Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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Building A Top-Tier Market Intelligence Strategy

Crayon

After watching the new Amazon-meets-Middle-Earth show last week (it’s good!) I decided to watch the extended cuts of the Lord of the Rings movies. 10+ hours of whimsy and brimstone, what a delightful way to spend a rainy Saturday. On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence.

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What you need to know about IoT in enterprise and education

CIO

What you need to know about IoT in enterprise and education . In an era of data driven insights and automation, few technologies have the power to supercharge and empower decision makers like that of the Internet of Things (IoT). . As the adoption of IoT devices is expected to reach 24.1 billion by 2030, forward-thinking organisations and higher education institutions are realising that IoT technologies are providing access to insights and making things possible now that were too expensiv

Education 852
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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. The IAB Tech Lab conferences , in particular, frequently gathered blockchain evangelists and ad tech experts who discussed how this technology would finally drive authentication to programmatic chains.

Startups 347
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Is Your Corporate Network Hurting Power BI Report Performance?

Chris Webb BI

Over the years I’ve seen a few examples of how issues with an organisation’s corporate network can affect Power BI report performance. I’ve never blogged about them because, to be honest, I know next to nothing about networks and I’m not sure I could describe them properly. However, recently, I have seen a few instances of what I think could be a widespread but little-diagnosed problem – so I would like you to check if it’s happening to you and tell me what th

IT 313
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence

Crayon

In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student of competitive intelligence very seriously, resulting in the implementation of not only a successful CI program, but an organization-wide culture of competitive intelligence.

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Here’s Why a Bootcamp Won’t Make You a Data Scientist

Smart Data Collective

Bootcamps are en vogue in all sorts of industries, with the idea being that intensive training over a short period can bring newcomers up to speed with complex concepts in a flash. This sounds good in theory, and in many contexts, it has a lot of clout. But the field of data science isn’t exactly suited to the quick and dirty approach to employee education.

Education 342
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Why Product and Engineering Teams Belong on Sales Calls

Zoominfo

Nobody likes being criticized, even when they know it might be good for them. If you build things for a living, that discomfort can make honest feedback difficult to find — it’s hard to ask for, hard to offer, and hard to receive. But if you sell things for a living, you know a surefire way to short-circuit those social filters: ask someone for money, and they tend to get really honest.

Sales 130
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Brands are Embracing Metaverse Opportunities as They Head into 2023

Intelligence Node

Is the Metaverse Leading a New Revolution in Retail? The metaverse, an interconnected virtual world where people can come together, work, and shop, as 3D avatars of themselves, is fast. The post Brands are Embracing Metaverse Opportunities as They Head into 2023 appeared first on Blog.

Retail 104
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How universities can accelerate their digital transformations

CIO

University leaders have long understood that the future is digital, but thereâ??s now added urgency to modernise. The pandemic is in part the cause â?? highlighting that true business resilience and digital transformation are inseparable. But there are longer-term factors at play too, including the expectations of digitally native students and the requirement to provide them with work-ready skills.

Education 760
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Data-Driven Companies Leverage OCR for Optimal Data Quality

Smart Data Collective

OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. There are a number of benefits of using it to your company’s advantage. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. A growing number of companies have leveraged big data to cut costs, improve customer engagement, have better compliance rates and earn solid brand reputations.

Banking 342
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Take Your SQL Skills To The Next Level With These Popular SQL Books

Datapine Blog

Business leaders, developers, data heads, and tech enthusiasts – it’s time to make some room on your business intelligence bookshelf because once again, datapine has new books for you to add. We have already given you our top data visualization books , top business intelligence books , and best data analytics books. Now it’s time to ponder over our hand-picked list of the 20 best SQL learning books available today.

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The Best 25 Social Media Marketing Tools for 2022

Netbasequid

As our world’s population increases, so will social media reach. And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. We are going to reveal the best 25 social media marketing tools for 2022. But first we’ll discuss: What social media marketing tools are.

Marketing 102
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What is ERP? Enterprise resource planning systems explained

CIO

ERP definition. Enterprise resource planning (ERP) is a system of integrated software applications that manages day-to-day business processes and operations across finance, human resources, procurement, distribution, supply chain, and other functions. ERP systems are critical applications for most organizations because they integrate all the processes necessary to run their business into a single system that also facilitates resource planning.

Finance 746
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI-Driven Ransomware is a Terrifying Threat to Businesses

Smart Data Collective

AI technology has led to some massive changes in recent years. Most of these developments have been good. Unfortunately, there are dark sides to the evolution of AI. One of the drawbacks of AI has come in the realm of cybersecurity. On the one hand, AI has helped improve cybersecurity in some ways. On the other hand, hackers are weaponizing AI to create more horrifying attacks.

Business 329
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15 SEO Link Building Tools to Help You Build Backlinks

SpyFu

Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get that site to give you a link when you figure this out? With the right link-building tools, you’re able to answer these questions and more. The link-building process is time-consuming.

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New Product Development Research: What It Is, Stages, and Examples

Netbasequid

Are you thinking of bringing a new product to the market this year? Congratulations, yours will be one of more than 30,000 new entries! We’re going to help you stand out. Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. However, it is estimated that an overwhelming majority of them fail.

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An expanded attack surface: The cybersecurity challenges of managing a hybrid workforce

CIO

With the global pandemic upending the traditional way we work, employees across every market sector in New Zealand are now spending their workdays alternating between offices, their homes and other locations. It’s a hybrid work model that Kiwis have embraced and it is here to stay. At a recent CIO New Zealand roundtable event in Auckland, supported by Palo Alto Networks and Vodafone New Zealand, senior technology executives from organisations across Aotearoa discussed the challenge of keeping se

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. Global companies spent over $3.2 billion on marketing analytics software last year. This figure is expected to grow in the future. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Marketing 328
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How to Make the Jump to AI

Dataversity

AI and machine learning models are being used to help companies stay competitive by discovering new revenue opportunities, improving risk management, detecting fraud, and streamlining business processes. But years ago, data science wasn’t even on the curriculum at universities, so many software engineers are acquiring the necessary skills on their own.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

The idea of venturing into a new market can evoke mixed feelings. On one hand, you are optimistic about the prospects but on the other it’s a change you are making and naturally, it’s scary. You want to know the sweet spot? Take that optimism and turn it into vision and the fear into courage. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture.

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Re-Tooling Your Way to a More Efficient Enterprise

CIO

To create a more efficient and streamlined enterprise, businesses often find themselves tempted to bring in brand new systems that promise major improvements over the status quo. This can be a viable strategy in some cases – and it will impress stakeholders that prefer to shake things up. But it comes at a cost. Swapping out the old for the new will require heavy doses of training to get everyone up to speed, and that’s just for starters.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Safety and Security Tips To Know in the Era of Big Data

Smart Data Collective

Today, data has become more critical than it has ever been in the past. We have talked about the importance of investing in good data collection methodologies. There are a growing number of risks with big data. Some of them stem from security issues if data is compromised. There are also physical safety issues associated with using the hardware that big data depends on.

Security 323
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The Ultimate Guide to Modern Data Quality Management (DQM) For An Effective Data Quality Control Driven by The Right Metrics

Datapine Blog

Table of Contents. 1) What Is Data Quality Management? 2) Why Do You Need DQM? 3) The 5 Pillars of DQM. 4) Data Quality Best Practices. 5) How Do You Measure Data Quality? 6) Data Quality Metrics Examples. 7) Data Quality Control: Use Case. 8) The Consequences Of Bad Data Quality. 9) 3 Sources Of Low-Quality Data. 10) Data Quality Solutions: Key Attributes.

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The Rise of Data-Centric AI

Dataversity

Data-centric AI is gaining momentum among engineers. While traditionally, a model-centric approach has been used to improve accuracy for a variety of applications, the increase of data available today and the benefits of using reliable data are leading engineers to reevaluate their priorities and workflows. With a model’s performance so dependent on the quality of […].

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14 ways to advance your IT career

CIO

Perhaps your tech career feels like youâ??re treading water, and you wonder why your peers are progressing more quickly than you are. Or maybe youâ??re looking to shake things up and take the next step in your career. Regardless, itâ??s helpful to regularly pause, reflect, take the long view to optimizing your path, and stay open to new opportunities.

IT 694
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr