Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption. While once viewed as an ambiguous position, companies across the globe now understand and see the value that PMMs bring to organizations – and they’re investing in this role more and more ev

Marketing 614

Marketing Marketing Sales Management 614

Smart Data Collective

JANUARY 9, 2022

Savvy business owners recognize the importance of investing in big data technology. Companies that utilize big data strategically end up having a strong advantage against their competitors. However, despite the benefits big data provides, companies that are using it are in the minority. Only 30% of companies have a well-defined data strategy. An even smaller number of companies have a data strategy that is supported by the company leadership.

Business 342

Business Gaming Innovation Advantage 342

mention

JANUARY 12, 2022

Over 4.57 billion people use the internet with 500 million of those viewing Instagram Stories daily — that’s half of the social media giant’s user base actively viewing and discovering new brands. Yours could be one of them. Below, we’re discussing not only the best ways to use Instagram Stories but how to make the most of your story content. While the main appeal of Instagram Stories is its limited-time nature, that doesn’t mean you can’t make the most out of that 24 hours or perhaps even exten

Gaming 317

Gaming Profiling Algorithm Retail 317

Intelligence Node

JANUARY 12, 2022

Threats, Challenges, and Best Practices for Combating Counterfeit Products This blog post was first published on Forbes in April 2021 in the form of two different articles – Part I & II and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. 2021 is finally […].

Intelligence 104

Intelligence Intelligence 104

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

JANUARY 14, 2022

Every demand gen marketer wants the same thing — more budget. But before you can ask for more resources, you need to properly manage the budget you already have. That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. Easier said than done, right? We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the tim

Management 100

Management Marketing Marketing Finance 100

Timo Elliot

JANUARY 10, 2022

I recently had the opportunity to sit down with Tom Raftery , host of the SAP Industry Insights Podcast (among others!) to discuss some of the highlights and common themes in last year’s episodes. The topics covered a wide variety of different industries, with lots of great, concrete examples of how SAP’s customers and partners are using technology to innovate.

Retail 122

Retail Algorithm Innovation Globalization 122

Netbasequid

JANUARY 14, 2022

The Consumer Electronics Show offers a good bit of concept pieces intermingled with next-level innovation, and of late it can be hard to tell the difference between the two. This is because tech brands have really stepped up their innovation game and are sending consumers hurtling toward the future we’ve been hoping for. It’s a good time to be in tech, and to understand what to do with the oodles of data that it will soon be capturing, that’s for sure!

Innovation 98

Innovation Gaming Startups Technology 98

Zoominfo

JANUARY 12, 2022

In a recent webinar hosted by the Global Inside Sales Association , several women from the ZoomInfo sales team shared why sales was the right career move for them and discussed ways to be successful as a female in a male-dominated industry. While women currently make up less than a third of B2B sales roles — and only 19% of sales leadership positions — they often outperform their male counterparts.

Sales 100

Sales Learning Globalization Management 100

Smart Data Collective

JANUARY 14, 2022

There is no denying the fact that AI is transforming the cybersecurity industry. A double-edged sword, artificial intelligence can be employed both as a security solution and a weapon by hackers. As AI enters the mainstream, there is much misinformation and confusion regarding its capabilities and potential threats. Dystopian scenarios of all-knowing machines taking over the world and destroying humanity abound in popular culture.

Intelligence 321

Intelligence Intelligence Loss Algorithm 321

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Timo Elliot

JANUARY 12, 2022

It seems like everyone is talking about digital transformation, but what does it really look like at a functional level? What is the best way to get started? And what does it look like when it is done right? That is exactly what we have been exploring in the Better Together: Customer Conversations series , hosted by Tamara McCleary , CEO, Thulium, and myself.

Innovation 105

Innovation Technology Technology Hospitals 105

Dataversity

JANUARY 14, 2022

There’s no shortage of buzzwords and phrases to define how an organization approaches and uses its data – with two of the most popular being DataOps and data fabric. For years, large enterprises have struggled to distinguish between the two and decide which is the right first choice to enable them to compete with data […]. The post DataOps or Data Fabric: Which Should Your Business Adopt First?

Business 98

Business Knowledge IT Education 98

Zoominfo

JANUARY 11, 2022

Conversation intelligence software has quickly progressed from “nice to have” to an essential piece of the sales tech stack. Most teams who have tried conversation intelligence quickly understand how it enables sales reps to spend more time selling and helps them close deals faster. But for sales teams that haven’t experienced conversation intelligence firsthand, it can be hard to understand why so many reps consider it crucial.

Intelligence 100

Intelligence Intelligence Win Sales 100

Smart Data Collective

JANUARY 13, 2022

The marketing profession has been fundamentally changed due to advances in artificial intelligence and big data. The market size for AI in marketing is expected to grow ove r 31% a year through 2028. It is growing at an even faster pace as more companies discover new benefits. Unfortunately, there are a number of AI-driven marketing mistakes companies continue to make.

Learning 317

Learning Knowledge Human Resources Capital 317

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IT

Domo

JANUARY 13, 2022

The world of business intelligence (BI) has always evolved rapidly. But as organizations increasingly turn to the cloud, BI platforms have a unique opportunity to truly change how data is gathered and analyzed. The cloud’s implications on this more modern kind of BI cannot be understated. With traditional BI, data was hardware-bound and difficult to offload into digestible and usable formats.

Business Intelligence 98

Business Intelligence Management Intelligence Intelligence 98

Dataversity

JANUARY 13, 2022

As many have said, data is everything and everything is data. And the fact remains that the highest-value data sits in transactional databases behind applications like ERP, CRM, etc. To get the most out of data, it must be consolidated from many systems to unlock valuable business insights and feed applications such as machine learning […]. The post The Future of Data Management: Five Predictions for 2022 appeared first on DATAVERSITY.

Management 98

Management Learning Business IT 98

Zoominfo

JANUARY 10, 2022

Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Tailor it to their respective city, country, culture, or time of year. Watch their company for special events or newsworthy moments, too. Send something to celebrate the special occasion. Follow up with an email or call requesting a meeting or demo.

IT 100

IT Sales 100

Smart Data Collective

JANUARY 14, 2022

Cloud technology has been an instrumental driving force in many industries. Companies around the world are expected to spend over $947 billion on cloud technology by 2026. There are many ways that the cloud is changing our daily lives and the business models of entire industries. One of the biggest changes has to do with employee communication. A new generation of cloud-based workplace communication apps are leading to some drastic changes in many industries.

Technology 308

Technology Technology Information Management 308

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Netbasequid

JANUARY 12, 2022

There’s an electricity in the air online as we charge toward the metaverse and all things digital. It’s an awakening for brands that haven’t paid much attention to customer research, as they’re recognizing how rapidly consumer trends come and go in this age of TikTok – and how this phenomenon will only accelerate as the ‘metaverse mindset’ takes hold.

Research 98

Research Profiling Market Research Marketing Research 98

Dataversity

JANUARY 12, 2022

Technology generates more and more data, regulators need to exercise more and more control, digital transformation is advancing, and traditional firms are changing and need to respond quickly to the new demands of regulators – not only to avoid sanctions but also to guard their processes and avoid security breaches and inconsistencies in their information […].

Security 98

Security Security Information Technology 98

Domo

JANUARY 10, 2022

Moving from traditional, out-of-the-box data and analytics tools to a modern BI platform not only allows you to get better reports and dashboards, but gain a new competitive advantage. That’s one major property development company’s belief, at least. And during a recent Domo-hosted webinar , Wood Partners’ business intelligence manager, Ritwik Bhatia, made that feeling clear. “We’re really proud of the fact that (in the last three years) not only have we built the type of reporting e

Win 98

Win Intelligence Intelligence Advantage 98

Smart Data Collective

JANUARY 12, 2022

Data analytics has arguably become the biggest gamechanger in the field of finance. Many large financial institutions are starting to appreciate the many advantages that big data technology has brought. Markets and Markets estimates that the financial analytics market will be worth $11.4 billion in the next two years. Companies in the financial sector aren’t the only ones discovering the benefits of using data analytics for financial management.

Business 304

Business Finance Data Mining Banking 304

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Netbasequid

JANUARY 11, 2022

As we head into the new year, it’s never been more important to keep an eye on consumer sentiment. Understanding the sentiments driving consumer posts and purchasing decisions will be crucial as brands rethink their marketing strategies in 2022 – and we have some sentiment analysis tools to help you along! Here are some surprising consumer sentiment statistics to keep in mind: A full 50% of consumers say during the past two years, they’ve re-evaluated what’s important to them in life.

Analysis 98

Analysis Innovation Information IT 98

Dataversity

JANUARY 10, 2022

A whole host of issues emerged in 2021 related to AI – from leveraging AI and automation to fill in the gaps of the shifting working landscape where mass resignations are hitting every industry and algorithms falling short on promises made by industry leaders. It was a dynamic year for those in the AI industry […]. The post 2022 AI Trends: Humans and AI Unite, RPA Fades, and Data Labeling Returns appeared first on DATAVERSITY.

Algorithm 98

Algorithm Learning IT Information 98

Vable

JANUARY 10, 2022

How advanced, and more importantly, how effective is your law firm’s tech? How do you keep driving its implementation and success? It is rare for law firms not to have a growing network of interdepartmental innovators to encourage, champion and unify strategies to future-proof your legal business.

Innovation 98

Innovation Business IT Technology 98

Smart Data Collective

JANUARY 12, 2022

Apps are being published left and right these days, and to someone on the outside, it can almost seem as though application development is easy and everyone is doing it. But anyone who has actually worked on developing an app knows the process is exactly the opposite. It can be long, drawn-out, and unsatisfying – especially if your application does not turn out how you pictured it.

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Entertainment Gaming Research Competitive 303

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive