Zoominfo

DECEMBER 7, 2017

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? Let that sink in. We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t.

Profiling 100

Profiling Sales Data Analysis Research 100

Elegant BI

DECEMBER 7, 2017

Self-Serve Data Preparation is the next generation of business analytics and business intelligence. Self-serve data preparation makes advanced data discovery accessible to team members and business users no matter their skills or technical knowledge. What is Self-Serve Data Preparation? In the past, preparing data for analysis was a time-consuming process, a task that was relegated to the IT team and involved complex tasks like Data Extraction, Transformation and Loading (ETL), access to data wa

Business 52

Business IT Competitive Landscape Analysis 52

Domo

DECEMBER 5, 2017

Fried pickles spur a quick, data-driven decision Recently, Freddy’s Frozen Custard & Steakburgers found it needed to make a quick decision on a new limited-time offer—its tasty fried pickles. Throughout the year, the fast-growing restaurant chain features various limited-time offers such as special burgers, custards, or appetizers that run for 6-8 weeks.

Restaurants 52

Restaurants Business Environment Sales Security 52

Contify

DECEMBER 4, 2017

Image by Freepik Google Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.

Market Intelligence 40

Market Intelligence Analysis Business Environment Information 40

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Everything from the channel you select to the language you use impacts how your prospect will respond. The more information you have—the better! Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness.

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Sales Information Research Marketing 100

Better Buys

DECEMBER 5, 2017

Marketing automation is more than just a buzzword. It is shaping the future of marketing. Big data, accurate predictive modelling, relevant content and faster results are just some of the wonders of marketing automation that redefine the game. While it is becoming widely practiced today, one big mistake of marketers is failure to personalize their […].

Profiling 28

Profiling Marketing Marketing Gaming 28

Elegant BI

DECEMBER 4, 2017

What is Assisted Predictive Modeling? Anything that can help your business users to understand, interpret and analyze data is a help! Users have many tasks to perform in a given day and while analysis may not be their forte, they definitely need clear, concise data to share, to make decisions and to see opportunities, challenges and patterns. To be a positive asset to the business, your business users must be able to accurately plan and forecast everything from budgetary needs to team members an

Predictive Analytics 52

Predictive Analytics Analysis Algorithm Data Analysis 52

Better Buys

DECEMBER 8, 2017

HubSpot and Infusionsoft are two marketing automation giants that help companies generate leads, find the right buyers and achieve a high return on their marketing investment. Both offer powerful tools that unite marketing and sales initiatives under one intuitive platform. Although HubSpot’s and Infusionsoft’s offerings sound similar, both solutions have different strengths that can serve […].

Marketing 22

Marketing Marketing Sales 22

Better Buys

DECEMBER 7, 2017

Marketo and HubSpot are two of the most widely recognized names in the marketing automation software market. They allow businesses of all sizes to create and scale automated, cross-channel campaigns, as well as identify and share the most valuable leads with their sales team. While both come with integrated digital marketing tools, they aren’t the […].

Sales 20

Sales Marketing Marketing Business 20

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence