CIO
JULY 13, 2020
The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch. But you can’t improve what you can’t measure – which is why analytics now envelops the entire enterprise, crunching every data set it can find to get a clear view of current reality and suggest a better road ahead.
Zoominfo
JULY 13, 2020
At their best, personas can help us better understand users and meet their needs. At their worst (i.e personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Intuition and gut reactions only get you so far. They don’t serve a whole lot of purpose when it comes to making personas the best they can be.
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Tinuiti
JULY 14, 2020
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Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
CIO
JULY 13, 2020
The COVID-19 pandemic has profoundly disrupted supply chains across the globe. This is especially true in the manufacturing industry, where supply chain managers must track and analyze the pandemic’s impact in every region that effects their business: Is it safe to bring staff into factories? Are suppliers still shipping — or even still in business?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
Digimind
JULY 14, 2020
What were the most discussed brands online in Q2 2020? Amazon, Netflix, Nintendo, Tiktok and Zoom made it to the Top 5 this quarter.
Happy Market
JULY 17, 2020
This episode is in partnership with MrWeb’s Insight in the Mobile Age segment. My guest today is Giles Palmer, Founder and CEO of Brandwatch. Founded in 2007, Brandwatch is a global enterprise social intelligence company. It allows users to analyze and utilize conversations from across the social web. Brandwatch employs more than 500 people. Giles is also the Chairman of Futrli, an SMB focused software company.
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Domo
JULY 15, 2020
To say we are living in the data economy would be a huge understatement. Most organizations these days understand that the data they’ve been gathering is not only currency, it’s among their most valuable assets, especially if they are willing to wring every last ounce of potential out of it. To that end, many businesses are turning to data science , a technology that has the ability to help companies better understand and analyze their data and, in turn, make better decisions, faster.
Moz
JULY 15, 2020
Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API.
Elegant BI
JULY 15, 2020
Do You Want To Understand and Enable Citizen Data Scientists? You SHOULD! I had a conversation with a dear friend the other day and one of the things we discussed was the ubiquitous mention of Citizen Data Scientists in technology and industry publications and conferences. My friend (who shall remain nameless), insisted that this was just another passing fancy and that Citizen Data Scientists were not really all that important in building the enterprise of the future.
Happy Market
JULY 16, 2020
In this episode, we’ll hear from insight professionals at top brands and consultancies on their opinions and experiences about diversity in consumer insights. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Aaron Burcell, CEO of methinksWebsite: [link] [link] [link] Yim, Principal and Chief Strategist at Sparkle InsightsWebsite: sparkleinsights.com LinkedIn: [link] [link] Kantak, Consumer Insights Manager at Disney Parks, Experie
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Domo
JULY 14, 2020
The transportation and logistics industry has always had to straddle the line between delivering freight on time—all the time—and optimizing cost. Now, that skill is being tested like never before. COVID-19 has not only presented the industry with one roadblock after another, it has forced organizations within it to reconsider their business models altogether.
Moz
JULY 15, 2020
Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon.
Markets and Markets
JULY 13, 2020
Competitive intelligence (CI) has a huge contribution to a company’s growth when implemented and executed correctly. The three key areas in which it contributes the most is revenue growth, ability to quickly adapt to market changes, and the ability to holistically impact the company. As per the SCIP survey, the foundation of CI does matter. The companies having defined KPIs for CI were more than two times as likely to see an increase in their revenues as a result of CI efforts as compared to tho
Happy Market
JULY 17, 2020
This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020. My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20|20. 20|20 is headquartered in Nashville, with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Elegant BI
JULY 17, 2020
Integrate SAP and BI Tools: Low Cost, Minimal Training, Fast and Easy! If you are using SAP® in your business, you know that it takes time to plan, implement and train for this enterprise application. If your team wants to undertake a data democratization initiative and use data in various systems and data repositories to analyze and gain insight for business intelligence, you would be wise to select a business intelligence solution that can be easily integrated with SAP and allow your users to
Moz
JULY 15, 2020
Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API.
Markets and Markets
JULY 13, 2020
Competitive intelligence (CI) has a huge contribution to a company’s growth when implemented and executed correctly. The three key areas in which it contributes the most is revenue growth, ability to quickly adapt to market changes, and the ability to holistically impact the company. As per the SCIP survey, the foundation of CI does matter. The companies having defined KPIs for CI were more than two times as likely to see an increase in their revenues as a result of CI efforts as compared to tho
Moz
JULY 15, 2020
Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Moz
JULY 15, 2020
Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon.
Moz
JULY 14, 2020
Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value.
Moz
JULY 14, 2020
Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value.
Moz
JULY 14, 2020
Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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