEPTEMBER 23, 2020
Google’s first page is pretty much the promised land for all web-pages. And, why shouldn’t it be? Sure, it takes effort and time to get there. But, once you’re there the traffic basically takes care of itself. You only need a fraction of all the effort you put in earlier to stay there. Unfortunately, climbing the SERP ladder is easier said than done.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Zoominfo
SEPTEMBER 25, 2020
Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams.
Moz
SEPTEMBER 21, 2020
Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective.
Cipher
SEPTEMBER 24, 2020
This article explains Product Marketing and the importance of including competitive intelligence in strategic planning.
Smart Data Collective
SEPTEMBER 21, 2020
We learn something new about the COVID-19 pandemic every day. This is a credit to brilliant scientists, epidemiologists, and public health experts around the world, but these professionals wouldn’t be able to do their jobs without big data systems. In fact, big data systems, which have already proven to be the most significant intervention in 21st century healthcare , represent our greatest hope of driving back COVID-19 infections and quickly developing an effective vaccine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
SEPTEMBER 25, 2020
Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams.
Moz
SEPTEMBER 20, 2020
Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match.
Infegy
SEPTEMBER 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies. But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.
Smart Data Collective
SEPTEMBER 23, 2020
The market for data warehouses is booming. One study forecasts that the market will be worth $23.8 billion by 2030. Demand is growing at an annual pace of 29%. While there is a lot of discussion about the merits of data warehouses, not enough discussion centers around data lakes. We talked about enterprise data warehouses in the past, so let’s contrast them with data lakes.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
SEPTEMBER 23, 2020
It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product-specific, customer-focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. Yet if it’s so important, why are so many rendered unsuccessful? GTM motions can fail for a variety of reasons. From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure.
Domo
SEPTEMBER 25, 2020
Cindy Parlow Cone still remembers the 10-year-old girl she met in India at a Goals for Girls leadership summit. The president of U.S. Soccer and two-time Olympic gold medalist was running a session on being a leader when the gradeschooler chimed in and said she didn’t think of herself as a leader. “So, we dug in,” Cindy said, “and started talking about some of the misconceptions about leadership—such as the need to have some sort of fancy title, or the need to have a certain amount o
Elegant BI
SEPTEMBER 25, 2020
Self Service Data Preparation Takes the Complexity Out of Data Prep! When asked about using an analytical solution to find and use data and make decisions, many business users feel insecure about the process required to get to the results. Data preparation has traditionally been the domain of a data scientist, a business analyst or an IT professional.
Smart Data Collective
SEPTEMBER 22, 2020
If you’ve never been aware of big data in the firearms industry, you’re in for a treat. Statistics over time have proven that the firearms industry does exceptionally well under two conditions: right before a presidential election and during a national crisis. Currently, the U.S. is facing both of these conditions at once. This means it’s a good time to go into business in the firearms industry.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Contify
SEPTEMBER 24, 2020
The webinar was hosted by Contify, a leading competitive intelligence company. Contify, a pioneer in AI-enabled market and competitive intelligence solutions has announced that it has released the recording of its recent webinar co-hosted with Fletcher/CSI, a leading market and competitive insights and strategy consulting firm on the topic ‘ Get the Big Picture View: Respond faster to market and competitive disruptions through integrated primary & secondary research ’, exclusively for market
Domo
SEPTEMBER 23, 2020
Leaders today need to lead with their hearts rather than their heads, empower their employees to be leaders themselves, and use data and analytics to inform the types of conversations required to drive organizational success in a post-COVID world. Those are the main takeaways from Domo’s third CURIOSITY episode, “Leadership and Analytics” (see snippet below).
Thinknum
SEPTEMBER 23, 2020
Product Updates Carvana Stock / Car Inventory Analyzer Carvana (NYSE:CVNA) promised "record performance" for Q3 during a press release earlier this week, causing its stock price to surge by more than 30% on Tuesday. Our Car Inventory Analyzer, which tracks individual car sales per dealer through the VIN number identifying every vehicle in America, showed Carvana accelerate its sales growth weeks ago.
Smart Data Collective
SEPTEMBER 24, 2020
Cybercrime, particularly in the financial sector, not only cost the world economy $2.7 billion in 2018, but it also is one of the most feared threats to national security in the United States, with more than 164 million personal records getting exposed in 2019, alone. . The list of different types of cyber attacks grows as rapidly as other parts of the technology and ecommerce sectors , and with constant evolution there is no set way to protect against them today that you can ensure will still b
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Mind Shifts
SEPTEMBER 22, 2020
These days it is critical that executives understand the constantly changing competitive environment. The pandemic has changed supply chains, production processes, customer interactions, technology use, staff interactions, and so much more. So with all these changes going on around us, how can we each still make sound decisions? 90% of everything we need to know about our competitors is available online.
Moz
SEPTEMBER 24, 2020
Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.
M Brain
SEPTEMBER 25, 2020
The post Would you like a cup of information brewed according to your needs? appeared first on M-Brain Market & Media Intelligence Solutions.
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