Crayon

DECEMBER 14, 2021

Marketing 617

Marketing Marketing 617

Cipher

DECEMBER 13, 2021

This fall, the Society of Insurance Research (SIR) hosted their 51st annual conference, bringing together leaders from across the insurance industry. And as we approach winter, we’re still making our way through all the valuable content presented at the conference. The conferences co-chairs Neelam Paharia with Allstate and Lori Schoenberger with Amerisure did a fantastic job curating an agenda that delivered.

Research 537

Research 537

Smart Data Collective

DECEMBER 13, 2021

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology. Smart e-commerce entrepreneurs are utilizing big data to address many of the problems they are facing.

Commerce 346

Commerce Marketing Marketing Business 346

mention

DECEMBER 15, 2021

Your Zoom background creates a strong impression of you. This can be professional or otherwise depending on your choice of real or virtual background. With the right background, you’ll feel a lot more confident while broadcasting from your home or office. Backgrounds also come with a wide range of additional benefits, such as: They keep your private spaces private They can be a great icebreaker They help you project a professional appearance They create a feeling of calm/fun They minimize distra

Business 245

Business Marketing Marketing IT 245

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Win

Paul Turnley

DECEMBER 12, 2021

Last year I wrote this post about the new composite model feature in Power BI that enables datasets to be chained together using a featured called “DirectQuery for PBI Datasets and AS“ The prospect of creating a data model that virtually layers existing data models together without having to repeat the design, sounds like nothing … Continue reading →

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114

Smart Data Collective

DECEMBER 17, 2021

Big data has become invaluable to many businesses around the country. A growing number of business owners are investing in data-driven marketing strategies. One of the biggest ways that big data can help your business reach more customers is through SEO. Earlier this summer, we talked about the approaches to data-driven SEO. However, there are a lot of benefits from the business side that you have to understand as well.

Business 339

Business Data Mining Education Competitive 339

Netbasequid

DECEMBER 15, 2021

Social media monitoring tools zero in on what your consumers like, dislike and hope for. These tools track consumer behaviors so brands can jump in at just the right moment to nudge them along on the purchase path. And that’s really just scratching the surface of social media monitoring capabilities. We are going to highlight a handful of social analytics tools that are non-negotiable “must have” tools, and you’ll want to pay attention because: Half of the marketers worldwide turned to social li

Competitor Analysis 105

Competitor Analysis Benchmarking Competitive Banking 105

Zoominfo

DECEMBER 17, 2021

After losing his job and his marriage at the same time, John Felts needed work. He fell into sales while on an interview for an IT position. After nearly a year of struggling to make it in sales, his big break came when he started selling to a local blood bank. In this week’s episode, John tells us how he managed to stand out by giving his blood, sweat, and tears … and more blood Available wherever you listen to podcasts: Apple | Spotify | Website Brace Yourself We’ve got milli

Sales 100

Sales Banking Restaurants Win 100

Dataversity

DECEMBER 17, 2021

Data plays a central role in digital transformation. In fact, it’s been referred to as the currency of modern, digital business. Without data, companies lack a true understanding of their customers, markets, trends, and even their own products and employees. While most organizations likely appreciate the value of their data, many struggle with figuring out […].

Marketing 98

Marketing Marketing Business Education 98

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Smart Data Collective

DECEMBER 16, 2021

Analytics technology has become fundamental to many aspects of organizational management. Some of the benefits of analytics actually have crossover with each other. For example, more companies than ever are using analytics to bolster their security. They are also using data analytics tools to help streamline many logistical processes and make sure supply chains operate more efficiently.

Security 327

Security Security Data Mining Algorithm 327

Netbasequid

DECEMBER 13, 2021

Winning significant market share in any category is tricky, as consumer desires can shift pretty quickly – and only the nimblest of brands are able to keep pace. They do this by monitoring trends using the latest technological advances to extract actionable intel that supports a number of key tactics, one being influencer analysis. Advances in social media analytics abound, with brands able to capture, track and measure massive quantities of data in minutes.

Analysis 105

Analysis Market Intelligence Business Environment Win 105

Zoominfo

DECEMBER 17, 2021

ZoomInfo’s podcast, “ Pretty Big Deal ,” shares big stories from salespeople about the deals that shaped their careers. Launched just over a month ago, we’ve already learned some pretty important lessons. As we round out the year, here are four compelling takeaways to help improve the way you sell. 1. Leverage Relationships In episode one, Bryan Tunick, a ZoomInfo sales manager, had to think quickly when a pretty fantastic deal nearly turned into a 90% discount.

Learning 100

Learning Sales Gaming Startups 100

Dataversity

DECEMBER 16, 2021

When we talk about applications for natural language processing (NLP), the use cases that generally come up focus on Voice of the Customer (VoC) and Customer Experience Management (CEM). And fair enough: Plenty of the activity around and investment in NLP has been in this space. The NLP-powered customer experience platform Medallia was just purchased by […].

Management 98

Management Information Education 98

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Competitive

Smart Data Collective

DECEMBER 14, 2021

Collecting data is a necessary step that companies must take to reach their desired standards or keep from declining in quality. Not only that, but the product or service primarily influences the public’s perception of a brand that they offer, so gathering the data that will inform them of customers’ level of satisfaction is extremely important. But what ways should be used to do so?

Information 322

Information Management Business Marketing 322

Netbasequid

DECEMBER 14, 2021

Your customers come with many nuanced behaviors, and taking the time to discover what makes them tick is worth the effort. Painting your audience with a broad brush is unwise. It leaves a lot to be desired in your marketing strategy, particularly when there’s a wealth of consumer insights floating beneath the surface. Uncovering subtle variations in your audience segments allows you to target your ideal consumer with precision and strengthen your brand through various use cases.

Competitive 105

Competitive Competitive Intelligence Intelligence Intelligence 105

Zoominfo

DECEMBER 14, 2021

Sales plays an outsized role in driving growth at many organizations. Yet despite its importance, recent data suggests that sales as a profession is facing a looming hiring crisis. Data from ZipRecruiter indicates that sales vacancy listings are reaching unprecedented highs , up 65 percent to more than 700,000 listings as of July 2021. The Wall Street Journal notes that many companies are struggling to attract new sales reps, due in part to negative perceptions of sales as an industry.

Sales 100

Sales Sports Competitive Technology 100

Dataversity

DECEMBER 17, 2021

Despite extraordinary advancements in the field, machine learning (ML) and deep learning have seen slow adoption in the enterprise. It’s reported that nearly 80% of enterprises fail to scale AI deployments across the organization. However, in 2022 AI will evolve to better deliver on its promise. There will be a new wave of technological advancements that will […].

Learning 98

Learning Technology Technology IT 98

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IT

Smart Data Collective

DECEMBER 15, 2021

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. But driving sales through the maximization of profit and minimization of cost is impossible without data analytics.

Marketing 309

Marketing Marketing Sales Analysis 309

Netbasequid

DECEMBER 16, 2021

Your consumers are your brand’s heartbeat. Without their support, your company could suffer a cardiac event signaling a downfall. This is why tracking and measuring your consumers’ collective voice using voice of customer analytics is so mission critical. It teaches your brand how to live its healthiest brand life, by maneuvering around trouble spots and shifting to meet customer demands.

Travel 98

Travel Win Profiling Learning 98

Vable

DECEMBER 13, 2021

How has COVID-19 impacted our collective and independent decision making processes? In this piece, I want to highlight some recent academic research which suggests that COVID may have affected people's attitude to decision making. In light of this, I want to offer some insights into why decision making is so important, outline some different approaches, and finally offer some advice for making better decisions.

Research 98

Research Business 98

Dataversity

DECEMBER 15, 2021

The abilities of an organization towards capturing, storing, and analyzing data; searching, sharing, transferring, visualizing, querying, and updating data; and meeting compliance and regulations are mandatory for any sustainable organization. Many companies have already invested in their data environment by deploying a traditional data warehouse, but data warehouses have many limitations.

Business Intelligence 98

Business Intelligence Education Information Business 98

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Capital

Smart Data Collective

DECEMBER 14, 2021

OKRs are a simple yet powerful management framework for managers to align with employee goals with the organization while fostering transparency and streamlining goal attainment. Employee monitoring is very important. Measuring results and performance is critical to business success. However, it is often challenging to ensure that your metrics are aligned with the C-suite objectives and that all your employees are engaged and connected in meeting these targets.

Business 300

Business Advantage Advantage Capital 300

Netbasequid

DECEMBER 17, 2021

Consumer trust toward cryptocurrency is slowly increasing over the past two years, with Gen Z and Millennials leading the charge. What will this mean for purchase behaviors in the future? Savvy brands are watching closely for indicators – and here’s why you should be too! Indexing higher than older groups, Gen Z and Millennials are leading the exploding online conversations – and corresponding positive sentiment toward – cryptocurrency, as we can see in the infographic below sp

Benchmarking 98

Benchmarking Globalization Banking Advantage 98

Weidert Group

DECEMBER 16, 2021

When you’re leading a complex business like manufacturing, the number of metaphorical plates you’re spinning all at once can be daunting. And when it’s time to run reports about what’s on those plates and how it’s helping achieve business goals, the available metrics and tools you can use seem endless — especially for inbound marketers. The availability of data in inbound is a double-edged sword — marketers have access to literally thousands of data points at any given time.

Marketing 86

Marketing Marketing Business IT 86

Dataversity

DECEMBER 14, 2021

In an increasingly interconnected, fast-changing, and globalized world, business operations have entered a new level of complexity. Whether a company designs products, manufactures them, or provides a certain service – and in many cases, there are companies that do all of the above – the process has multiple layers. The end product likely goes through […].

Business 98

Business Globalization Information Management 98

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence