Crayon

AUGUST 27, 2021

As your market saturates, connecting with your target audience becomes increasingly difficult. With each new competitor that pops up, you have to work that much harder to say something unique—something that differentiates your company's product from its alternatives. This is true no matter what promotional channel you're using. Whether you're writing an email, revising your website copy, or creating a customer case study, ask yourself: "In the eyes of a prospect, is this unique, memorable, and c

Learning 617

Learning Marketing Marketing IT 617

Cipher

AUGUST 23, 2021

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners. But while it’s true there are many different types of research, all market research can be characterized as one of two categories: primary market research or secondary market research.

Market Research 494

Market Research Marketing Research Research Marketing 494

Smart Data Collective

AUGUST 22, 2021

There are a lot of great things about living in an era governed by big data. Big data creates a lot of new opportunities in business and our personal lives. However, there are also downsides to the sudden influx of data in the 21st Century. One major concern is that big data has made identity theft risks more significant. Addressing the Risk of Identity Theft in a World Increasingly Dependent on Big Data.

Security 345

Security Security Algorithm Information 345

mention

AUGUST 25, 2021

Community management is one of the hottest topics in the marketing industry. However, businesses, mainly medium and large ones, struggle to scale and automate day to day activities and, most importantly, maintaining community growth. Social media community management is about interacting with your customers in a way that fosters loyalty and advocacy.

Management 264

Management Marketing Marketing Business 264

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Crayon

AUGUST 23, 2021

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.

Education 617

Education Brainstorming Analysis Marketing 617

Smart Data Collective

AUGUST 22, 2021

Data privacy is a growing concern for people all over the world. Many people have become cynical about data privacy. Sixty-two percent of people told Pew Research that they don’t think it is possible to go through life without companies collecting their personal data and 63% said the same about the government collecting their data. However, most people still express their desire to prevent them from doing so.

Banking 337

Banking Information Research IT 337

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment.

Sales 130

Sales Market Segmentation Business Benchmarking 130

Netbasequid

AUGUST 27, 2021

The White Lotus is rapidly capturing the attention of online audiences and could be poised to be 2021’s Tiger King. Why is this series winning so many viewers and such extensive online buzz – and what can brands learn from it? Let’s explore. Consumers feel strongly about characters in books and shows – that’s nothing new. But the level of passion consumers feel about specific characters is what separates wildly successful series from the moderate fan following most experience.

Win 105

Win Learning Information Management 105

Weidert Group

AUGUST 23, 2021

The advantages of local suppliers have always appealed to manufacturers that care about their communities , their sustainability , and their role in building networks that support small and local businesses. Pandemic-induced bottlenecks and other disruptions revealed global supply chain vulnerabilities that point to the potential benefits of a local sourcing strategy.

Advantage 105

Advantage Advantage Globalization Security 105

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Competitive

Smart Data Collective

AUGUST 25, 2021

Artificial intelligence is one of the fastest-growing technologies. It grew 270% in just four years since more companies started noticing its benefits and adopted this technology. eCommerce businesses are no exception. Over 50 percent of them use AI for various purposes, like creating personalized services and automation. This article will share the basic concept of AI, including its definition, types, and current trends.

Intelligence 341

Intelligence Intelligence Education Technology 341

Zoominfo

AUGUST 24, 2021

You’re scrolling through a website, and bam — there it is. That little chat pop-up in the corner that’s calling your name (literally). This piece of AI technology is revolutionizing the buyer journey today. Is it time to add chatbots (or live chat) to your demand engine? Chances are you’ve probably encountered your fair share of chatbots as a buyer.

IT 130

IT Gaming Sales Marketing 130

Netbasequid

AUGUST 26, 2021

Pretty much any data point can be used as a benchmarking metric. The key is to ensure that you measure your metrics against numbers that tell the same story. Social listening metrics are more straightforward here, whereas financial metrics may rely on ratios to tell similar stories between brands. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance.

Benchmarking 105

Benchmarking Analysis Data Mining Sports 105

Dataversity

AUGUST 27, 2021

Click to learn more about co-author Maarit Widmann. Click to learn more about co-author Daniele Tonini. Click to learn more about co-author Corey Weisinger. Time Series Forecasting is often neglected says Professor Daniele Tonini: “Considering the plethora of articles, applications, web tutorials and challenges on the data science subject that we’re seeing in the last […].

Analysis 98

Analysis Learning Education Information 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

AUGUST 22, 2021

Cryptocurrencies are undoubtedly the rave of the moment. There are stories all over the internet about how crypto made someone a millionaire overnight. However, the crypto market experienced a significant downtrend recently with prices plummeting as low as 30% from peak prices in a matter of days. This has raised questions about the future of cryptocurrency investments.

Predictive Analytics 335

Predictive Analytics Security Security Globalization 335

Zoominfo

AUGUST 26, 2021

Scenario If you’re a technology vendor, one way to identify good-fit target prospects is to understand which accounts are buying from your competitors. You can use the insight about their purchases as a way to angle your pitch and convey the unique value that your product offers — and what the competition is lacking. Instead of viewing the prospect as a lost cause, use their buying patterns as an indication that they are worth pursuing over the long run.

Technology 100

Technology Technology Competitive Sales 100

Netbasequid

AUGUST 23, 2021

Contrary to a one-off competitive social listening analysis, establishing benchmarks around competitive performance and tracking them over time is how you monitor competitors online. With today’s social listening tools, there’s no reason for your brand not to have a better grip on competitive movement within your industry. With each passing day, brands are becoming increasingly savvy with their competitive intelligence.

Benchmarking 105

Benchmarking Competitive Intelligence Competitive Analysis 105

Dataversity

AUGUST 27, 2021

Click to learn more about author Mathias Golombek. If this time 10 years ago you were working in data and analytics, something was about to happen that would go on to dominate a large part of your professional life. I’m talking about the emergence of “big data.” I recently read that the origins of the concept […]. The post Big Data at 10: Did Bigger Mean Better?

Learning 98

Learning Education Information 98

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Competitive

Smart Data Collective

AUGUST 26, 2021

Weather forecasting technology has grown from strength to strength in the last few decades. Gone are the days when you had to wait for the local news channel to share the weather forecasts for the next day. Nor do you have to reach out to the newspaper to find out what the weather is going to be like throughout the day. Instead, you’ve got access to a broad spectrum of valuable weather data right at your fingertips.

Algorithm 332

Algorithm Gaming Intelligence Intelligence 332

SpyFu

AUGUST 23, 2021

Customer acquisition cost, or CAC, is a crucial metric to determining the success of your marketing campaigns. In plain terms, CAC is a calculation of how much money it costs you to acquire one customer. The word to focus on in that definition is “customer.” It's important when you're calculating your CAC to only focus on your new customers. For example, if you work at a SaaS company that operates on the freemium model, users of the free version are not customers and, therefore, shouldn't be inc

Travel 98

Travel Sales Restaurants Commerce 98

Netbasequid

AUGUST 24, 2021

Twitter is seemingly everywhere. It may not be the biggest kid at recess, but its compact format and shareability have contributed to its ubiquity. As such, marketers need to get a handle on this ‘little engine that could’ – as well as the enormous amount of tweet statistics floating around it. People pay attention to the platform as it’s the mouthpiece for celebrities, brands, humanitarians, and world leaders.

Marketing 98

Marketing Marketing Sports Gaming 98

Dataversity

AUGUST 24, 2021

Click to learn more about author Kaycee Lai. As analyst and journalist Bernard Marr put it, “Without data scientists on staff or available to interpret data and turn the intel into solid business activity, the benefits of data could remain unlocked.” Augmented analytics promises to improve the ability of organizations to derive benefits from data by: Taking more […].

Learning 98

Learning Business Business Intelligence IT 98

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Smart Data Collective

AUGUST 24, 2021

Analytics technology has helped improve financial management considerably. It is important to know how to use data analytics to improve your budget, cut costs and make sound investment decisions. One way to use analytics is to invest in cryptocurrencies more wisely. You can find some great ways to identify trends in the cryptocurrency industry. However, you can also identify the best digital currencies to invest in.

Data Mining 332

Data Mining Restaurants Predictive Analytics Technology 332

SpyFu

AUGUST 23, 2021

If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review the structure of your content and bring it back to be indexed. When you build your website to make it easier for these bots to find and parse important information, you’re not just setting your website up for higher rankings; you’re building a seamless experience for human users as well.

Algorithm 98

Algorithm Data Mining Security Security 98

Weidert Group

AUGUST 25, 2021

The skilled labor shortage was already a major challenge for manufacturers and B2B industries prior to the pandemic. Now, the labor gap is reaching critical levels for some. How can you reach prospective employees? More importantly, how can you convince them that you’re the employer of choice? Video.

Marketing 93

Marketing Marketing 93

Dataversity

AUGUST 25, 2021

Click to learn more about author Evelyn Johnson. As the volume of data increases every second, so does the need to harness the true potential out of it. Brands, especially the e-commerce marketplaces, are putting their prime focus on utilizing it to achieve greater outcomes. Many e-commerce marketers firmly believe that big data is critical to establishing […].

Commerce 96

Commerce Learning Marketing Marketing 96

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive