Crayon
APRIL 20, 2022
According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, grocery products fail at a rate of 70-80%— but think about it : When you launch a new product, generally, your odds of success are 25 to 1. If casinos offered those kinds of odds, they'd go out of business overnight.
CIO
APRIL 22, 2022
Behind every successful IT project, you’ll find a highly skilled project manager. From hardware and software upgrades to ongoing security patches, to application development and the rollout of software itself, project managers keep your teams on task and productive. Almost any IT pro can benefit from adding a project management certification to their list of IT credentials, showing you have the know-how to plan, schedule, budget, execute, deliver, and report on IT initiatives.
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Cipher
APRIL 21, 2022
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market. Regardless, a business plan acts as a map, helping your organization move forwards with a clear path.
mention
APRIL 20, 2022
You must have heard this saying of the famous American designer Marc Ecko saying, “ You too are a brand. Whether you know it or not. Whether you like it or not!” And if you still think personal branding is an oxymoron, especially in this internet era, you couldn’t be more wrong. What Marc Ecko says about branding is completely apt not just for direct sellers but for B2B sellers as well as B2B professionals.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
APRIL 22, 2022
Trust me. We get it.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Tinuiti
APRIL 22, 2022
Tinuiti gains access to the full suite of Snapchat’s audience, products, and services to drive performance business results for clients NEW YORK, NY – April 22, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced an agreement with Snap Inc.
Zoominfo
APRIL 20, 2022
Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance.
Smart Data Collective
APRIL 21, 2022
We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. User experience optimization (UX) is becoming more important than ever. One study found that the ROI of UX strategies is 9,900%. As more companies realize the importance of offering a stellar web experience, they will invest in big data as part of their UX strategies.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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FedSavvy
APRIL 20, 2022
Amentum has recently made headlines for its acquisition of PAE and DynCorp in their short two year history. As we all observe the substantial investment of private equity in the U.S. Government contracting market, let’s examine who and what Amentum is today. The true core of Amentum comes from URS Corporation’s legacy Federal Services business – an engineering, technical services, operations & maintenance and logistics business federal contracting market mostly focused on the U.S.
Netbasequid
APRIL 20, 2022
Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. We’ve broken down some stats into categories for quick consumption: Digital Marketing.
Zoominfo
APRIL 18, 2022
Take a second to imagine the recruitment process without technology to manage it. Recruiters would have to sort through thousands of resumes, spend hours matching the right skills for each role, and even more time calling and emailing people. By the time recruiters could bring a candidate into the fold and take them through the interview stage, the recruiting process will have taken much longer than today’s average 24-day recruiting cycle.
Smart Data Collective
APRIL 20, 2022
Amazon is without a doubt the largest retailer in the world. More businesses than ever are turning to Amazon to expand their reach. Unfortunately, the Amazon marketplace has become extraordinarily competitive in recent years. Companies that utilize data analytics to make the most of their business model will have an easier time succeeding with Amazon.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
FedSavvy
APRIL 18, 2022
Throughout the end of 2021 and the first quarter of 2022, several major government contractors have made acquisitions to expand their existing capabilities and footholds within their markets. Some select moves are highlighted below. Obviously, there is much more to cover, but this is a highlighted array of an acquisitions for some of the major competitors in U.S.
Netbasequid
APRIL 18, 2022
It feels like there’s nothing more important for a client than seeing its name mentioned in an article, blog post, or news report some days. And that’s because it packs a lot of brand awareness potential when appropriately placed! But without the right PR tracking tools, agencies and the brands relying on them may miss many earned media opportunities.
Zoominfo
APRIL 19, 2022
You’ve probably heard about the Great Resignation at least a hundred times by now. If you aren’t one of the 47 million people who quit their job last year , I bet you’ve taken a second to consider it. For many folks, thinking about leaving is chalked up to a few key variables. According to a recent Pew Research Center survey , these include low pay, lack of opportunity, and a lack of respect.
Smart Data Collective
APRIL 22, 2022
Data protection is becoming more important than ever. The risk of cyberattacks has risen sharply, as more people are working from home even as the pandemic subsides. A recent report showed data breaches jumped 68% in 2021 to the highest level ever. That figure is likely to rise even more in the coming months. One of the most unusual consequences of the war in Ukraine is the increased cybersecurity risk, with one report suggesting that Russia is preparing to launch destructive attacks on the US a
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Dataversity
APRIL 18, 2022
As organizations digitize customer journeys, the implications of low-quality data are multiplied manyfold. This is a result of new processes and products that are springing up. Since the data from such processes is growing, data controls may not be strong enough to ensure the data is qualitative. That’s where Data Quality dimensions come into play. […].
Netbasequid
APRIL 22, 2022
Every year around this time, online experiences a fever pitch of posts sharing Earth Day hopes and promises for a better tomorrow. And each time, more brands and the people who love them become invested in becoming part of that change in meaningful ways. And this is not only smart for the planet, it’s smart business. Exploring trending mentions of brands and people in context this past month, we see brands sharing their promotional efforts and activism and the voices that support these and other
Zoominfo
APRIL 16, 2022
On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. They had a system of tried-and-true tactics for making sales calls and historical data that supported what worked best. Then the COVID-19 pandemic hit. Suddenly, cold calling — one of the most challenging parts of sales — got tougher.
Smart Data Collective
APRIL 19, 2022
Data mining technology has become very important for modern businesses. Companies use data mining technology for a variety of purposes. One of the most important is collecting revenue data to draft financial statements, forecast future sales and make decisions to address revenue shortfalls. These factors are why companies will spend over $12 billion on data analytics for marketing solutions by 2027.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Domo
APRIL 20, 2022
Last month, more than two dozen leaders of the modern BI revolution came together virtually to share their thoughts on the future of data as part of the six roundtable discussions that anchored the Domopalooza 2022 agenda. From a viewership standpoint, all six roundtables have demonstrated appeal as on-demand events, with each generating more than 1,000 plays to date.
Netbasequid
APRIL 21, 2022
The pandemic has changed the way consumers think about things, and what they value. Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.
Vable
APRIL 20, 2022
Time management courses are a waste of time. Or are they? In a recent webinar, Sally Marshall and Claire McMillan, Talent Development Managers of international law firm Dentons, encouraged us to think about attention management instead. During the session, they provided an overview of useful books, showed us how to identify tasks which sabotage your working day, and finally, outlined ways of maximising our own productivity.
Smart Data Collective
APRIL 20, 2022
As an organization, you’re entrusted with a lot of data that you must keep safe. The information might be about your clients, the work of your company, or sensitive data about your employees. With data breaches on the rise, it’s getting more and more difficult to protect organizations from data breaches and data leaks. Hackers are getting savvier and have been discovering new ways to breach companies every year.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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