mention

FEBRUARY 1, 2023

The marketing funnel is a tricky thing. On one end of the spectrum, it has the power to nudge prospects from awareness to purchase. On the other end, you could be pushing out tons of content and landing pages that go to waste. Because here’s the deal. Marketing messages bombard and interrupt prospects countless times a day. If it’s not a skincare ad in their Insta Stories, it’s a discount code in their inbox for 20% off dresses site-wide.

Marketing 298

Marketing Marketing Learning Information 298

CIO

FEBRUARY 2, 2023

Networking isn’t just for holiday parties. It’s something you should do all year long and, if approached correctly, it works no matter where you are on the career ladder. The two cardinal rules of networking, according to CIOs and career coaches, are to schedule time to do it for at least an hour every month, and to approach it as something you do to help others in addition to yourself.

IT 743

IT Travel Technology Technology 743

Crayon

JANUARY 30, 2023

As a Customer Success Manager here at Crayon, I have seen over 100 CI programs in action. Nearly all of them have the same success criteria: “Enabling the sales team to win competitive deals and transforming their approach to the competition from reactive to proactive”. At a high level, these are the ideal criteria for a well-run CI program—but what does success look like at a more granular, day-to-day level?

IT 325

IT Win Competitive Sales 325

Chris Webb BI

JANUARY 29, 2023

Dynamic M parameters are incredibly useful in Power BI when using DirectQuery mode because they allow you to pass values from your report direct to your data source query, bypassing Power BI’s own SQL (or whatever query language your source uses) generation layer. However it isn’t obvious how to pass any value you want: dynamic M parameters must be bound to slicers or filters, and they must be bound to tables in your dataset, which means that at first glance it seems like you can onl

Sales 327

Sales IT 327

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Smart Data Collective

FEBRUARY 1, 2023

We have talked about ways that big data can help grow your business. But big data can also help demonstrate the importance of pursuing a degree in business as well. Data analytics technology is constantly shedding new insights into our lives. Many things are well observed through anecdotal experiences, but we have had a hard time proving them before data analytics technology became mainstream.

Technology 325

Technology Technology Hospitals Data Mining 325

mention

FEBRUARY 3, 2023

With over 300,000 web hosting providers available on the market, you can have a tough job choosing the right one for your growing business. The fact that each one of the web hosting providers offers a list of unique benefits makes the selection process even more challenging. Given that your official website is the pillar of your business — especially if you run an online company — you want to select the best hosting provider for your business.

Business 147

Business Security Security Travel 147

Zoominfo

FEBRUARY 3, 2023

There isn’t one guaranteed way to win your next customer. But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers.

Entertainment 130

Entertainment Sales Profiling Analysis 130

Smart Data Collective

FEBRUARY 1, 2023

Big data technology is driving major changes in the healthcare profession. In particular, big data is changing the state of nursing. Nursing professionals will need to appreciate the importance of big data and know how to use it effectively. Keep reading to learn more. The Growing Relevance of Big Data in the Nursing Profession Healthcare technology is changing all the time.

Hospitals 297

Hospitals Technology Technology Gaming 297

CIO

FEBRUARY 1, 2023

The next generation of successful organisations will be the ones that embrace the potential of digital transformation, or so it has been said with increasing frequency in the last decade. But is the term as useful in understanding the future of organisations as its advocates claim? While some see digital transformation as a trend that has existed since the 1950s, an alternative view is that today’s digitalisation is a distinct phase because it describes the way technology and data now define rat

Technology 713

Technology Technology Globalization Security 713

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Timo Elliot

FEBRUARY 1, 2023

I recently had the honor of being a presenter and moderator at some internal kickoffs in the (incredibly dynamic) Middle East region, and with tongue firmly in cheek, I had fun with text-to-AI algorithms to portray what the future might look like: City skylines with flying taxis? A certain software company’s middle east office of the future, with view over the desert (and robot employees?

Sports 105

Sports Algorithm Education 105

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator.

Sales 130

Sales Startups Sales Enablement Information 130

Smart Data Collective

JANUARY 30, 2023

AI technology is becoming increasingly important for software developers. We talked about some of the ways software developers can create successful AI applications. However it is equally important to use existing AI tools strategically to improve the quality of the software app lications that you are trying to design. AI Technology is Driving Major Changes in Software Development in an Uncertain Economy As 2022 is slowly coming to an end, we can’t say this is precisely what we thought the

Innovation 260

Innovation Technology Technology Business Environment 260

CIO

FEBRUARY 2, 2023

The manufacturing industry is undergoing a renaissance, thanks in part to advances in information technology. Two IT leaders who have been on the forefront of that are Kim Mackenroth and Chris Nardecchia. Kim Mackenroth is vice president and global CIO of Textron, a Fortune 302 multi-industry company with around 33,000 employees worldwide. Her global IT organization comprises five business-segment CIOs, as well as shared services provided by the CISO, CTO, and the leader of enterprise business s

Pharmaceutical 697

Pharmaceutical IT Globalization Travel 697

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IT

Timo Elliot

FEBRUARY 2, 2023

A few months ago I was asked for some advice about how I put together presentations as an Innovation Evangelist, and this post is a reworked version of those points. First, the context: most of the presentations I give are keynote-style presentations on the trends around the intersection of business and technology to diverse audiences (i.e. some mix of business technical people, different industries, lines of business, regions, etc.).

Technology 105

Technology Technology Innovation Learning 105

Dataversity

FEBRUARY 2, 2023

Surprising though it may sound, most AI business applications remain rudimentary. Some industry spectators believe the market is flush with cutting-edge AI breakthroughs. But in truth, many providers mislabel rules-based tools – including robotic process automation (RPA) – as AI and ML. Seasoned DevOps teams and software engineers know that RPA – although useful in […] The post 2023 Predictions: Breakthroughs Incoming for AI and Data Science appeared first on DATAVERSITY.

Marketing 98

Marketing Marketing Business Learning 98

Smart Data Collective

JANUARY 30, 2023

Every year, we hear new stories about how artificial intelligence technology is becoming more integral to the marketing profession. In 2022, one of the biggest breakthroughs ever was the emergence of AI art. However, there are other benefits of AI in marketing that get less publicity. One of them is the use of AI in PPC marketing. As we have stated in the past, AI has led to both new opportunities and complications in the field of PPC advertising.

Due Diligence 257

Due Diligence Predictive Analytics Technology Technology 257

CIO

FEBRUARY 1, 2023

Despite diversity being a much-discussed topic in the tech industry, representation for Black tech workers is still not where it needs to be, with African Americans holding just 7% of positions in the tech industry, and only 2% of tech executive roles, according to data from the Diversity in High Tech report published by the US Equal Employment Opportunity Commission.

IT 697

IT Startups Education Capital 697

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TDAN BI

JANUARY 31, 2023

For the larger part of my SEO career, I was leading a team of a dozen marketing specialists working on multiple SaaS or affiliate projects. At one point, I asked myself whether I could utilize my data science expertise to get better marketing results.

Learning 98

Learning Marketing Marketing Business Intelligence 98

Dataversity

FEBRUARY 3, 2023

Model drift refers to the phenomenon that occurs when the performance of a machine learning model degrades with time. This happens for various reasons, including data distribution changes, changes in the goals or objectives of the model, or changes to the environment in which the model is operating. There are two main types of model drift that […] The post Data Drift vs.

Learning 98

Learning Education Information 98

Smart Data Collective

FEBRUARY 1, 2023

Any sports player or fan should be aware that data analysis has become a significant part of sports. As individuals and teams seek to gain an advantage over the opposition, analyzing data and using the results to shape your performance is one of the best ways to get ahead. Whether you are an English Premier League soccer team, a Moneyball baseball team, a roller skater, a golfer, or a National Hockey League franchise, the collection and use of data in sports are now commonplace.

Sports 247

Sports Gaming Briefing Win 247

CIO

FEBRUARY 1, 2023

As organizations of all stripes continue their migration to the cloud, they are coming face to face with sometimes perplexing cost issues, forcing them to think hard about how best to optimize workloads, what to migrate, and who exactly is responsible for what. It’s an issue that’s coming to the fore with the steady migration to the cloud. A 2022 survey of 850 IT leaders by Foundry found more than two-thirds were accelerating their cloud migration and nearly three-quarters (72%) were defaulting

Matrix 697

Matrix Finance Innovation Management 697

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

SpyFu

JANUARY 31, 2023

A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for a technical topic like SEO, for which there is no end to the amount of knowledge that you can gain. SEO in itself is a vast topic and, on top of that, SEO principles keep changing.

Marketing 98

Marketing Marketing Learning Algorithm 98

Netbasequid

FEBRUARY 1, 2023

Customer experience is front and center right now, and it should have been all along. How your clients and customers experience you as a brand or agency is a crucial indicator of your ultimate success—or failure. As such, you should expect that same level of excellent customer care from your market and consumer research platform. It’s a game-changer, after all Your platform should be more than a tool you use.

Gaming 98

Gaming Market Research Marketing Research Knowledge 98

Smart Data Collective

JANUARY 31, 2023

Big data technology has unquestionably been a gamechanger for businesses. Data-driven businesses are 58% more likely to meet revenue goals than companies that do not use big data. However, there is a dark side to using big data technology. It is also increases security risks. Spoofing is more likely to be a problem for data-driven organizations. The good news is that there are ways to mitigate these risks.

Business 241

Business Security Security Information 241

CIO

JANUARY 31, 2023

Many industries already benefit from the transformative power of advanced digitalization. Telecommunications, manufacturing, retail, publishing, and others have seen amazing changes in terms of new opportunities, capabilities, and efficiencies. While the energy sector has long embraced IT, it’s on the verge of a digital makeover. The dilemma of constantly growing energy demand and the need to address the global climate crisis using increasing amounts of intermittent renewables drives energy c

Globalization 692

Globalization Retail Innovation Win 692

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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