Smart Data Collective

DECEMBER 29, 2021

Big data has become a very important part of modern business. Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing , in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026. One of the most important big data applications in marketing is with SEO.

Data Mining 338

Data Mining Marketing Restaurants Marketing 338

mention

DECEMBER 29, 2021

Whatever misgivings people had about video content integrations in our daily lives before the pandemic, we can safely say they are long gone now. As many of us were compelled to find out, video content can help simplify and improve our lives in many ways. Not just as a welcome source of entertainment and distraction, but also a powerful tool to facilitate our work, learning, and even the way we communicate and relate to one another.

Entertainment 278

Entertainment Education Learning Gaming 278

Paul Turnley

DECEMBER 27, 2021

The December 2021 Power BI Desktop update introduced a long-awaited upgrade to the partitioning and Incremental Refresh feature set. The update introduces Hybrid Tables, a new Premium feature that combines the advantages of in-memory Import Mode storage with real-time DirectQuery data access; this is a big step forward for large model management and real-time analytic reporting.

Advantage 138

Advantage Advantage Management 138

Zoominfo

DECEMBER 28, 2021

Scenario You’ve scheduled a demo and want to make sure that people show up for it. Send out a qualification survey ahead of the demo meeting. You’ll see a huge increase in show rate for those who take it and know more about them before you meet. If someone spends time filling out the survey, they’re both interested in the product and invested in the process.

IT 100

IT Sales 100

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Smart Data Collective

DECEMBER 28, 2021

Big data is playing a massive role in countless industries. It is changing the landscape of commerce as we know it. As we pointed out in the past, it is the key to business growth. We recently interviewed many entrepreneurs to understand their big data priorities. One of the most significant benefits is with office productivity. Many offices are using big data to lift productivity.

Restaurants 304

Restaurants Data Analysis Commerce Analysis 304

Engage3

DECEMBER 30, 2021

2021 has been a crazy year in the world of Retail pricing. As we write this, our inflation tracker is showing Year-Over-Year price increases of nearly 10%, promotion frequency declines of over 5% and promotion depth of discount reductions well over 10%. Despite the turbulent environment, 2021 was a year of unprecedented growth for Engage3. We are incredibly proud of how our team grew, adapted, and supported our partners to track and optimize their Price Image.

Retail 105

Retail Commerce Capital Win 105

Zoominfo

DECEMBER 28, 2021

Scenario Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.

Marketing 100

Marketing Marketing 100

SpyFu

DECEMBER 28, 2021

PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to bounce, costing you two missed opportunities: You’ve lost the chance to convert a potential customer. You’ve squandered PPC ad money that could’ve been used to bring in more leads.

Briefing 105

Briefing Advantage Advantage Learning 105

Dataversity

DECEMBER 30, 2021

If 2021 was the year graph technology went mainstream, 2022 will be the year it becomes an enterprise “must-have.” Graph companies have attracted hundreds of millions of dollars in funding this year, as more organizations scale up (and out) with graph. In addition to the usual graph use cases – which include fraud detection, anti-money […]. The post Graph: A Must-Have Enterprise Technology in 2022 appeared first on DATAVERSITY.

Technology 98

Technology Technology Learning IT 98

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Competitive

Netbasequid

DECEMBER 30, 2021

In a world of constantly shifting consumer opinions, it’s critical for your brand to stay abreast of how you look in the customer’s eye. Fortunately, social listening makes this relatively easy to do. Keeping tabs on your brand reputation illuminates your strengths according to your audience as well as the common frustrations they have. Here, we’ll talk about how a brand sentiment analysis can inform the areas you need to work on to safeguard your brand identity.

Analysis 98

Analysis Capital Win Intelligence 98

Zoominfo

DECEMBER 27, 2021

Scenario To increase your chances of closing, engage with prospects on social media before an upcoming pitch. Know what’s going on in their space, “like” and comment on posts, look for topics to talk about in your meeting, and even add a little flattery. For example, “I saw you launched a new blog site. You’re crushing it.

Learning 100

Learning IT Sales 100

Vable

DECEMBER 29, 2021

Another tumultuous year is drawing to a close - congratulations, we made it! Looking back on the year's events, I’m irresistibly reminded of Billy Joel’s “We didn’t start the fire”, which if you’re interested, has recently undergone an update. What happened in the library world in 2021? Innovation, digital transformations, AI projects, and making the most from existing technology were hot topics.

Innovation 97

Innovation Technology Technology IT 97

Dataversity

DECEMBER 30, 2021

In the digital economy, business continuity is inextricably bound to technology. From retail and travel to finance and the public sector, services being moved online and employees working remotely means businesses are more reliant on their digital infrastructure than ever before. While organizations can take steps to protect their digital services from incidents caused by user error, […].

Travel 98

Travel Finance Retail Technology 98

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IT

Netbasequid

DECEMBER 28, 2021

What do your customers want, and what leads them to make the choices they do? In the age of social media, there’s no use operating your business on guesswork, hunches, or intuition when it comes to understanding your audience. Consumers leave clues to their behavior all over the internet, and savvy brands are sniffing it out and putting those consumer insights to work.

IT 98

IT Travel Analysis Competitive Intelligence 98

Zoominfo

DECEMBER 27, 2021

Scenario If a prospect’s out-of-office reply comes back from a drip campaign you’re running, respond with a welcome back message. Don’t miss an opportunity to build rapport in the sales process. Using automation, drop any out-of-office leads into a separate sequence before resuming your drip campaign. The new sequence schedules a short, cheery welcome back email two days after the lead returns to the office.

Sales 100

Sales Business 100

BI Insight

DECEMBER 28, 2021

This is my last blog post in 2021. I wish you all a wonderful break and a happy new year. In the first post of my Power BI 101 series, we learnt that Power BI is a data platform containing various tools and services. We also explained the currently available subscriptions within the Power BI … Continue reading Power BI 101, Report Authoring Tools.

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Dataversity

DECEMBER 28, 2021

Air-gapped backup is becoming increasingly popular in the backup and disaster recovery (DR) industry. Most backup and DR vendors are already offering it as an integrated feature or in the process of including it in their solution(s). The biggest driver for air-gapping is the increasing number of cyber threats such as ransomware. Ransomware attacks have […].

IT 98

IT Security Security Education 98

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Competitive

Netbasequid

DECEMBER 27, 2021

Have you ever rummaged through your junk drawer looking for a paperclip? That’s what it feels like when you’re searching for consumer insights from siloed or disparate data sources. These days, brands have data flowing from a variety of drawers, desks and online properties, and without the right tools to manage it all, they tend to lose it, ignore it or miss the important bits.

Analysis 98

Analysis Market Intelligence Globalization Intelligence 98

Zoominfo

DECEMBER 27, 2021

Scenario Unicorns aren’t always hard to find. Business development and media groups regularly put out lists of fast-growing companies based on region, industry, sector, technology, and other factors. For example, the Deloitte Technology Fast 500, Inc. 5000, and the Boston Business Journal Fast 50. Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting.

Profiling 100

Profiling Research Technology Technology 100

Weidert Group

DECEMBER 29, 2021

They say the only constant in the universe is change, and that’s especially true when it comes to the world of SEO. Search Engine Optimization is ever-evolving to match pace with what the biggest search engine out there, Google , is changing about how inquiring minds find what they’re looking for. To keep up to speed and ensure continued SEO success, you’ll need to have a solid strategy in place from the get-go, plus the flexibility to make adjustments over time.

IT 70

IT 70

Dataversity

DECEMBER 29, 2021

On December 8, Amazon Web Services (AWS) suffered a historic, hours-long outage that wreaked havoc across the U.S. Popular websites and heavily used services were knocked offline, angering consumers and underscoring the chaos that occurs when so much economic activity is reliant on technology from a single vendor. This outage hurt the revenues and reputations […].

Technology 98

Technology Technology Learning Education 98

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Netbasequid

DECEMBER 29, 2021

There’s a mountain of data out there for brands to sift through in hopes of gaining insights into their industry and consumer base. But without the right text analytics tools, you’ll likely miss critical intel. Text analysis helps break down this data for you, and we’re about to share how it does this. We’ll cover these main points: What text analysis is.

Analysis 96

Analysis Restaurants Globalization Competitive Intelligence 96

Pathmatics

DECEMBER 30, 2021

With the arrival of the holidays, shoppers were looking to physically go inside stores again due to global supply chain issues delaying eCommerce deliveries and making them unpredictable. As the first major “post-lockdown” sale season since the beginning of the pandemic, all eyes were on retailers for Black Friday 2021 , and the results are in. The data shows that despite the global supply chain crisis, retailers have once again picked up the spending on Black Friday ads to get customers shoppin

Retail 52

Retail Globalization Sales 52

BI Insight

DECEMBER 28, 2021

This is my last blog post in 2021. I wish you all a wonderful break and a happy new year. In the first post of my Power BI 101 series, we learnt that Power BI is a data platform containing various tools and services. We also explained the currently available subscriptions within the Power BI … Continue reading Power BI 101, Report Authoring Tools.

52

52

Dataversity

DECEMBER 27, 2021

Companies have been racing to mature their technologies and pursue digital transformations in the last few years, as a way to gain or maintain competitive advantage and resilience. This has led to an emerging area of focus: cyber asset management. Organizations are now taking inventory of their IT infrastructure and prioritizing more agile cyber asset […].

Management 98

Management Advantage Advantage Competitive 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive