Sat.Jul 25, 2020 - Fri.Jul 31, 2020

article thumbnail

Qlik Sense vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

article thumbnail

Using SEC Edgar Database for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The U.S. Securities and Exchange Commission (SEC) is part of the United States federal government. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Can You Use Analytics to Measure Employee Engagement?

Smart Data Collective

Employee engagement is one of the most important metrics for the success of an organization, but it’s an elusive figure. According to one recent Gallup poll , a meager 15 percent of employees define themselves as “engaged” with their work. But what does that really mean? And how can you measure or improve employee engagement in your organization? What Is Employee Engagement?

Education 284
article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. You want the best of the best from every industry specialty. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. Unfortunately, we’re not actually superheroes and there is no magic formula to pinpointing your perfect people.

Marketing 246
article thumbnail

Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Moz

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect.

Win 71

More Trending

article thumbnail

Integrated Data Pipelines Make Magento 2 A Premier B2B Solution

Smart Data Collective

Data pipelines have been crucial for brands in a number of ways. In March, Hubspot talked about the shift towards incorporating big data into marketing pipelines in B2B campaigns. “A modern B2B sales pipeline is a treasure trove of data to model and improve, providing insights that are critical to performance,” writes Hubspot author Dan Tyre. However, it is important to use the right data pipelines to leverage these benefits.

Commerce 280
article thumbnail

How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Out of all the daily tasks a salesperson goes, it’s definitely the most uncomfortable.

Sales 240
article thumbnail

How to Analyze Consumer Markets and Buyer Behavior on Social Media

Digimind

Consumer markets and buyer behavior. Two key phrases that you’ve probably heard a lot in marketing; however, the chances are not so much in social media. Consumer markets and buyer behavior can teach your business a lot about the way customers are buying from you, and interacting with your brand. They can even suggest where to take your product growth in the future.

article thumbnail

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Moz

Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO.

article thumbnail

Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

article thumbnail

How to strengthen your Home’s Security through Data and Technology

Smart Data Collective

. It is the 21 st century, and technology has experienced radical changes making it more seamless to perform tasks. The massive advancement in technology is increasing the rate of real time monitoring, data collection, and data measurement. The changes in technology enable the massive integration of data into smart home technology and the existing environment site.

Security 277
article thumbnail

GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

Zoominfo

Realizing that there is such a small gap between good and great can either be terrifying or empowering. . It’s not uncommon to hear about horse races where the second place jockey is behind by two-and-a-half lengths. Take the 2018 Kentucky Derby as an example: Good Magic lost to Justify by that exact amount. . That’s a half-second difference between a winner and a second place ribbon.

Sales 213
article thumbnail

Optimizing retail BI for the future of work

Domo

In the first half of 2020, every business’s ability to learn and adapt was put to the test. As a result, a seismic shift is occurring in the way data and business intelligence drive strategic initiatives and create the ability to respond to whatever comes next, quickly and precisely. The rise of data science and artificial intelligence is at the heart of this movement, as businesses start to understand that these technologies give them the ability to predict what’s coming next.

Retail 52
article thumbnail

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

Moz

Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot t

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Benefits Of Pursuing AWS Certified Cloud Practitioner Certification

Smart Data Collective

AWS has become a surprisingly popular platform. It has over a million customers and generates over $104 billion a year. This can be a great skill to learn for anyone in IT that wants greater wages and job security. Before even considering an IT career , you must understand yourself. What are your ambitions for the new year? Are you just going to sit there and wait for things to happen when you can make a major impact on your career with the right training?

Knowledge 242
article thumbnail

What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

Startup life is shown with two starkly different images: a couple of entrepreneurs toiling away in a garage or titans managing teams of people in an open-concept office space full of fancy coffee machines and endless snacks. Although it might be months till we head back to the office, the journey from garage to office park is a physical manifestation of growth.

Startups 162
article thumbnail

Mario Carrasco, cofounder of ThinkNow, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Mario Carrasco, cofounder of ThinkNow on his opinion and experiences about diversity in consumer insights. Find Mario Online: Website: [link]. LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.hap

article thumbnail

Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function

BI Insight

A while ago I wrote a blogpost on how to use Unicode characters in Power BI. In that blogpost I used a recursive Power Query function to convert Hex values to Dec values. A few weeks back one of my site visitors kindly shared his non-recursive version of Power Query function which beautifully does the … Continue reading Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Machine Learning Enhances VPN Testing Effectiveness In Amazing Ways

Smart Data Collective

In December, Springer published an insightful article about the value of deep learning for VPNs. The article “Deep learning-based real-time VPN encrypted traffic identification methods” delves into the use of machine learning to improve encryption models. However, there are other ways that machine learning is improving the quality of VPN technology.

Learning 228
article thumbnail

GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

Zoominfo

Realizing that there is such a small gap between good and great can either be terrifying or empowering. It’s not uncommon to hear about horse races where the second place jockey is behind by two-and-a-half lengths. Take the 2018 Kentucky Derby as an example: Good Magic lost to Justify by that exact amount. That’s a half-second difference between a winner and a second place ribbon.

Sales 130
article thumbnail

Orion Brown, founder of the Black Travel Box, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Orion Brown, founder of the Black Travel Box & Brand Management Consultant on her opinion and experiences about diversity in consumer insights. Find Orion Online: Website: theblacktravelbox.com LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Fac

Travel 52
article thumbnail

Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function

BI Insight

A while ago I wrote a blogpost on how to use Unicode characters in Power BI. In that blogpost I used a recursive Power Query function to convert Hex values to Dec values. A few weeks back one of my site visitors kindly shared his non-recursive version of Power Query function which beautifully does the … Continue reading Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function.

article thumbnail

Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

article thumbnail

Why this management style is key to post-Covid success

Domo

More than half a century ago, Douglas McGregor, then a professor at the MIT Sloan School of Management, developed two theories related to human work motivation and management. In 2020, those theories—Theory X and Theory Y—are as important for companies to understand as they ever have been. That’s because, during a crisis like the one we’re in now with COVID-19 , there are all kinds of important decisions to make related to people.

article thumbnail

How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Out of all the daily tasks a salesperson does, it can be the most uncomfortable.

Sales 100
article thumbnail

Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products on her opinion and experiences about diversity in consumer insights. Find Maya Online: Website: [link]. LinkedIn: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/h

article thumbnail

Contify helps a US-based B2B Professional Services Firm to Leverage Account Intelligence for Sales Growth

Contify

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced that it has successfully deployed its account intelligence solution to help a US-based management consulting and advisory services firm leverage intelligence on key accounts to drive new opportunities that boost sales. As part of the engagement, Contify deployed its proprietary AI-enabled Account Intelligence platform for the sales and business development teams of the firm that: 1.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr