Sat.Jan 04, 2020 - Fri.Jan 10, 2020

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14 Questions to Ask a Candidate’s References Before Hiring

Zoominfo

Depending on who you ask, reference checks are either an extremely valuable tool or a complete waste of time. But the fact is: a great candidate’s resume is only part of the hiring equation. You’ve got their previous experience and accomplishments on paper, but the intangibles are still unknown to you. You can trust your intuition and go forward with a hire—but we’ve all been surprised before.

Learning 211
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8 ways to convince your boss to choose Aqute

Aqute Intelligence

Okay, so you’ve had a read of our website, and you like what you see. You think we can help your team understand the opportunities and threats presented by your competitors. But first, you need to convince your boss. Here are 8 reasons why Aqute is the partner of choice for so many software, healthcare and consumer brands. 1: The goldilocks of competitive intelligence agencies We’re a medium-sized agency.

Briefing 130
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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

Posted by MiriamEllis. Image credit: Migaspinto. If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map.

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Utilize The Effectiveness Of Professional Executive Dashboards & Reports

Datapine Blog

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. – Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado. In the digital age, brands, businesses, and organizations have a wealth of information at their fingertips: a level of insight that if leveraged correctly, not only has the power to offer a real competitive edge but provides the potential to innovate, inspire and create a well-oiled commercial machine that continues

KPI 59
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin!

Sales 200

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Intro to Python - Whiteboard Friday

Moz

Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn.

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Issue 1 – Happy MRx Podcast Newsletter

Happy Market

First off … Happy 2020!!! In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News. First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings. New Format of Happy MRxP This podcast will have a journalistic approach, covering issues surrounding our industry and the companies it touches.

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The Guide to Launching a Successful Employee Advocacy Program

Zoominfo

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? . While there are some definitive advocacy program no-nos, an authentic and successful employee advocacy program is lucrative to attracting new talent and new business.

Profiling 147
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What is Modern BI and How is it Different From Traditional BI?

Elegant BI

Business Intelligence isn’t new but the way we gather, analyze and digest this intelligence is definitely changing. In the past, business intelligence was delivered to senior executives by IT and/or business analysts. The combination of a fast-paced business environment and a limited budget and limited resource reality means that most organizations must optimize resources and time to produce results.

IT 52
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

Moz

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using Keyword Explorer.

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Better Buys’ Office Equipment 2020 Innovative Product of the Year Award

Better Buys

Better Buys has announced its 2020 Innovative Products of the Year Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of previous Editor’s Choice Award winners of office equipment products. Each award recipient not only offered the greatest value and functionality but […].

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The Guide to Launching a Successful Employee Advocacy Program

Zoominfo

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? While there are some definitive advocacy program no-nos, an authentic and successful employee […].

Marketing 145
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How to present and share competitive intelligence research

Aqute Intelligence

Data is abundant and valuable. Except when it’s meaningless. The key difference between a heap of useless data and actionable insights is presentation. While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitive intelligence. After all, the way you present data is dependent on the type of information you’re gathering, the audience, and the intention or goal behind the data collection.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data Analytics Software: Affordable and Appropriate for All!

Elegant BI

Should My Small Business or Start-Up Use Data Analytics? When a start-up or small business looks at its budget and resources, it often concludes that, while data analytics is important to its business, data analytics tools may be too complex, too sophisticated and too expensive to include in its initiatives and programs. The truth is that Data Analytics Software has become a mandatory investment for every business that wishes to gain market share and sustain a competitive advantage.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin!

Sales 100
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14 Questions to Ask a Candidate’s References Before Hiring

Zoominfo

Depending on who you ask, reference checks are either an extremely valuable tool or a complete waste of time. But the fact is, a great candidate’s resume is only part of the hiring equation. A candidate has come through your talent pipeline. You’ve got their previous experience and accomplishments on paper, but the intangibles are still unknown to you.

Learning 100