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Business intelligence definition. Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business.
From the tech industry to retail and finance, big data is encompassing the world as we know it. More organizations rely on big data to help with decision making and to analyze and explore future trends. For current and future software development companies that want to be knowledgeable about using data and analysis, a few big data skillsets will help give them leverage in the coming year.
Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference.
Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. But, these reports are only as useful as the work that goes into preparing and presenting them. In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before. Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and
Regardless of if you’re a data science professional or an IT department who wants to help your company have more successful data science projects, it’s essential to have some data science tools under your belt to avail of when needed. Here are some open-source options to consider. 1. Ludwig. Ludwig is a tool that allows people to build data-based deep learning models to make predictions.
Regardless of if you’re a data science professional or an IT department who wants to help your company have more successful data science projects, it’s essential to have some data science tools under your belt to avail of when needed. Here are some open-source options to consider. 1. Ludwig. Ludwig is a tool that allows people to build data-based deep learning models to make predictions.
Companies hire new talent for a number of reasons. Perhaps they’re growing, or have new goals and needs, or an existing employee is leaving, etc. But, modern recruiters can’t simply wait for one of these things to happen before they start looking for new job candidates. Given the fast-paced and increasingly competitive hiring landscape, recruiters must take a proactive approach to cultivate a group of potential hires — even before they need to fill open positions.
Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017.
Does your brand growth strategy need a shake up? If you’re not sure what direction to head in next, it helps to see what others are up to. That’s why we’ve gathered together 23 brand growth strategy examples highlighting the different tactics that brands like Cadbury, Gymshark and Lego are using to grow brand equity and revenues. With case studies from across a range of sectors, including food and beverage, tech, consumer finance, fashion and gaming, you’ll find plenty of inspiration.
Advances in mass storage and mobile computing brought about the phenomenon we now know as “big data.” These developments then ushered in solutions and tools that can process vast amounts of information — think terabytes of it or more — in real-time. That is how “big” the need for big data analytics came to be. More specifically, big data analytics offers users the ability to generate relevant insights from heaps of data.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Every form of content has unique advantages, so it’s difficult to say any one type of content is head and shoulders above the rest. But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).
KPI Software for an Ever-Changing Business Market! KPI analytics is not just the process of choosing static measurements and placing them on a chart or graph, then reviewing them once every few months to see where your business falls in terms of its projected results and success. A comprehensive, flexible, dynamic KPI Dashboard provides a snapshot of where you are at any given moment and shows you what is working, what needs to change and what devilish details you need to address to improve resu
My guest today is Morgan Molnar, who leads marketing for SurveyMonkey Audience. Established in 1999, SurveyMonkey is a DIY global survey software and panel company. The company is headquartered in San Mateo, California, and has over 17 million active users. . Prior to joining SurveyMonkey, Morgan was a client manager at Nielsen working in the marketing effectiveness practice supporting Procter and Gamble.
Posted by Cyrus-Shepard A good, solid competitive analysis provides you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Companies hire new talent for a number of reasons. Perhaps they’re growing, or have new goals and needs, or an existing employee is leaving, etc. But, modern recruiters can’t simply wait for one of these things to happen before they start looking for new job candidates. Given the fast-paced and increasingly competitive hiring landscape, recruiters must develop a proactive approach to cultivate a group of potential hires — even before they need to fill open positions.
The Mobile App for Tally Gives Users Access and Makes Them More Productive! Tally® Mobile App is the access point for mobile users to leverage features and functionality of the Tally dashboard by connecting to the Tally desktop. Today’s team members are on the road and working outside the office on a regular basis. The Mobile App for Tally makes users more productive by giving them access to accounting, payroll, finance-related features and allowing users to browse reports and access data throug
Bruce Li. Asia Pacific Digital Lead for Vaccines, MSD. A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the Middle East. Bruce has made significant successes in his digital and social media transformation roles across the businesses and people he has worked with.
Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates.
Have you ever wondered why brands like KitKat and Microsoft are so successful at building and maintaining their brands, while others struggle to stand out and survive? What are the key traits of a recognizable brand with a clear value proposition in the New Economy?
Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN , our reply was an immediate "Yes please!". If you're not familiar with DistilledODN , it's a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. It’s not hard to see why — only 21% of emails from email campaigns are opened. Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference.
Does your brand growth strategy need a shake up? If you’re not sure what direction to head in next, it helps to see what others are up to. That’s why we’ve gathered together 23 brand growth strategy examples highlighting the different tactics that brands like Cadbury, Gymshark and Lego are using to grow brand equity and revenues. With case studies from across a range of sectors, including food and beverage, tech, consumer finance, fashion and gaming, you’ll find plenty of inspiration.
Air Taxi of the Future. In a move expected to change the way people travel, Volocopter, in August 2019, announced the launch of its first autonomous flying taxi, a futuristic fourth-generation aircraft featuring Electric Take-Off And Landing (eVTOL) technology and capable of flying at an average speed of 68 mph. Volocopter plans for its air taxi to be an on-demand, inter-city transport vehicle that can carry up to two passengers and their luggage.
We are excited to announce that Owler has joined the Snowflake Data Exchange , a newly-created data marketplace developed by Snowflake , the data warehouse built for the cloud. Now, Owler’s data on over 13 million public and private companies is accessible to Snowflake data exchange customers. The Snowflake Data Exchange enables Snowflake customers to connect with data providers to seamlessly discover, access and generate insights from their data.
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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