Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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Top Five AI-Driven Digital Marketing Tools in 2023

Smart Data Collective

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution. This past week, a growing number of people have talked about the changes that ChatGPT 4 is brining to our lives.

Marketing 285
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How B2B Companies Use Competitive Intelligence to Improve Retention

Crayon

You’ve probably heard the saying, “A rising tide lifts all boats.” It’s associated with the idea that an improved economy will benefit all participants. But what happens when the economic environment is more challenging? B2B companies still need to grow, albeit likely at a slower pace. Where does new revenue come from without a ‘rising tide’?

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Is AI-Generated Content a Net Positive for Businesses?

Smart Data Collective

Global businesses are projected to spend over $420 billion on AI technology by 2028. One of the biggest reasons they are investing in AI is to improve their marketing strategies. You’re in the process of hiring another copywriter for your business, and you had a colleague tell you to try out AI-generated content. AI-generated content has been all the buzz lately as technology gets increasingly smarter, so it’s hard to tell when it’s appropriate and effective to use it.

Business 254
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What is data governance? Best practices for managing data assets

CIO

Data governance definition Data governance is a system for defining who within an organization has authority and control over data assets and how those data assets may be used. It encompasses the people, processes, and technologies required to manage and protect data assets. The Data Governance Institute defines it as “a system of decision rights and accountabilities for information-related processes, executed according to agreed-upon models which describe who can take what actions with what inf

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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DirectQuery Parallelisation In Power BI – Some Examples

Chris Webb BI

Recently we announced an important new optimisation for DirectQuery datasets: the ability to run (some) of the queries generated by a single DAX query in parallel. You can read the blog post here: [link] A few of us on the Power BI CAT team have tested this out with customers and seen some great results, so I thought I’d write a post illustrating the effect this optimisation can have and explaining when it can and can’t help.

IT 339

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Predictive Analytics Helps New Dropshipping Businesses Thrive

Smart Data Collective

Many different industries are growing due to the proliferation of big data. The dropshipping industry is among them. Paul Glen of IBM’s Business Analytics wrote an article titled “ The Role of Predictive Analytics in the Dropshipping Industry.” Glen shares some very important insights on the benefits of utilizing predictive analytics to optimize a dropshipping commpany.

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10 cloud mistakes that can sink your business

CIO

The cloud has changed the IT and business worlds forever, and generally for the better. But when misused or abused the cloud can backfire, leading to a serious business setback or, in a worst-case situation, long-term competitive damage. Ensuing proper cloud use is essential in today’s high-stakes, fast-paced business environment. Learn from the following 10 mistakes, and do your best not to repeat them. 1.

Business 813
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Data Wrangler: A Power Query-Like Experience For Python People

Chris Webb BI

If, like me (and Ruth ), you spend your life in Power BI but have a lingering feeling that you should get round to learning Python for data analysis sometime then here’s something you should check out: the new Data Wrangler extension for Visual Studio Code. All the details are in the announcement blog post: [link] …and this video is a great introduction to what it does: Why is it interesting for someone like me?

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NEW DATA: The Secret to Earning Your CI Stakeholders’ Trust

Crayon

Here at Crayon, we recently published the 2023 State of Competitive Intelligence , a benchmark report based on a survey of CI leaders and stakeholders.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. One of the biggest trends pertains to personalization. The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. The article makes the point that AI is key to meeting that expectation.

Marketing 302
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10 things CIOs wish they knew from the start

CIO

“Life can only be understood backwards but it must be lived forwards,” wrote Danish philosopher Søren Kierkegaard. That’s true, but what if by some stroke of magic we could go back in time and give a pep talk to our younger selves. What would we say? To provide some indirect counsel for first-time CIOs, we asked IT leaders to have a quiet word with their younger selves when they first took on a senior IT leadership role.

Finance 697
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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti, the largest independent performance marketing firm in the U.S.

Win 263
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Power BI TMDL And Version Control Announcements From SQLBits

Chris Webb BI

If you missed out on the big announcement last week about Tabular Model Definition Language and the future of Power BI version control at SQLBits last week, then the recording of the session has already been published: If you’re a professional Power BI developer you must watch this one! Mathias Thierbach (of [link] fame) has also published the slides here.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Key Strategies to Develop AI Software Cost-Effectively

Smart Data Collective

You have probably read a lot about the major changes brought on by AI technology in recent months. Many people have called 2023 “the year of AI.” Every day we hear new stories about miraculous breakthroughs caused by ChatGPT and other AI applications. For example, ChatGPT recently The Independent said that the technology is starting to show signs that it can think like humans.

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Industry clouds prove their business value

CIO

Companies across nearly every vertical are finding a transformational lifeline in industry clouds. Swiss biopharmaceutical Idorsia is one such company, having embraced a partnership with industry cloud provider Veeva to survive. In June 2017, Idorsia had a lot on its plate, namely a new company to stand up, with 650 scientists and employees, a robust discovery pipeline, early-stage clinical assets, and plans to launch commercial products within five years.

Business 668
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Top 10 questions in competitor research for strategy teams

Aqute Intelligence

Often it is strategy teams that manage and instigate competitive intelligence projects. Competitor analysis may be the goal for its own sake or it may be conducted in support of other activities such as corporate strategy, acquisitions or reorganizations. Competitor analysis questions asked by strategy teams may be similar to those asked by other business teams, and in fact may be used to enable those business teams in their own projects.

Research 130
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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S., today announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media

Win 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Marketers Use AI to Take Advantage of 3D Rendering

Smart Data Collective

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028. One of the ways that AI technology is shaping the marketing profession is with advances in 3D rendering.

Advantage 252
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How can CIOs protect Personal Identifiable Information (PII) for a new class of data consumers?

CIO

Industries increasingly rely on data and AI to enhance processes and decision-making. However, they face a significant challenge in ensuring privacy due to sensitive Personally Identifiable Information (PII) in most enterprise datasets. Safeguarding PII is not a new problem. Conventional IT and data teams query data containing PII, but only a select few require access.

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Top 5 RevOps Challenges and How to Solve Them

Zoominfo

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Limited automation means many RevOps tasks are still done manually. Inaccurate data means leads aren’t routed properly to sales.

Sales 130
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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S., today announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media

Win 130
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Maximize Tax Deductions as a Business Owner with AI

Smart Data Collective

AI technology offers a number of major benefits of small businesses and freelancers. The market for AI is projected to be worth nearly $1.6 trillion by 2030. We have talked about how businesses are using AI for marketing and tools like ChatGPT to create content more easily. However, one of the other benefits of AI is that it can help with your taxes!

Business 212
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What’s next for network operations

CIO

By Serge Lucio, Vice President and General Manager, Agile Operations Division This is a continuation of Broadcom’s blog series: 2023 Tech Trends That Transform IT. Stay tuned for future blogs that dive into the technology behind these trends from more of Broadcom’s industry-leading experts. Enterprise networks are undergoing a profound transformation.

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The Old World Vs the New World – Retail Evolution Through the Digital Decade

Intelligence Node

Retail has changed staggeringly in the last decade. More so, with the pandemic disrupting normalcy and retailers having to adapt to a remote, digital-first approach to keep businesses afloat. This. The post The Old World Vs the New World – Retail Evolution Through the Digital Decade appeared first on Blog.

Retail 104
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2023 Domo Ovation Award Finalists

Domo

The 2023 Domo Ovation Awards finalists are here. The winners are due to be announced On March 28th and we at Domo on Data wanted to celebrate the great work that has been achieved this year utilizing Domo. Categories for the Awards this year included : Adoption Advocate Best Domo Everywhere Application Business Impact Community Member of the Year Data Impact Executive of the Year Most Innovative Application Most Novel Application Overall Excellence Positive Impact Rookie of the Year Below is a s

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr