Sat.Feb 12, 2022 - Fri.Feb 18, 2022

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The Ultimate Competitive Intelligence Spotify Playlist

Cipher

We might take it for granted, but music is such an important part of life: listening to your favorite tracks can put a spring in your step, improve your overall mood, and generally make life seem that little bit better. And for many of us, listening to music is an important part of getting work done. It helps us get into a flow state, effortlessly checking off tasks and powering through our to-do lists.

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Because Winners Don’t Wing It: Introducing Competitive Advantage Academy

Crayon

A week from today, we’re releasing the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series.

Advantage 325
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In fact, over the next year, Instagram users are expected to increase by 11% in the US alone. In other words, no brand can afford to ignore the power of Instagram marketing. If you’re ready to grow your Instagram account in 2022, you’ve come to the right place.

Marketing 351
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Machine Learning Technology is Streamlining the Writing Process

Smart Data Collective

Many people appreciate the benefits of artificial intelligence. It has already transformed many sectors, including cybersecurity and manufacturing. However, few people recognize that AI is also becoming an integral part of the writing process. Many college students and marketers are using AI to generate content. A recent study found that the market for AI in the marketing sector is worth over $107 billion.

Learning 337
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Chemonics: The dominant competitor at USAID

FedSavvy

Founded in 1975, Chemonics is an employee-owned international development company headquartered in Washington, D.C. The company consists of approximately 5,000 employees and has conducted work in more than 150 countries. Chemonics’ primary U.S. Government customer is the U.S. Agency of International Development (USAID), having earned over $8 billion in revenue from the agency from 2017-2021.

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Reddit Names Tinuiti as First Independent Agency Partner

Tinuiti

Tinuiti clients to gain instant access to Reddit’s Global Ads offering to grow their business and accelerate brand performance with coveted and highly valuable audiences NEW YORK, NY – February 15, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced a partnership agreement […]

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Benefits of Using AI-Powered Plagiarism Checkers When Writing Academic Papers

Smart Data Collective

There are many ways that artificial intelligence technology developments are influencing academia. One of the most significant changes that AI has introduced is detecting plagiarism more easily. Artificial intelligence is a game-changer in the fight against plagiarized content. AI is an important way to vet content or academic papers. How AI is Radically Changing the Future of Plagiarism Detection.

Algorithm 296
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Deadly Sins in Proposals

FedSavvy

We’ve covered traps of Black Hat reviews and capture team follies. Now it’s time to reveal some of the most common and deadliest sins in proposals. This blog leverages research and analysis we’ve done on mistakes made by some major U.S. Government contractors. In order to conduct this analysis, we used GAO protest docket data to study trends in wins and losses. .

Win 130
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Celebrating Black History Month at ZoomInfo

Zoominfo

Black History Month at ZoomInfo is a time when we dedicate resources to educate our staff about Black history, amplify the voices of our Black employees, and work to create a more equitable workforce. The goal is to share personal stories of what it’s like to be Black in tech — and a Black professional in general — in order to start important conversations about race, diversity, and inclusion, and empower others to do the same.

Education 100
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Top 15 Metrics for Measuring Brand Awareness

Netbasequid

Keeping track of how your brand is perceived and received is critical. And there are 15 key areas you need for measuring brand awareness, and to understand the impact your brand has on consumers. These stats reveal show how important brand awareness is: It takes 5 to 7 impressions for people to even remember a brand. 73% of consumers love a brand because of considerate and helpful customer service. 89% of shoppers stay loyal to brands that share their values – uncovering these values should be a

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The Right Data Can Help Guide Business Decision Making

Smart Data Collective

Most companies have known for years that big data can be invaluable to their organizations. However, far fewer try to use it effectively. Many don’t have a formal data strategy and even fewer have one that works. According to one study conducted last year, only 13% of companies are effectively delivering on their data strategies. There are a lot of reasons data strategies fail.

Business 285
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Consolidation Renews the Fight for Independence

Dataversity

They say that history repeats itself, and that those who don’t remember the past are doomed to repeat it. We’re about to see another instance – with regards to consolidation – where these old adages ring true. Years ago, at the start of the cloud revolution, companies began to flee from the idea of a monolithic, […]. The post Consolidation Renews the Fight for Independence appeared first on DATAVERSITY.

IT 98
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6 Benefits of Using Database Management Systems (DBMS)

Zoominfo

As the volume of your data increases, so does the need for a database management system (DBMS), which is a computerized system that helps orchestrate large quantities of information. A DBMS can improve your data processes and increase the business value of your organization’s data assets, freeing users across the organization from repetitive and time-consuming data processing tasks.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Experiential Marketing in a Post-Covid, Digitally Focused World

Netbasequid

Brand competition for consumers’ attention has never been more intense, as we emerge from new challenges and must navigate this post-covid, digitally focused world. Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and market intelligence.

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Data Analytics is Fundamental to Next-Gen Marketing for New Businesses

Smart Data Collective

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model. They can now successfully identify 24% of accounts that will close within four months.

Business 272
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4 Questions with Domo’s New Chief Data Officer

Domo

Spend even five minutes talking to Mohammed Aaser about data and technology and one word will come out of his mouth more than any other: magical. Given just how long Domo’s new chief data officer has had an interest in those two topics, it makes perfect sense. When his peers in middle school were playing video games, Aaser was building websites and setting up web analytics.

Gaming 98
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How to Sell to Salespeople: 4 Tips to Close More Deals

Zoominfo

The world of sales has changed. In the past, the sales industry was driven by volume. Relationships mattered, but sales was primarily a numbers game. More calls and more emails meant more deals, but the quantity of leads often took priority over the quality of those leads. Today, sales is driven by insights, selling the right product to the right people at the right time with the most up-to-date B2B data.

Sales 100
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Super Bowl LVI Halftime Show Pulls in New Consumer Base

Netbasequid

The Super Bowl’s choice of halftime performers had the internet abuzz, as they promised to offer a mix of superstars performing for the first time ever on one stage. Best of all? It reawakened a part of their consumer base to tune in and talk about the event, which naturally amplified brand advertisements – which is always a big draw for consumers, regardless.

Sports 98
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Blockchain Offers Huge Stability to Bitcoin Autotrading Apps

Smart Data Collective

Blockchain technology has become a very important part of our lives. It is currently being used in virtually every field from finance to copyright enforcement. However, one of the fields most impacted by blockchain is still the one it was originally created for – cryptocurrency trading. Every major cryptocurrency trading platform uses blockchain technology to some degree.

Banking 271
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4 easy ways to make your budget more innovative

Vable

Innovation is about finding new and efficient ways to solve existing problems and challenges. So is it possible to approach budget setting in an innovative way - after all, isn’t it “just a plan with numbers”? After a lot of research, it turns out that it might be a good idea to rethink budgets and financial planning.

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How Domo’s Sales Team Uses Domo to Drive Growth

Domo

Sales are the lifeblood of any successful organization. Without the ability to generate a constant stream of revenue, a business stands little chance of survival. Over the past eight quarters, Domo’s sales team took its game to a whole new level—and the result was unprecedented growth for the enterprise software company. So, what happened? How did the group find another gear and reach heights it never had before?

Sales 98
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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What is Consumer Behavior in Marketing?

Netbasequid

From sun-up to sundown, consumers face an onslaught of marketing messages. Will your messaging have that little something extra that makes them stop and take notice? You can either wait to get lucky or crack open your social listening tools to discover what consumers are doing and what makes them tick. Odds are, you’d rather go with option two and score more consistent marketing wins.

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What the Hybrid, Multi-Cloud Resurgence Means for the Cloud Landscape

Dataversity

As a result of the global pandemic, flexibility has become critically important to enterprises – and far more common in business operations than ever before. The vast majority of companies have instituted flexible working policies to retain and attract employees; behind the scenes, they have also increasingly adopted cloud services to enable agility during uncertain […].

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Driving Sales Success with the New Virtual Normal

Owler

The pandemic has driven success in many online-focused businesses, from online delivery platforms to virtual events, virtual hiring, and virtual sales. Founder and CEO of Selling Power magazine and premier B2B sales event, the Sales 3.0 Conference , Gerhard Gschwandtner, says that our new virtual paradigm is not going away. Founder and CEO of Selling Power magazine and premier B2B sales event, the Sales 3.0 Conference , Gerhard Gschwandtner.

Sales 69
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7 Ways to Improve the Sales Productivity of your Startup

Data Hut

If you're a startup founder, one of your responsibilities is to ensure that your team can handle the workload so that you can focus on the more important aspects of running the business. Since sales is one of the biggest components in driving profitability, your sales team must be performing at its absolute best. While there are many ways to increase sales productivity and increase revenues, find out in this blog post some more-specific tips for improving your startup's profits.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr