Crayon

NOVEMBER 16, 2021

Regardless of industry or available resources, brand is the north star for product teams the world over.

617

617

Smart Data Collective

NOVEMBER 17, 2021

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them. They need to know how to use it effectively to get the most value out of it.

Business 349

Business Gaming Data Analysis Analysis 349

mention

NOVEMBER 17, 2021

Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard. Members of this group are fans of TikTok, Instagram, YouTube, and Snapchat, and these four platforms are fighting for the lead with regard to Gen-Z user numbers. If you are looking to reach your target audience on one of these platforms, it’s important to understand which platforms they prefer, why they prefer them, and what motivates them to buy fro

Entertainment 278

Entertainment Profiling Marketing Marketing 278

Zoominfo

NOVEMBER 18, 2021

Modern business moves at an incredible pace. New technologies and competitors, an increasingly global economy, and constant social disruptions are forcing fundamental change so quickly that it’s nearly impossible to keep up. But the right tools can help. For sales and marketing teams, this means powerful platforms that can harness insights from a flood of data, freeing people to focus on what they do best: talking to customers and closing deals.

Startups 130

Startups Sales Globalization Research 130

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Win

FedSavvy

NOVEMBER 18, 2021

We last examined GDIT in 2019, examining their top customers, M&A history, and their movement of personnel post CSRA-acquisition. In this blog, we examine the company’s changing mix of customers and major wins and losses over the past two years. How has GDIT’s customer portfolio changed? The below graphic illustrates how GDIT’s top customers have changed over time: Figure 1 – GDIT’s top prime contracting customers from FY2015-FY2018 and FY2018-FY2021.

Information 130

Information Technology Technology Loss 130

Netbasequid

NOVEMBER 18, 2021

How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at this point – particularly since the pandemic started. Fortunately, consumers speak their minds online, leaving breadcrumbs for brands that inform what they think and why they choose the brands they do.

Analysis 105

Analysis Research Innovation Education 105

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate. That’s where technology like the ZoomInfo Inbound Enrich integration with HubSpot comes in.

Sales 130

Sales Marketing Marketing Information 130

FedSavvy

NOVEMBER 18, 2021

In last month’s blog , we explored what FEDSIM is and what federal customers use FEDSIM as a mode for procurement. This month, we delve into what contractors are winning FEDSIM bids and with what federal customers. Who are the major winners at FEDSIM? Figure 1 – Top 10 winners of FEDSIM opportunities, FY2017-FY2021. Source: USAspending.gov. Booz Allen Hamilton has won the largest number of contract opportunities at FEDSIM and received the most obligated value from those awards, over the past fou

Win 113

Win Globalization Technology Technology 113

Smart Data Collective

NOVEMBER 17, 2021

It’s safe to say that IoT devices have made our lives much easier and more convenient. This new technology has changed the way people conduct their work in the office, but also how they use gadgets at home. The fact that all smart devices in the office or at home can be connected makes life much easier. However, this also exposes those devices to cyber and hacker attacks.

Security 323

Security Security Information Management 323

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Netbasequid

NOVEMBER 16, 2021

What does your audience care about? Social listening can reveal this and much more! Fluctuating opinions and emotions can be hard to decipher, and they’re so important for brands seeking to read the room. Good thing we’ve compiled a list of the 16 best social listening platforms to help you on capture and analyze this insight! First, here are statistics which prove how indispensable social listening is: Ninety-one percent of unhappy consumers never return, without social listening you will be le

Win 105

Win Benchmarking Banking Analysis 105

Zoominfo

NOVEMBER 17, 2021

Millions of Americans are facing the prospect of a return to the office in the near future, and an end to the widespread remote work policies that defined working life for many during the COVID-19 pandemic. That doesn’t mean working life will simply bounce back to its pre-pandemic normal. Companies have changed how they operate since leaving the office in 2020, and many individuals’ attitudes toward remote work — and the nature of work itself — have shifted significantly.

Sales 100

Sales Sports Knowledge Briefing 100

Domo

NOVEMBER 18, 2021

Every year for the last nine years, Domo has produced a great infographic called Data Never Sleeps (DNS), which puts into context just how much data is generated every minute. After releasing the most recent edition , we decided to combine the data from all nine versions so we could explore the data across the years. With only a handful of data points featured each year, the DNS infographic is certainly not what one would consider “big data.

IT 98

IT 98

Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. It is a vital to any company that wants to succeed in all but the least competitive markets. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation.

Startups 322

Startups Business Intelligence Capital Sales 322

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Dataversity

NOVEMBER 17, 2021

With the recent Intergovernmental Panel on Climate Change (IPPC) report painting a worrying picture of our battle against climate change, we will explore five ways analytics can help turn the tide. The UN Secretary-General, Antonio Guterres, called the report “a code red for humanity,” adding that “the alarm bells are deafening and evidence irrefutable.

Learning 98

Learning Education Information Intelligence 98

Zoominfo

NOVEMBER 16, 2021

Susan Killen is an account manager at ZoomInfo, and to this day, she still thinks back to a deal she closed over 20 years ago. It takes an enormous amount of energy and output to earn trust. To break it would be so destructive because you’ll never get it back. On this week’s episode, Susan tells us what it’s like to say no to the customer and how it ultimately changed the course of the deal.

Sales 100

Sales Management Learning IT 100

bazaarvoice

NOVEMBER 15, 2021

How to increase sales on Instagram. This is the question on every marketer’s lips. As more and more consumers browse Instagram looking for things to buy , brands need to think about how to optimize their social commerce strategy. Instagram boasts about a billion users, and more than 80% of consumers use Instagram to discover , research, and purchase products.

Sales 98

Sales Commerce Entertainment Algorithm 98

Smart Data Collective

NOVEMBER 17, 2021

Data analytics is becoming a crucial element of many business strategies. They have found that data analytics is a valuable component of marketing campaigns , financial planning objectives, human resource guidelines and much more. We have talked extensively about the types of industries that have been positively impacted by data analytics. Insurance, investing, logistics and digital marketing are among some of the professions most affected by big data.

Algorithm 317

Algorithm Human Resources Advantage Advantage 317

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Dataversity

NOVEMBER 16, 2021

PostgreSQL is a hugely popular database and the leading example of how an open-source database can operate successfully for its community and for companies. It has been named database of the year by DB-Engines for three out of the past four years, and it will be no surprise if that continues. However, there are areas where PostgreSQL […]. The post 10 Issues to Avoid When Setting Up and Managing Your PostgreSQL Database appeared first on DATAVERSITY.

Management 98

Management IT Education Information 98

Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data.

Profiling 100

Profiling Travel Startups Benchmarking 100

Netbasequid

NOVEMBER 17, 2021

The world is awash in data. Unfortunately for brands, most of it is unstructured and flung into the vast reaches of the internet. There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). Here, we’ll break down text categorization by digging further into the following: What is text categorization?

IT 98

IT Analysis Market Research Marketing Research 98

Smart Data Collective

NOVEMBER 19, 2021

Blockchain technology has been a breakthrough technology that has had a huge impact on our lives. The average person doesn’t understand the significance of blockchain, but it is revolutionizing the financial sector. If you are familiar with bitcoin, you probably realize that it was founded on the blockchain network. Blockchain has since been used in countless other applications, such as IP authentication and fraud prevention in the financial sector.

Technology 316

Technology Technology Research Advantage 316

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Capital

Vable

NOVEMBER 18, 2021

In a previous post , Vable’s Head of Client Success, Emily Baldwin explained how to create and nurture successful client/vendor relationships. When I attended ILTA’s “Think before you automate” webinar, it reminded me of everything that Emily said about communicating with vendors, so I felt it would be useful to revisit her ideas, as well as share the hints and tips from this event.

Technology 97

Technology Technology IT Business 97

Zoominfo

NOVEMBER 15, 2021

Scenario If a company generates hundreds or thousands of leads per month, trying to determine which leads are high quality and how to route them can be time-consuming, especially if you rely too much on “gut feel.” Instead, use a lead-scoring algorithm that analyzes win rates against data points from ideal customer profiles (ICPs ). For example, imagine you have 100 qualified leads from a product webinar.

Algorithm 100

Algorithm Win Profiling Sales 100

Domo

NOVEMBER 17, 2021

Now more than ever, business decisions carry a lot of weight. They must be faster, more accurate, automated, and cognizant of the entirety of your business intelligence. It’s a daunting list of responsibilities for any decision to live up to. In order to make the most of your data and ensure you are taking actions that will benefit your business, you must evolve your decision-making processes.

Intelligence 95

Intelligence Intelligence IT Airline 95

Smart Data Collective

NOVEMBER 16, 2021

Text mining and text analysis are relatively recent additions to the data science world, but they already have an incredible impact on the corporate world. As businesses collect increasing amounts of often unstructured data, these techniques enable them to efficiently turn the information they store into relevant, actionable resources. Text analysis can fulfill multiple roles in the business world.

Analysis 306

Analysis Technology Technology Knowledge 306

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence