Sat.Jul 28, 2018 - Fri.Aug 03, 2018

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5 SEO Lessons for the Modern Content Creator

Zoominfo

We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). 61% of marketers say thei

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Start me up: Opportunity charging or fast charging?

DC Velocity

Both methods are designed to get DC equipment up and running faster—and keep it running longer—than with conventional charging. So which is best for your operation?

IT 61
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Business Intelligence for Travel: Enable Success!

Elegant BI

Analytics for Travel Businesses Can Provide a Competitive Advantage! The travel industry is very competitive! As the market and customer needs change, every business competing in the travel industry faces price wars, competitive promotional campaigns, travel safety and security issues, round the clock service availability and other complicated factors that affect business success.

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Capitalize User Reviews With These 5 Key Insights

Digimind

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service prior to committing to a purchase. Research has found that 85% of consumers trust online reviews as much as personal recommendations. In fact, 68% of consumers will form an opinion about […]. The post Capitalize User Reviews With These 5 Key Insights appeared first on Digimind Blog.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Reasons Your Sales Prospects Say No [Infographic]

Zoominfo

No. Nope. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration. If you want to improve your sales performance, you must first understand why your prospect said no in the first place.

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More Trending

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Can Plug n’ Play Predictive Analytics Be Used in Hospitals?

Elegant BI

How Can Predictive Analysis Tools Help My Hospital or Healthcare Organization? Hospitals and healthcare systems are turning to predictive analytics tools to plan and forecast and understand what, when and how to support patients. Some hospitals use predictive analysis software to gather data and analysis the incidence of readmissions for patients presenting with critical health issues.

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Micro vs Macro Influencers: Who’s Right for Your Campaign?

Digimind

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales conversion. The most widely used social media platforms for influencer brand collaborations is Instagram, followed by blogs, YouTube, Facebook, and Pinterest.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.

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UPS adds another electric vehicle vendor to testing program

DC Velocity

Thor Trucks delivers package car for Los Angeles routes as partners seek solutions to constraints of adopting electric vehicles.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Tying 5 key marketing metrics to business outcomes

Domo

As a marketer, you see a number of different KPIs on a daily basis. You’ve got your advertising figures, web traffic numbers, social media engagements, CTRs and open rates. But are you able to take a step back to look at all these insights and make an informed decision on what you could do next to improve your customers’ journey? Do you know how to holistically assess if your marketing efforts are being steered in the right direction?

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How Should Your Company Be Monitoring Regulatory Changes?

Digimind

What does your company do to stay ahead of new and changing regulations? Is it consistently finding new methods and sources of monitoring? Every organisation should be able to answer these questions to ensure they keep up with today’s legislative landscape. In the wake of GDPR, it’s the perfect time to reevaluate the ways you […]. The post How Should Your Company Be Monitoring Regulatory Changes?

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The Mobile App Marketer’s Guide to Data Enrichment

Zoominfo

In today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years ( source ). This unparalleled access to data is typically seen as great news for marketers and businesses.

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JDA partners with Microsoft for cloud services platform

DC Velocity

Cloud-based applications support automated forecasts and decisions in "autonomous supply chain" products, JDA says.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Translating marketing metrics into financial ones (that your boss actually cares about)

Domo

In the growing digital landscape, technological advances have proliferated the number of methods that marketers can use to reach their audience, from interest targeting to influencer marketing to interactive campaigns. These new opportunities make it an exciting, but extremely busy, time to be a marketer. But with every new channel utilised comes the corresponding uptick in workload.

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How Should Your Company Be Monitoring Regulatory Changes?

Digimind

What does your company do to stay ahead of new and changing regulations? Is it consistently finding new methods and sources of monitoring? Every organisation should be able to answer these questions to ensure they keep up with today's legislative landscape. In the wake of GDPR, it's the perfect time to reevaluate the ways you monitor regulatory changes.

IT 40
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August 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites. Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more.

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Millennials: No difference in trust, value between parcel delivery firms

DC Velocity

Survey of age group finds that trusting a provider not to lose a package is key factor in carrier selection.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Are we still drowning in data but starving for insights?

Domo

Back in 2013, Gary Corkin, founder of Analytics-Based Performance Management LLC, famously said that companies were drowning in data, but starving for insights. Today, the problem is still very much alive and kicking, especially for marketers. If anything, it might be getting worse. There has been an explosion of measurable data, but marketing departments are struggling to gain true insights.

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Better Buys’ Office Equipment Editor’s Choice Award – 3Q 2018

Better Buys

Better Buys has announced its 3Q 2018 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.

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Analytics for Retail Can Help You Achieve Your Goals!

Elegant BI

Why Does My Retail Business Need Self-Serve Business Intelligence? Today’s retail market is more diverse and complex than ever before. Brick and mortar stores compete for revenue against global and online retailers. Perhaps the greatest challenge is to sustain profit margins in a market where profit margins are traditionally small and shrinking rapidly.

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FedEx to hike delivery surcharges on some larger, heavier shipments

DC Velocity

`Additional handling' charge to jump on packages weighing more than 70 pounds; company will not apply peak surcharges except on certain shipments.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Wise Systems launches customer portal for delivery firms

DC Velocity

Addition to routing software package gives status updates on home deliveries for parcel delivery, retail, less than truckload (LTL) sectors, firm says.

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Sealed Air acquires packing supplies vendor to expand services in e-commerce fulfillment

DC Velocity

Buying AFP will support growth in packaging designs for electronics and transportation markets, firm says.

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Try (just a little bit harder)

DC Velocity

No one won our contest for May, but we hope readers will keep on truckin' and find June's answer—due by Aug. 2.

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Fetch Package lands $3 million funding for urban parcel delivery network

DC Velocity

Crowded sector attracting increasing corporate investment and solutions from Bell and Howell, Amazon.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr