CIO

APRIL 5, 2022

Stay up-to-date with the latest UK CIO and senior IT executive appointments with our revamped and relaunched UK Movers & Shakers noticeboard. The world of the UK CIO is a dynamic one. It’s not unusual to find tech leaders seeking new and challenging roles to which they can bring their experience and digital transformation vision to fruition. Here, we bring you all the relevant announcements from the movers and shakers of the CIO UK community.

Pharmaceutical 636

Pharmaceutical IT Technology Technology 636

Crayon

APRIL 6, 2022

Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed. Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade.

Competitive Intelligence 615

Competitive Intelligence Competitive Intelligence Intelligence 615

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ?? Related: Types of market research (examples + tips).

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Research 482

Smart Data Collective

APRIL 7, 2022

Data visualization has become a major part of life for those looking to make use of the large swathes of data available in the modern world. As important as this data is, understanding and making use of that data is even more important. That’s where data visualization comes in. Data visualization is, to put it simply, converting hard data and lists of numbers or facts, into an easier to comprehend form.

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Alliance Sports Globalization Information 338

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Tinuiti

APRIL 7, 2022

Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]

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Marketing Marketing IT 264

Intelligence Node

APRIL 4, 2022

Content Summary : What is a value-based pricing strategy? Two Common myths about consumer value-based pricing strategy Myth: Brand value should dictate pricing when using a value-based pricing strategy Myth: The post Setting the Record Straight about Value-based Pricing Strategy appeared first on Blog.

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Smart Data Collective

APRIL 7, 2022

Although we’re only a few months into 2022, this year has already seen massive cyberattacks, huge ransomware payouts, and data breaches never witnessed before. On average, damages due to cyberattacks are growing by 15% per year, with a predicted total value of $10.5 trillion lost each year by 2025. Across the different formats of cybercrime, one continual contender is data breaches, with 60% of businesses that experience any form of data breach going out of business in the following six months.

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Education Security Security Loss 324

Zoominfo

APRIL 5, 2022

Another month means another exciting round of updates from ZoomInfo, where we’ve been hard at work delivering product updates across sales, marketing, and operations to help you more effectively hit your number. Chorus Mobile App Our conversational intelligence platform, Chorus , is getting more powerful for sellers on the go. We’ve launched a reimagined mobile app to give you a better experience and provide easier access to all of your calls.

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Sales Intelligence Intelligence Marketing 100

Crayon

APRIL 7, 2022

I don’t think I’ve ever walked up a basement staircase. If I’m feeling courageous, my ascension might look something like a casual jog. Most of the time, though, I’m climbing that thing as fast as I possibly can.

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. These techniques are based on the direct observance of human behavior. While each of these methods has its strong points, all are subject to inaccuracies that might negatively influence the final interpretation of the research.

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Market Research Marketing Research Research Marketing 105

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy.

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Knowledge Marketing Marketing Data Mining 321

Paul Turnley

APRIL 5, 2022

A Gantt chart is an excellent example of where Paginated Report & SSRS were an ideal choice for the purpose. It is a running list of activities with the duration for each displayed as a horizontal bar depicting the beginning and ending day along a horizontal scale. The challenge is that this is not a standard chart type in either Power BI or SSRS/Paginated Reports.

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IT 102

Crayon

APRIL 5, 2022

New month, new quarter, new… podcast episode. We’re kicking off April with a fresh episode on Into the Fray: The Competitive Intelligence Podcast !

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Competitive Intelligence Competitive Intelligence Intelligence 325

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Netbasequid

APRIL 6, 2022

With a platform as big as Facebook, you’ll want to be sure your social media monitoring tools are search-savvy to locate what you need to inform your marketing strategy. We have gathered a list of Facebook-focused tools to help you on your way. Launched in 2004, Facebook is the largest social media platform in the world – which makes it worth paying attention to.

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Profiling Competitive Analysis Gaming 105

Smart Data Collective

APRIL 5, 2022

The data science profession has become highly complex in recent years. Data science companies are taking new initiatives to streamline many of their core functions and minimize some of the more common issues that they face. They are using tools like Amazon SageMaker to take advantage of more powerful machine learning capabilities. Amazon SageMaker is a hardware accelerator platform that uses cloud-based machine learning technology.

Advantage 311

Advantage Advantage Learning Technology 311

Dataversity

APRIL 8, 2022

There’s something surprising about enterprise technology: It’s not as evolved as most people assume. According to Flexera’s 2021 State of the Cloud Report, just six of 10 businesses have migrated their workloads to the cloud. That implies that 40% of workloads are still running on a client server or mainframe infrastructure. But not for long. Jamie Dimon, […].

Technology 98

Technology Technology Business Education 98

Domo

APRIL 8, 2022

You probably don’t need a fancy Domo chart to tell you that gas has gotten quite expensive. But we went ahead and imported weekly average gas prices from the U.S. Energy Information Agency anyway. In doing so, we also get to explore one of my favorite new features in Domo: Smart Text , which lets you insert dynamic text within both notebook cards and in the title for any card in Domo.

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Globalization Information IT 98

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Netbasequid

APRIL 8, 2022

In this two-part series, we interviewed NetBase Quid TM Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes that differentiate “accurate” from “okay” analyses. In the first piece , we laid the foundation of what sentiment analysis is and why accuracy is a differentiator amongst the tools available today.

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Smart Data Collective

APRIL 3, 2022

There is no doubt that big data is important in many organizations. Over 65% of large companies invested over $50 million in big data in 2020. That figure is growing faster in recent years. Data. The word gets used so often that it’s become vague. You are talking about data, sure, but what kind of data ? Finding the right data sets and knowing how to use them is key to any data implementation strategy.

Business 298

Business Gaming Retail Education 298

Vable

APRIL 4, 2022

We’ve heard it time and time again, we are living in an information age. Never before have we had so much information available to us, and so many different ways by which to consume it. Subsequently, the need to filter out the white noise has never been more relevant nor essential.

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Information IT Management Business 98

Dataversity

APRIL 6, 2022

There’s a technological knack in the United States that’s only mirrored in a handful of other nations, making it a beacon of innovation. Businesses that grew to be formidable tech giants like Microsoft and Apple were spun out of their founders’ garages, growing from fledgling ideas into industry behemoths. But despite the U.S. tech sector […].

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Innovation Technology Technology Business 98

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Netbasequid

APRIL 5, 2022

Staying on top of social listening can be challenging, as it comes with many moving parts. And if you’re not organized in your approach, you could lose out on valuable intel that would have led your company to success. Have no fear! We have 11 social listening strategies to guide your brand so that it focuses efforts where it counts, and creating the most social bang for your buck!

Business 98

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Smart Data Collective

APRIL 5, 2022

Online fraud is growing at a frightening pace. Many cybercriminals believe they can con eCommerce stores out of their cash and never be caught because they are operating over the internet. One particular scam called fraudulent Buy Online Return In-Store (BORIS) is thought to have cost retailers a staggering $1.6 billion last year. However, new advances in AI are changing this situation.

Technology 295

Technology Technology Algorithm Retail 295

Domo

APRIL 7, 2022

It’s one thing to have accurate data insights at your fingertips. It’s another for those insights to power business outcomes. And in today’s highly competitive business world, having the latter capability can make for a significant advantage. Domo understands this reality, which is why it is so laser-focused on offering a piece of software that is designed to generate meaningful business results.

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Retail Commerce Banking Advantage 88

Dataversity

APRIL 8, 2022

Inflation is on everyone’s minds, with consumer prices soaring by 7.9% versus a year ago, according to the most recent consumer price index (CPI), released March 10. While the mounting cost of raw materials may not be the culprit, enterprises are simultaneously watching the cost of data starting to rise as well. What do I […]. The post The Rise of Enterprise Data Inflation appeared first on DATAVERSITY.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive