Cipher
OCTOBER 1, 2020
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.
Smart Data Collective
OCTOBER 1, 2020
Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively. We have previously written about the benefits of data driven marketing , but wanted to focus more on the benefits of machine learning as well.
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Zoominfo
SEPTEMBER 30, 2020
There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their comp
Moz
SEPTEMBER 27, 2020
Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Cipher
SEPTEMBER 29, 2020
We are constantly and consistently publishing content about how to use competitive intelligence to improve strategy, and how monitoring is an incredibly important part of that strategy.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
SEPTEMBER 30, 2020
The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. “Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Knowing she had less than a thousand Instagram followers (while this brand had 328k), she knew there was a slim chance she’d get accepted, but she applied anyway.
Moz
OCTOBER 1, 2020
Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations.
Vable
SEPTEMBER 30, 2020
Vable provides a bespoke current awareness and news monitoring service to Lex Mundi members. London, UK and Houston, TX (1 October 2020) – Today, Lex Mundi has announced that they have selected Vable as their technology partner to deliver a current awareness & news monitoring service to clients, prospective clients, and 22000+ lawyers within the Lex Mundi network of 150+ member law firms.
Smart Data Collective
SEPTEMBER 28, 2020
The Defense Industrial Base (DIB) is always under constant ransomware attacks. The malicious actors behind these attacks often block access to sensitive government data, intellectual property, and even trade secrets until they get paid. This can potentially harm a government’s military capabilities and operations. According to the Symantec Internet Security Threat Report of 2016, governments’ growing dependence on information technology makes them vulnerable to ransomware attacks.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Domo
OCTOBER 1, 2020
When it comes to describing the modern organization, Donald Farmer likes to start by talking about his kitten. “There’s a strong curiosity there,” the data and analytics expert said during the fourth episode of CURIOSITY , a Domo-sponsored video series that explores why now is the time to “do” data differently. “A kitten’s nature is to explore, to climb trees, to burrow through tunnels.
Moz
SEPTEMBER 28, 2020
Posted by MiriamEllis ? ?. Image credit: DoSchu. “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home.
Elegant BI
OCTOBER 1, 2020
The average business user does not have a full grasp of Advanced Data Discovery or Data Preparation methods, and most organizations would not want business users to waste precious time trying to navigate the complexities of a manual data preparation process. If a business provides a solid foundation for self-serve business intelligence with augmented data preparation features, business users can quickly and easily prepare data for analysis and get the results they need to move forward and m
Smart Data Collective
SEPTEMBER 27, 2020
Artificial intelligence has created a number of amazing opportunities for the financial sector. The benefits of AI are endless. Financial institutions are using AI to enhance decision-making, improve customer service, project customer needs and much more. We have talked about the benefits of using big data and AI to improve cybersecurity. But there are other processes that could be equally important for financial institutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Domo
SEPTEMBER 30, 2020
In an age when it’s imperative to work smarter not harder, it helps to have tools that enable us to be more efficient. That’s the inspiration behind Beast Mode Manager , a new tool designed to make life easier for anyone who uses Beast Modes in Domo. A Beast Mode helps you create calculated fields based on other fields that already exist in your Domo DataSets, and gives you the ability to view calculated fields across all your DataSets, all in one place—something no other tool has the power to d
Moz
SEPTEMBER 29, 2020
Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore.
BI Insight
SEPTEMBER 30, 2020
It’s been a while that I am working with OData data source in Power BI. One challenge that I almost always do not have a good understanding of the underlying data model. It can be really hard and time consuming if there is no one in the business that understands the underlying data model. I … Continue reading Quick Tips: OData Feed Analyser Custom Function in Power Query.
Smart Data Collective
OCTOBER 1, 2020
We have talked about some of the biggest ways that big data has influenced the field of marketing. One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. Facebook has been one of the pioneers in big data technology for years. However, many brands haven’t figured out how to use the site’s data to their own advantage.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Thinknum
SEPTEMBER 30, 2020
Product Updates Alternative Data in the United Kingdom: Insights and Use Cases As economic activity comes online, the most innovative investors leverage data trails left on the web for alpha-generating insights. Download our latest deck, “ Alternative Data in the United Kingdom: Insights and Use Cases ”, to see how our data on job listings, foot traffic, social media followers, and more, power investment decision across UK companies.
Contify
SEPTEMBER 30, 2020
Make the most of Contify’s Competitive Intelligence Solution — the latest features and enhancements. On the 16th of this month, we hosted a webinar in collaboration with our partner Fletcher/CSI, “Respond Faster to Market and Competitive Disruptions by Integrating Primary + Secondary Research T hrough AI-Enabled Solutions ” and we’re happy to share that it was a resounding success!
BI Insight
SEPTEMBER 30, 2020
It’s been a while that I am working with OData data source in Power BI. One challenge that I almost always do not have a good understanding of the underlying data model. It can be really hard and time consuming if there is no one in the business that understands the underlying data model. I … Continue reading Quick Tips: OData Feed Analyser Custom Function in Power Query.
Smart Data Collective
OCTOBER 2, 2020
Data mining has led to a number of important applications. One of the biggest ways that brands use data mining is with web scraping. Towards Data Science has talked about the role of using data mining tools with web scraping. Unfortunately, the power of Hadoop and other modern data mining technology is eclipsed by limits that Google and other brands place on data queries made from the same IP.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
SEPTEMBER 29, 2020
The concept of databases existed long before the term “big data” was coined. Every website relies heavily on databases to run efficiently. Unfortunately, big data has created some new challenges, although it has opened many doors in other ways. As database sizes grow, websites can have a harder time accessing the data that they need. As a result, website managers have been responding to the growing changes wrought by big data by finding more eloquent database solutions.
Contify
SEPTEMBER 28, 2020
Contify’s competitive intelligence platform strengthens decision-making in the new normal post-COVID-19. Contify, the AI-enabled market and competitive intelligence solutions provider, has announced that it has deployed its accounts intelligence solution for a Fortune global 500 company, to track the COVID-19 impact on its key accounts across industries.
Contify
SEPTEMBER 29, 2020
The post Here’s What’s New With Contify’s Market Intelligence Platform · September 2020 appeared first on Contify Market and Competitive Intelligence Platform - Blog.
Smart Data Collective
SEPTEMBER 27, 2020
The blockchain technology has been around for a while now and the success of the popular cryptocurrency Bitcoin really put this technology on the map. However, digital currencies are not the only area in which blockchain is being used and as time goes by more and more companies and governments around the world are adopting the technology in various capacities.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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