Sat.Sep 10, 2022 - Fri.Sep 16, 2022

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Everything You Need to Know About Competitive Analysis (with Template!)

Crayon

When it comes to competitive analysis, scope is everything.

Analysis 325
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American Airlines takes flight with analytics transformation

CIO

In the wake of the COVID-19 pandemic, airlines have struggled with bad weather, fewer air traffic controllers, and a shortage of pilots, all leading to an unprecedented number of cancelations in 2022. According to Reuters , more than 100,000 flights in the US were canceled between January and July, up 11% from pre-pandemic levels. American Airlines, the world’s largest airline, is turning to data and analytics to minimize disruptions and streamline operations with the aim of giving travelers a s

Airline 908
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AI Technology and Creativity Are Intertwined in Marketing

Smart Data Collective

Big data technology has helped many companies improve efficiency and address some of the top challenges they have encountered in recent years. A growing number of businesses have invested in AI to improve their business models. As a result, the market for AI technology is projected to be worth over $420 billion by 2028. Surveys have shown that 90% of the top businesses use AI , even though only 37% of companies use it at all.

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Calling The Power BI Enhanced Refresh API From Power Automate, Part 6: Cancelling Dataset Refreshes

Chris Webb BI

The thing that got me excited about the Power BI Enhanced Refresh API, and which inspired me to start this series of posts, was the fact that for the first time it gives you a way of cancelling Power BI dataset refreshes. In this last post in the series I’ll show you how you can add an Action to your Power Automate custom connector to cancel a refresh and how you can use it in a Power Automate Flow.

IT 292
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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4 Ways Blockchain Is Transforming Marketing for the Better

mention

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.

More Trending

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Benefits of High-Resolution Lidar Data for Data-Driven Companies

Smart Data Collective

A growing number of organizations are resorting to the use of big data. They have found that big data technology offers a number of benefits. Companies that leverage it effectively increase their profitability by 60%. However, utilizing big data is more difficult than it might seem. Companies must be aware of the different ways that data can be collected, aggregated and applied.

Advantage 320
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Competitor highlights: ManTech…go big or go private?

FedSavvy

This is a follow up to our December 2020 update of ManTech. Since we last looked at ManTech, the company was bought by The Carlyle Group in an all-cash transaction with a value of approximately $4.2 billion. There were some interesting potential buyers when the journey to sell ManTech started. However, the classic private equity buy happened which was not overly surprising.

Win 130
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What’s New: Crelate, Quick Search, Schedule Reminders, and Chorus Scheduler

Zoominfo

Our latest updates and product improvements are live, with added features spanning our TalentOS, MarketingOS, and Chorus solutions — each one designed to help you do your job more effectively. TalentOS TalentOS has a new integration with Crelate, a software tool that saves recruiters time by automating their workflows. Now you can export candidate records from TalentOS and match or update existing accounts in Crelate, add candidates from TalentOS to Crelate job records, and push candidates direc

Business 130
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A third of Oracle revenue now comes from cloud services

CIO

After years of investments, Oracle’s bet on cloud computing has started to pay off with nearly a third of its revenue in the first quarter of fiscal year 2023 coming from cloud services. Total cloud revenue (SaaS and IaaS combined) stood at $3.6 billion in the quarter, up 50% year-on-year, without accounting for currency fluctuations. The company expects to hit an annualized revenue runrate of over $20 billion combining all of its cloud services, chairman Larry Ellison said on Monday, adding tha

Capital 723
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Leading Trends of Fintech Development Services in 2022

Smart Data Collective

The fintech sector is growing at a shocking rate. The market was worth over $112 billion last year. By 2028, it should be worth over $332 billion. Some entrepreneurs might think this is the best time ever to invest in fintech. While the market is growing and creating more opportunities for fintech entrepreneurs, the stakes are also higher than ever.

Finance 303
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The Top 20 Data Visualization Books That Should Be On Your Bookshelf

Datapine Blog

“Most of us need to listen to the music to understand how beautiful it is. But often that’s how we present statistics: we just show the notes, we don’t play the music.” – Hans Rosling, Swedish statistician. datapine is filling your bookshelf thick and fast. Previously, we discussed the top 19 big data books you need to read, followed by our rundown of the world’s top business intelligence books as well as our list of the best SQL books for beginners and intermediates.

Knowledge 121
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How to set up GA4 eCommerce tracking on Shopify? Step by Step Guide

E2M

How to install Google Tag Manager ( GTM ) on Shopify? Phase One: Add GTM container code and customer details script to the theme.liquid under <head> Phase Two: Add GTM container code and customer details script to the checkout page. Create Data Layer Variable on the GTM. Create GA4 Page View Tag On GTM. Track view_item and purchase as an event and pass user scoped plus product related details to GA4.

Commerce 109
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9 most in-demand IT jobs in manufacturing

CIO

The manufacturing industry is experiencing its “fourth industrial revolution,” with manufacturers focused on leveraging IT to stay competitive and meet the demand for digital services that can enhance their physical wares. Sensors, AI, and robotics are key Manufacturing 4.0 technologies that fueled data strategies aimed at identifying inefficiencies, streamlining processes, and improving the ability to forecast and predict industry trends.

IT 725
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Big Data Helps Drive the Future of Virtual Healthcare

Smart Data Collective

Big data technology is shaping the future of healthcare. Global healthcare companies are projected to spend over $105 billion on big data by 2030. One of the biggest benefits of big data in healthcare has been in the field of virtual healthcare. Demand for virtual healthcare services exploded during the pandemic. Big data technology is helping make this new field even more promising.

Hospitals 290
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Successful Product Launches Require Market Research Intelligence

Netbasequid

According to Harvard Business School, more than 30,000 new consumer products are launched each year, and a majority of these products fail. Why? There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. As Accenture reports, 61% of customers switched brands over the last year, so those new contenders impact existing products’ share of voice.

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Multi-Cloud Networking Design Checklist

Dataversity

As a principal solutions architect, I always start my cloud architecture discussions with the “triangle of truth,” or “holy trinity” of architecture principles for cloud: stability, agility, and security. You must have these three things. The rub is that hitting any two vertices of those pillars is pretty straightforward. Hitting one is trivial. From an […].

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7 tell-tale signs of fake agile

CIO

If it looks like a duck, swims like a duck, and quacks like a duck, then it’s probably a duck. The same is not true, sadly, for many agile project management and development initiatives. Too often, an organization may launch something that looks like an agile program, calls itself an agile program, claims to operate like an agile program, yet really isn’t an agile program in the least.

Education 725
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Decide Whether a SaaS Tool is Worth Purchasing?

Smart Data Collective

In today’s more competitive, technology-driven corporate environment, all firms seeking to increase activity and productivity are reaping the benefits of the software world. The software industry is quite diverse, with solutions that may fulfill practically any potential business requirement, whether it be increased cloud computing capabilities, artificial intelligence-based automation tools, or merchant processing choices.

Loss 273
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What Is Agile Market Research and Why Is It Important?

Netbasequid

The speed at which the market changes demands that businesses increase their pace in proportion, if they are to survive. This calls for faster decision making. Consequently, businesses need to have almost instantaneous access to the information they need to make informed decisions. Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate.

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How AI Is Driving Data Speeds in Data Centers

Dataversity

Developments in artificial intelligence (AI) technologies have opened up major opportunities and improvements for data processing and analytics. Unfazed and even spurred by the COVID-19 pandemic, complex AI systems saw explosive demand to enable advances in data management, health care, knowledge graphs, and data science. This has led organizations to increase their AI and machine learning budgets by 83% since […].

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The RACI matrix: Your blueprint for project success

CIO

Having managed and rescued dozens of projects, and helped others do so, I’ve noted that there is always one critical success factor (CSF) that has either been effectively addressed or missed/messed up: clarity around the roles and responsibilities for each project participant and key stakeholder. No matter how detailed and complete a project plan may be for any project, confusion or omission of participant roles and responsibilities will cause major problems.

Matrix 724
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Machine Learning Leads to Huge Breakthroughs in Trading

Smart Data Collective

Machine learning technology has been the basis for some of the biggest changes taking place in the financial sector. The securities markets are some of the biggest examples. A growing number of people are using machine learning to perfect their stock trading strategies. Machine learning technology helps them forecast changes in asset prices based on various factors that have been proven to be correlated with financial market activity.

Learning 261
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A Guide to Stratified Sampling (Stratification)

Netbasequid

When a researcher wants to study a large population, it is usually more feasible to select a small group to represent the whole. To ensure that this small group, known as a sample, really does represent the entire population, the researcher can use any of a number of sampling techniques. One of these techniques is stratified sampling, which is popular for its accuracy in studying populations composed of diverse subgroups.

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Weidert Group Promotes Four, Positioning Agency For Continued Growth and Client Success

Weidert Group

APPLETON, WI, September 2022 — Weidert Group, an inbound growth agency and certified HubSpot partner, has promoted four employees. These advancements elevate the agency’s ability to serve its clients and position the agency well to fulfill both its and its clients’ strategic growth imperatives in 2022 and beyond. “These promotions were done to accommodate significant growth on our team and in our business over the last several years” said Nicole Mertes, Vice President of Sales & Marketing at

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NJ Transit creates ‘data engine’ to fuel transformation

CIO

NJ Transit’s digital infrastructure has come a long way since Lookman Fazal took the top tech post more than three years ago. The chief information and digital officer for the transportation agency moved the stack in his data centers to a best-of-breed multicloud platform approach and has been on a mission to squeeze as much data out of that platform as possible to create the best possible business outcomes.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr