Sat.May 14, 2022 - Fri.May 20, 2022

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[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

Cipher

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace. In practice, it’s impossible to effectively source, process, and analyze this data to produce meaningful insights without software.

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To Create a Competitive Culture, You Need Role Models and Software

Crayon

To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What does that mean? It means getting everyone in your organization to think more broadly and more strategically, routinely asking—what other options do our customers have? Obsession is not the goal; knowledge is the goal.

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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies.

Profiling 353
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Best Practices for Using Stock Images

mention

All blogs, social media profiles , and websites use visuals to bring out the best in their content. A majority of content creators use stock images if they can’t hire a photographer, but if you’ve never used them before, you may not know how to navigate the legality of their use. . Legality is one thing. Choosing the best quality photos for your brand is another.

Algorithm 312
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Data Demystified: How ZoomInfo Data Cubes Lay the Foundation for Enterprise Growth

Zoominfo

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.

Profiling 130

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8 Data-Driven Strategies to Improve Customer Engagement

Smart Data Collective

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. Werner H Kunz of the University of Massachusetts Boston and some of his colleagues addressed this in their paper Customer Engagement in a Big Data World.

Advantage 345
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Sales Pipeline Vs. Sales Funnel: What is the difference?

mention

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. But if you’ve never come across the two concepts before, you may well be wondering what the differences are; after all, both concepts sound pretty similar. While there are similarities between the two, there are also some subtle but key differences, and in this article, we’ll define both terms, take a deeper look at both of them and dive into the differences between th

Sales 162
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What is Revenue Operations and How Does it Fit in Modern Business?

Zoominfo

The field of revenue operations has become critical for today’s insight-driven sales and marketing teams, responsible for everything from technology strategy and data quality to project management and KPIs. But that doesn’t mean the keys to a successful RevOps team are widely known or uniformly used. To ensure that RevOps is actually breaking down barriers — and not adding more bureaucratic bloat — leaders should focus on the four key functions of a RevOps team, the common challenges

Business 130
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I’m Posting On The Power Query Blog Too!

Chris Webb BI

In the future you’re going see me writing blog posts on the official Power Query blog as well as here on my own personal blog, and indeed the first of these posts went live a few hours ago. It’s on a new M function called Table.StopFolding which, as the name suggests, stops query folding taking place: [link]. I’m doing this a) because I was asked very nicely by the Power Query team if I could help out, and b) because it doesn’t make sense for announcements about new Power

IT 100
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Big Data Creates Many Great Opportunities With Sales Automation

Smart Data Collective

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. Companies spent $2.8 billion on marketing analytics in 2020 alone. That figure is growing substantially each year. There are many ways that big data is helping companies improve sales. One of the biggest benefits is that it can help automate many aspects of the sales process.

Sales 338
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Zen and the Art of Data Maintenance: All Data is Suffering (Part 1)

TDAN BI

Our reactions to the data we receive can cause a great deal of suffering. For example, there was a hospital with an outstanding reputation for being trusted at a deep level by many families. They used data to alert people about various medical actions that they recommended. One such alert was that when a person […].

Hospitals 119
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Data Demystified: How ZoomInfo Data Bricks Lay the Foundation for Enterprise Growth

Zoominfo

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.

Profiling 130
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Identifying Top TikTok Brands, Influencers & Hashtags

Netbasequid

Social trends are everything online and keeping up with them is a job in itself.Every platform on the social web is home to trends in one form or another, but one site – TikTok – has become a super popular hub for brands and influencers, as it is where many of today’s trends are born. And we’re going to help you discover them! Every few weeks we make significant updates to our platform, with features that advance your consumer and market intelligence understanding.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Steps Companies Should Take to Come Up Data Management Processes

Smart Data Collective

Data is becoming more important to modern organizations than ever before. However, many companies are still struggling to use it effectively. One poll found that 74% of companies feel they are still struggling to use data effectively. One of the problems is that they don’t manage their data well. How Companies Can Manage their Data Better. The process of managing data can be quite daunting and complicated.

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Talking TrustRadius awards with Domo’s VP of customer success

Domo

Few things are as helpful to a business as customer reviews. After all, if you know what your customers think about you or your product, you can more easily move in a direction that meets your target market’s wants and needs. Domo has a pretty good idea as to what its customers think about its platform thanks—in part, at least—to TrustRadius , an organization that compiles reviews of software solutions so that business leaders can make more informed technology purchasing decisions.

Win 98
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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools.

Gaming 130
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Creating Patient-centric Solutions to Healthcare Challenges

Netbasequid

Healthcare Providers are recognizing the need to boost patient-centricity and are increasingly turning to digital and social media to create these offerings. And we’re going to show you why this is so essential, along with tips to help inspire your own patient-centric efforts! Online consumers in general, and ‘patients’ as consumers, specifically, are a fickle lot.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Can AI Help Create an Ideal Employee Compensation Package?

Smart Data Collective

As businesses strive to remain competitive in today’s economy, the question of how to best compensate employees becomes more important. Many companies are turning to artificial intelligence (AI) to help them create an ideal employee compensation package. . AI can analyze data from a variety of sources to help businesses determine which benefits and salary levels will be most appealing to potential employees.

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How DDX Bricks pave the way to a better data experience

Domo

The next generation of data-driven businesses will be using customized, flexible data apps layered on top of their data to deliver unique insights that spur action. In fact, some of today’s smartest and most sophisticated companies already are. The good news for organizations that still struggle to truly capitalize on their data is that, with full-service, end-to-end BI solutions such as Domo, it’s easier than ever to get in on the modern data experience.

Capital 95
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Job Title Inflation: What’s in a Name?

Zoominfo

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. It’s pretty easy to imagine how it happens. Maybe a company trying to retain talent offers a bigger title — but not all the responsibilities and pay that should follow. Or maybe a job hunter, frustrated by some uncredited work, finds an inventive way to describe their last role.

Startups 100
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What is Earned Media Value & How is It Calculated?

Netbasequid

Being outside their direct control, earned media is of special interest to marketers. But it’s tricky. The impact of earned media efforts – that earned media value, can be difficult to evaluate. Let’s pull back the curtain and help your brand calculate this important metric. There are the two challenges associated with earned media: First, what is the source of the earned media, and second – what is the value?

IT 98
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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7 Ways Online Businesses Can Stop Data Breaches Through Social Media

Smart Data Collective

Data breaches are becoming more common than ever. The Thales Data Threat Report found that 45% of companies suffered a data breach in the past year. Online businesses are among the most likely victims of data breaches. They are more easily exposed to hackers, which means they have to do more to protect sensitive data. One of the ways hackers target online businesses is through social media.

Business 286
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Rethink the Way You Sell: Jeff Bajorek, Advisor and Coach to B2B Sales Leaders

Owler

Any time you ask someone to do something, you're making a sales call. Anytime they do it for you. You've made a sale - that makes them your customer. Jeff Bajorek, Bajorek’s approach to selling is pretty simple but profound. He says you're making a sales call anytime you ask someone to do something. When they do it, you've made a sale. “Think about the people you interact with every day.

Sales 72
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Tie Natural Language Search into your SEO

SpyFu

Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The limitations of search engines once made using natural language search difficult. Complex syntax might make it more challenging for your search to return accurate results.

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Social Intelligence in Marketing

Netbasequid

Social intelligence plays a critical role in how successful a brand can be when connecting with its desired audience. And that’s because it pulls intel from the social web that reveals relevant and timely details about your consumer, which can then be used in a multitude of ways to reach out and form authentic, long-term relationships. How can you put social intelligence to work for your brand?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr