This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Big data has become a very important part of modern business. Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing , in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026. One of the most important big data applications in marketing is with SEO.
Whatever misgivings people had about video content integrations in our daily lives before the pandemic, we can safely say they are long gone now. As many of us were compelled to find out, video content can help simplify and improve our lives in many ways. Not just as a welcome source of entertainment and distraction, but also a powerful tool to facilitate our work, learning, and even the way we communicate and relate to one another.
The December 2021 Power BI Desktop update introduced a long-awaited upgrade to the partitioning and Incremental Refresh feature set. The update introduces Hybrid Tables, a new Premium feature that combines the advantages of in-memory Import Mode storage with real-time DirectQuery data access; this is a big step forward for large model management and real-time analytic reporting.
2021 has been a crazy year in the world of Retail pricing. As we write this, our inflation tracker is showing Year-Over-Year price increases of nearly 10%, promotion frequency declines of over 5% and promotion depth of discount reductions well over 10%. Despite the turbulent environment, 2021 was a year of unprecedented growth for Engage3. We are incredibly proud of how our team grew, adapted, and supported our partners to track and optimize their Price Image.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Big data is playing a massive role in countless industries. It is changing the landscape of commerce as we know it. As we pointed out in the past, it is the key to business growth. We recently interviewed many entrepreneurs to understand their big data priorities. One of the most significant benefits is with office productivity. Many offices are using big data to lift productivity.
Table of Contents: 50% of marketers globally have turned to Social Listening Social Listening is a necessity for business in 2022. 50% of marketers globally have turned to Social Listening. Mention is celebrating its 10 year anniversary this year. It may seem like nearly a century in software years. But we promise to continue to innovate to deliver a solution that meets the needs of your ever-changing industry.
Table of Contents: 50% of marketers globally have turned to Social Listening Social Listening is a necessity for business in 2022. 50% of marketers globally have turned to Social Listening. Mention is celebrating its 10 year anniversary this year. It may seem like nearly a century in software years. But we promise to continue to innovate to deliver a solution that meets the needs of your ever-changing industry.
PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to bounce, costing you two missed opportunities: You’ve lost the chance to convert a potential customer. You’ve squandered PPC ad money that could’ve been used to bring in more leads.
Scenario You’ve scheduled a demo and want to make sure that people show up for it. Send out a qualification survey ahead of the demo meeting. You’ll see a huge increase in show rate for those who take it and know more about them before you meet. If someone spends time filling out the survey, they’re both interested in the product and invested in the process.
If 2021 was the year graph technology went mainstream, 2022 will be the year it becomes an enterprise “must-have.” Graph companies have attracted hundreds of millions of dollars in funding this year, as more organizations scale up (and out) with graph. In addition to the usual graph use cases – which include fraud detection, anti-money […]. The post Graph: A Must-Have Enterprise Technology in 2022 appeared first on DATAVERSITY.
In a world of constantly shifting consumer opinions, it’s critical for your brand to stay abreast of how you look in the customer’s eye. Fortunately, social listening makes this relatively easy to do. Keeping tabs on your brand reputation illuminates your strengths according to your audience as well as the common frustrations they have. Here, we’ll talk about how a brand sentiment analysis can inform the areas you need to work on to safeguard your brand identity.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Another tumultuous year is drawing to a close - congratulations, we made it! Looking back on the year's events, I’m irresistibly reminded of Billy Joel’s “We didn’t start the fire”, which if you’re interested, has recently undergone an update. What happened in the library world in 2021? Innovation, digital transformations, AI projects, and making the most from existing technology were hot topics.
Scenario Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.
In the digital economy, business continuity is inextricably bound to technology. From retail and travel to finance and the public sector, services being moved online and employees working remotely means businesses are more reliant on their digital infrastructure than ever before. While organizations can take steps to protect their digital services from incidents caused by user error, […].
What do your customers want, and what leads them to make the choices they do? In the age of social media, there’s no use operating your business on guesswork, hunches, or intuition when it comes to understanding your audience. Consumers leave clues to their behavior all over the internet, and savvy brands are sniffing it out and putting those consumer insights to work.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
They say the only constant in the universe is change, and that’s especially true when it comes to the world of SEO. Search Engine Optimization is ever-evolving to match pace with what the biggest search engine out there, Google , is changing about how inquiring minds find what they’re looking for. To keep up to speed and ensure continued SEO success, you’ll need to have a solid strategy in place from the get-go, plus the flexibility to make adjustments over time.
Scenario To increase your chances of closing, engage with prospects on social media before an upcoming pitch. Know what’s going on in their space, “like” and comment on posts, look for topics to talk about in your meeting, and even add a little flattery. For example, “I saw you launched a new blog site. You’re crushing it.
Air-gapped backup is becoming increasingly popular in the backup and disaster recovery (DR) industry. Most backup and DR vendors are already offering it as an integrated feature or in the process of including it in their solution(s). The biggest driver for air-gapping is the increasing number of cyber threats such as ransomware. Ransomware attacks have […].
Have you ever rummaged through your junk drawer looking for a paperclip? That’s what it feels like when you’re searching for consumer insights from siloed or disparate data sources. These days, brands have data flowing from a variety of drawers, desks and online properties, and without the right tools to manage it all, they tend to lose it, ignore it or miss the important bits.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
This is my last blog post in 2021. I wish you all a wonderful break and a happy new year. In the first post of my Power BI 101 series, we learnt that Power BI is a data platform containing various tools and services. We also explained the currently available subscriptions within the Power BI … Continue reading Power BI 101, Report Authoring Tools.
Scenario If a prospect’s out-of-office reply comes back from a drip campaign you’re running, respond with a welcome back message. Don’t miss an opportunity to build rapport in the sales process. Using automation, drop any out-of-office leads into a separate sequence before resuming your drip campaign. The new sequence schedules a short, cheery welcome back email two days after the lead returns to the office.
On December 8, Amazon Web Services (AWS) suffered a historic, hours-long outage that wreaked havoc across the U.S. Popular websites and heavily used services were knocked offline, angering consumers and underscoring the chaos that occurs when so much economic activity is reliant on technology from a single vendor. This outage hurt the revenues and reputations […].
There’s a mountain of data out there for brands to sift through in hopes of gaining insights into their industry and consumer base. But without the right text analytics tools, you’ll likely miss critical intel. Text analysis helps break down this data for you, and we’re about to share how it does this. We’ll cover these main points: What text analysis is.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
With the arrival of the holidays, shoppers were looking to physically go inside stores again due to global supply chain issues delaying eCommerce deliveries and making them unpredictable. As the first major “post-lockdown” sale season since the beginning of the pandemic, all eyes were on retailers for Black Friday 2021 , and the results are in. The data shows that despite the global supply chain crisis, retailers have once again picked up the spending on Black Friday ads to get customers shoppin
Scenario Unicorns aren’t always hard to find. Business development and media groups regularly put out lists of fast-growing companies based on region, industry, sector, technology, and other factors. For example, the Deloitte Technology Fast 500, Inc. 5000, and the Boston Business Journal Fast 50. Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting.
Companies have been racing to mature their technologies and pursue digital transformations in the last few years, as a way to gain or maintain competitive advantage and resilience. This has led to an emerging area of focus: cyber asset management. Organizations are now taking inventory of their IT infrastructure and prioritizing more agile cyber asset […].
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. LDAP/AD : AD Integration in Smarten. Geomaps: Workflow to create Default geomap. Forum Topics. Email Settings : Can I use two factor SMTP account for outgoing emails from Smarten server?
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content