Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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Overcoming Data Silos with a Data Fabric: Keep Your Eye on the Prize

IBI

Reading Time: 3 minutes. The value of a self-service data platform was demoed, and a resounding knock-out was delivered at the BARC virtual conference on November 30, 2022. Two teams—one from TIBCO and one from a major competitor—went toe-to-toe virtually for an audience of data leaders, business leaders, and practitioners. More than 65 demo session viewers were the judges, and the overwhelming majority chose the TIBCO Agile Data Fabric platform as best-in-contest.

Win 52
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6 Tips for Using Data Analytics for Product Page SEO

Smart Data Collective

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Data-driven SEO can be very beneficial for any company trying to boost organic search traffic to their product pages.

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5 questions CIOs must ask after Southwest Airlines’ failure

CIO

The last thing any CIO wants is to experience catastrophic operational issues during a peak season, but that’s exactly what executives at Southwest Airlines faced last week. While weather may have been the root cause, the 16,000 flights canceled between Dec. 19-28 far exceeded any other airlines’ operational impacts. Experts point to Southwest’s point-to-point operating model as problematic in recovering from major weather issues compared to the hub-and-spoke model used by many major airlines.

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Why DAX Window Functions Are Important For Performance In Power BI DirectQuery Mode

Chris Webb BI

The new DAX window functions (announced here , more details on Jeffrey Wang’s blog here and here ) have generated a lot of excitement already – they are extremely powerful. However one important benefit of using them has not been mentioned so far: they can give you much better performance in DirectQuery mode because they make it more likely that aggregations are used.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Is TOFU Content The Right Beginning For Your Content Strategy?

mention

When we speak of content strategy, things aren’t always black or white. A strategy that works for you may not be fitting for someone else. Most of us think the right way of filling the content funnel is from top to bottom. But, content serves as a means to an end. So, it all comes down to what you seek. Do you want to increase your brand’s reach or are conversions your top priority?

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The 10 most in-demand tech jobs for 2023 — and how to hire for them

CIO

The ongoing tight IT job market has companies doing whatever they can to attract top tech talent. For some that means getting a head start in filling this year’s most in-demand roles, which range from data-focused to security-related positions, according to Robert Half Technology’s 2023 IT salary report. The survey also reveals the average salaries for each role based on experience.

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3 Ways to Create a More Precise, Efficient Global Demand Generation Strategy

Zoominfo

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. But with stronger economic headwinds ahead, efficiency and optimization are increasingly seen as the keys to scalable success. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

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16 Things to Consider Before Starting a Business

mention

Are you thinking of starting a business? If so, there are a few things you should take into consideration before taking the plunge. In this blog post, we’ll go over 15 things every potential business owner should think about before getting started. We’ll cover the serious and technical aspects of starting a business. But we’ll also look at essential issues like having the right mindset and setting meaningful goals.

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How Data and Smart Technology Are Helping Hospitalists

Smart Data Collective

Hospitalists face several challenges unique to their role. The increasing complexity of patient care, difficulties with time management, and managing administrative tasks while complying with regulations are a few overarching difficulties that go hand-in-hand with the job. Fortunately, big data and smart technology are helping hospitalists overcome these issues.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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9 ways IT leaders can impact sustainability initiatives

CIO

Companies across industries are committing to maximizing sustainability within their operations — and IT is at the heart of most of these efforts. In its Worldwide Sustainability/ESG 2023 Predictions , analyst firm IDC sees digital and sustainability transformations converging. “Decision makers are realizing that technology is essential for reaching their ESG goals,” noted Bjoern Stengel, IDC global sustainability research lead, in the report.

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An Ultimate Guide to Optimizing Your eCommerce Business

Intelligence Node

Introduction Making it to the big leagues in retail isn’t as simple as it used to be. eCommerce is set to dominate the retail environment, bringing with it a whirlwind. The post An Ultimate Guide to Optimizing Your eCommerce Business appeared first on Blog.

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Driving Decisions that Outcompete: Our Best Releases of 2022

Alpha Sense BI

In our inaugural State of Market Intelligence Report released this fall, we gathered input from nearly 600 market intelligence professionals who helped us identify two major challenges plaguing the industry: Fragmented information : The majority of respondents use at least 3-6 tools for market intelligence research, and most have over 10 alerts set. .

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14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

Smart Data Collective

Useful and engaging apps help companies build audiences, delight customers & increase sales. The most innovative companies in the world aren’t just connecting with their customers through advertising. They’re also offering helpful services and tools to win them over. Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Low code/no code tools reap IT benefits—with caveats

CIO

Low-code/no-code visual programming tools promise to radically simplify and speed up application development by allowing business users to create new applications using drag and drop interfaces, reducing the workload on hard-to-find professional developers. A September 2021 Gartner report predicted that by 2025, 70% of new applications developed by enterprises will use low-code or no-code technologies, up from less than 25% in 2020.

IT 812
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Challenges of Working with Big Data

TDAN BI

Ours truly is the information age. Now more than ever, companies live and die not only on the strength of their data, but also on its application. In other words, it’s not just about collecting the right data in the right quantities, but it’s also about managing, storing, and using that data properly. Yes, Big […].

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Consumer and Market Research Predictions for 2023

Netbasequid

The fireworks’ smoke has cleared, and it’s time to usher in a new year. For many brands, it’s a chance to do things bigger and better. For some, it’s time to review lessons learned from mistakes, while others are starting for the first time. We have predictions to share that will impact everyone, regardless of the stage you’re in! Predicting what will happen is much better than jumping with both eyes closed.

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Amazing AI-based Image Upscaler From VanceAI

Smart Data Collective

We previously stated that AI is changing the state of graphic design. A growing number of new startups use AI technology to create excellent graphics. Of course, the biggest story of 2022 was that AI-generated art was making major headway. However, AI can be even more important for more mundane graphic design tasks. What should you do when you want to share a picture of a Christmas event with your friends, but the picture is blurred?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 ways CIOs will disappoint their CEOs in 2023

CIO

Surveys can be useful, but when it comes to setting IT’s priorities they’re more rearview mirror than windshield. Which is why we at CIO Survival Guide headquarters have an alternative to suggest: List the promises you’ve made to the CEO for 2023, along with a compendium of what the various business punditries the CEO reads have told them to expect from you.

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Transformational Inertia: Why So Few Digital Transformation Projects Succeed

Dataversity

Over the last 20 years of our experience helping companies achieve innovation and digital transformation success, we have observed that there are three critical resources an enterprise has at its disposal, that must be leveraged in an optimal way, to create success. Namely: time, political support, and investment capital – all of which tend to […].

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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Can these smart technologies really pinpoint opportunities, and if so – will they displace or diminish existing roles? Jeremy Whitham, Customer Success Strategist with NetBase Quid® understands this concern thanks to his rich creative background with major entertainment industry players, including the BBC, NBC and Warner Brothers.

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Cloud Technology Advances Make Telecommuting Highly Viable

Smart Data Collective

Cloud technology has led to a number of incredible breakthroughs that have changed business practices. A growing number of companies are utilizing the cloud to take advantage of telecommuting opportunities. Analysts note that telecommuting popularity is getting more and more popular nowadays. For instance, about 62% of US employees from 22 to 65 years old say they work out of the office at least sometimes today.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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What it takes to succeed as a CIO today

CIO

The market for technology talent has been white hot over the past year. What will the next twelve to eighteen months bring? On a recent episode of the Tech Whisperers podcast , two executive recruiters in the CIO retained search space, Martha Heller, CEO of Heller Search Associates, and Art Hopkins, executive director of Russell Reynolds Associates’ Information Officer search practice, shared their thoughts about the state of the tech talent market, the evolving role of the CIO, and key consider

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NoSQL and Multi-Model Database Use Cases

TDAN BI

NoSQL database systems continue to gain traction, but they are still not widely understood. There is more than one type of NoSQL database and a large number of individual NoSQL DBMSs. There are more than 225 NoSQL DBMSs listed on the NoSQL Database website alone and it just is not possible to review and understand every option. […].

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The Biggest Google Search Algorithm Updates of 2022

E2M

Did you know that Google has been the leading search engine for over a decade? As of July 2022, Google had a market share of around 83%. That’s huge! How did Google manage to stay at the top for so many years? Google provides the most relevant and reliable results consistently. This commitment has helped the search engine giant become the most popular search engine on the planet.

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Actionable Tips To Set Up an AI Tech Venture Abroad

Smart Data Collective

AI technology is becoming more important than ever. According to CompTIA, 91.5% of top businesses use AI technology on a regular basis. A growing number of AI startups are offering original solutions to help other organizations and consumers. You can improve the likelihood that your AI startup will succeed by setting your company up abroad to take advantage of different markets and get access to quality talent.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr