CIO

JULY 20, 2022

As technology continues to take a larger role in corporate sustainability practices, CIOs can play a key role in driving both business value and environmental, social, and governance (ESG) performance. In fact, creating and implementing a comprehensive sustainable technology strategy must now be the core mission of a purpose-driven CIO. Every executive in Accenture’s recent sustainable technology survey agreed that technology is critical for achieving sustainability goals.

Technology 543

Technology Technology Education Innovation 543

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 360

Marketing Marketing Algorithm Commerce 360

mention

JULY 20, 2022

Online shopping has experienced tremendous growth since the COVID-19 pandemic. Lockdowns worldwide made customers use online digital platforms for online shopping, which increased e-commerce in the United States by $183 billion. The e-commerce industry is incredibly profitable for sellers. With a wide range of online platforms like Shopify, Magento, and Woocommerce, it has become easier to set up an online store.

Commerce 328

Commerce Marketing Marketing Analysis 328

Crayon

JULY 20, 2022

When I was in 4th grade, my elementary school did an invention convention. Each student had to identify a problem in their everyday life and come up with a solution.

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Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

CIO

JULY 18, 2022

Plummeting sales of printers and PCs and a growing inflation crisis aside, IT spending will remain strong through 2022, rising 3% year-over-year to a total of $4.5 trillion, according to projections released by Gartner Research. The 3% increase in total IT spending represents slower growth than in 2021, as the economy as a whole and the IT sector in particular began to recover from the effects of the pandemic, and growth will largely be driven by cloud services and the data center, Gartner said.

IT 541

IT Research Sales Analysis 541

Chris Webb BI

JULY 17, 2022

Recently I collaborated with a number of people from Microsoft and Snowflake to write a blog post on best practices for using Power BI in DirectQuery mode on Snowflake. You can read it here: [link]. It builds on what is already in the Power BI guidance documentation for DirectQuery to add some advice specific to Snowflake. It also has a few other tips that are generally applicable to all DirectQuery sources and which aren’t in the guidance docs (yet), such as the importance of setting the

IT 308

IT 308

Crayon

JULY 18, 2022

Competitive deals are emotional. How could they not be? You’re in sales because you like to win and make money. Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325

Win Competitive Sales Competitive Intelligence 325

CIO

JULY 18, 2022

More than 38 million people in the United States, including 12 million children, are facing hunger despite the country producing more than enough food to feed everyone. One organization, Feeding America, the country’s largest domestic hunger relief organization, is turning to information technology to help, having hired three years ago its first IT chief to transform how its network of 200 food banks serve the food insecure.

Banking 531

Banking Restaurants Retail Algorithm 531

Smart Data Collective

JULY 19, 2022

AI technology has become incredibly helpful for companies trying to boost productivity. There are a lot of invaluable applications that use AI to bolster efficiency, lower costs and help companies improve the quality of their products and services. According to research from Oberlo, 91% of businesses have invested in AI technology to achieve these benefits.

Technology 353

Technology Technology Management Algorithm 353

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

mention

JULY 22, 2022

It’s no secret that video is one of the most consumed forms of media. It’s everywhere you look, from your phone and laptop screens, to digital billboards, to in-store displays. And with the seemingly endless hours of content available to the consumer, there’s never been a better time for brands to harness the marketing power of video, and more specifically, YouTube.

Entertainment 246

Entertainment Copywrite Algorithm Education 246

Timo Elliot

JULY 21, 2022

It often seems like some folks will do anything to avoid adopting innovation… which caption works better, do you think?

Innovation 131

Innovation IT 131

CIO

JULY 20, 2022

With an undergraduate degree in political science and time spent as a Peace Corps and AmeriCorps volunteer, Lain McGrath hardly envisioned a career in software engineering. Yet after onboarding at HR SaaS provider Gusto in a customer experience (CX) role, exposure to coding sparked McGrath’s interest in shifting professional tracks. The problem: She had no formal training and experience in computer science.

IT 511

IT Capital Security Security 511

Smart Data Collective

JULY 20, 2022

Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Only 32% of executives have officially laid out a data strategy to drive their organization. Furthermore, only 13% of companies are actually delivering on their data strategy.

Business 330

Business Brainstorming Advantage Advantage 330

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. But thanks to ZoomInfo’s new partnership with Amazon Web Services (AWS), things are quickly changing. ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

Marketing 130

Marketing Marketing Profiling Research 130

CXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU). They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily.

Sales 100

Sales Education Startups Marketing 100

CIO

JULY 19, 2022

Leadership styles have traditionally centered their focus on profits, share prices, and productivity, but a new approach increasingly taken up by today’s leaders, known as “authentic leadership,” takes a different spin on the concept. With the authentic leadership model, the focus is on people, values, and ethics first, with productivity and profits subsequently promoted by fostering an inclusive and welcoming environment where everyone feels heard.

Research 488

Research Management Intelligence Intelligence 488

Smart Data Collective

JULY 19, 2022

Are you concerned about your data privacy? You are going to want to invest in a VPN. Few other safeguards will be equally effective. Keep reading to learn why this is so important. A VPN is Going to Be Necessary for Data Privacy – Even if Data Protection Laws Are Passed. Data privacy is becoming a greater concern than ever. One poll from 2021 showed that 83% of Americans supported legislation to protect their data privacy.

Travel 320

Travel Security Security Advantage 320

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

JULY 18, 2022

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. If you don’t do that, you can’t close the deal — no matter how well you do your job. In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them.

Sales 130

Sales Research Finance Information 130

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Marketing 99

Marketing Marketing Research Retail 99

CIO

JULY 21, 2022

Few have had a greater impact on the CIO profession than Charlie Feld has. An industry legend, Feld shaped the CIO role decades ago and has gone on to change the narrative about technology and to transform entire industries. In fact, Feld has such an extensive leadership playbook that we recorded a special two-part episode of the Tech Whisperers podcast to capture his wisdom and insights.

IT 435

IT Security Security Knowledge 435

Dataversity

JULY 22, 2022

You thought you knew all normal forms? (And possibly also some abnormal …) Well, think again: There is also “graph normal form (GNF).” The diagram below is a fifth normal form graph concept model, which is just a few steps from GNF, so hang on: Where GNF comes from GNF is based on serious mathematics, […]. The post Say Hello to Graph Normal Form (GNF) appeared first on DATAVERSITY.

Education 98

Education Information 98

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing.

Sales 100

Sales Sales Enablement Information Marketing 100

Netbasequid

JULY 21, 2022

Social media has given patients a powerful platform. Consumer research shows that 87% of social media users share their health information on one channel or another. And leading HCPs are using it to identify and engage with diverse voices online! It’s easy to see why consumers interact online. Not only can they express themselves and find support in their peers, but they also have access to important information which increases their ability to navigate their current circumstances.

Sports 98

Sports Finance Gaming Research 98

CIO

JULY 22, 2022

Companies are always looking for ways to operate leanly by reducing waste and redundancies in business processes throughout the organization. Value stream mapping (VSM) found its start in manufacturing, but it’s proved equally helpful in the enterprise as a visual mapping technique for optimizing and improving systems and processes. By implementing value stream mapping techniques, companies can eliminate waste in the development processes, identify and predict supply chain bottlenecks, and incre

Business 410

Business Matrix Information Knowledge 410

Data Hut

JULY 20, 2022

We’re continuing the web scraping tutorial series, and this is another blog on how to scrape data from the IMDB website. The data and the python notebook file are given at the bottom of the page for download. The Internet Movie Database (IMDB) is one of the most popular websites in the world. It has a vast database of movies, actors, and directors, as well as trivia and reviews on each movie.

Data Mining 98

Data Mining Information Learning Analysis 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive