Crayon
DECEMBER 29, 2020
As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan. CI pros have their own roles and KPIs to think about, but the impact of their work felt across the entire organization.
Smart Data Collective
DECEMBER 30, 2020
As technology has advanced in the transportation industry, there’s a lot of data available that can enhance truckers’ safety all over the world. One recent example is the development of electronic logging devices (ELD) that monitor drivers’ Hours of Service (HOS) compliance. But there are other examples of how technology is improving truck driver safety – that’s what telematics is all about.
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Zoominfo
DECEMBER 28, 2020
You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.
Alexa
DECEMBER 27, 2020
If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates. This result shows that users are willing to use chatbots, but the experience still needs to be properly executed to meet their needs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Netbasequid
JANUARY 1, 2021
The world is changing and 2020 has offered lots of opportunities for cosmetics brands to transform with it. And many are – making decisions informed by social media listening and consumer intelligence, often with practical purposes. For example, Estee Lauder and others are offering products to help consumers battle “maskne” and are winning consumer love for it.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
JANUARY 1, 2021
In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Now, there’s another major regulation that went into effect in 2020. California rolled out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States.
Dataversity
DECEMBER 30, 2020
Click to learn more about author Samantha Humphries. When reflecting on 2020, the effects of COVID-19 have touched nearly every corner of the globe, spanning continents, age groups and industries. The pandemic forced an almost overnight transformation in the way most businesses operate, particularly for those that did not already have cloud security tools in […].
Netbasequid
DECEMBER 31, 2020
. The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s no time like the present for a first-rate recalibration to restart your consumer intelligence clock for 2021.
Smart Data Collective
DECEMBER 30, 2020
Big data is changing the nature of online privacy in incredible ways. We have talked extensively about changes of online privacy due to advances in big data and ways people must adapt. Millions of people fall victim to cybercrime every day. The FBI’s Internet Crime Complaint Center (IC3) reported that in 2019, they received 467,361 complaints from consumers and recorded approximately $3.5 billion in losses to business and individual victims.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Zoominfo
DECEMBER 28, 2020
You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.
Dataversity
DECEMBER 29, 2020
Click here to learn more about Gilad David Maayan. What Is One-to-One Marketing A one-to-one marketing strategy strives to create an experience that fits the individual customer. Rather than segment customers into groups, one-to-one marketing strategies treat each customer individually. This is similar to how sales representatives remember details about each customer, like date of […].
Netbasequid
DECEMBER 30, 2020
It is well known that everyone enjoys reminiscing on happy memories. However, due to the pandemic and a tumultuous year overall, many people have been reminiscing about the past to escape the uncertain times of the present. This is exactly why many marketers are appealing to the masses by featuring nostalgic facets in their products and campaigns—offering feelings of comfort and security during tough times.
Smart Data Collective
DECEMBER 31, 2020
PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns. However, despite the major advances of data-driven and AI technology in the search marketing field , many marketers still struggle.
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Similarweb
DECEMBER 28, 2020
What’s the big deal with affiliate marketing? Everyone is talking about it, it’s an exciting and profitable marketing method but there’s a lot to know and understand before you jump in. . There’s a reason affiliate marketing has become so popular in recent years. The method uses affiliate marketers to advertise products (receiving an affiliate commission for each sale), allowing businesses to gain traction and followers in new markets with minimal effort.
Dataversity
DECEMBER 31, 2020
Click to learn more about author Jeany Prinz. Express Yourself! All individuals are unique, and so are our data needs. From simple CSV files to REST APIs to Google’s BigQuery or using customized shared components, Data Science Analytics Platforms offer many ways to access and analyze your data. Today, we will demonstrate how to access […]. The post Analyzing Gene Expression Data appeared first on DATAVERSITY.
Netbasequid
DECEMBER 29, 2020
TikTok is changing the world, one music-powered trend at a time. And in the process, it’s breathing new life into the music industry and offering a viral way for brands to reach consumers. Let’s see how it looks and where your brand can benefit! And be sure to check out our Adweek webinar where we’ll share How to Use TikTok, Instagram and Facebook Insights to Propel Your Content Strategy !
Smart Data Collective
DECEMBER 30, 2020
Big data is playing an important role in many facets of modern business. One of the most important applications of big data technology lies with inventory management and optimization. Understanding the Best Data-Driven Inventory Optimization Applications for the Coming Year. This is the best inventory optimization software for 2021, according to the latest research updated in December 2020 by Business.org.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
IBI
DECEMBER 28, 2020
These top-ten 2020 blogs tell the story of a momentous year for all of us at ibi: The post Best ibi blogs of 2020 appeared first on ibi.
Weidert Group
DECEMBER 29, 2020
Let’s talk about the performance of your website and marketing campaigns (the keys to a powerful inbound marketing program). Do you know how your assets are converting leads that deliver company growth? In this article, we’ll offer insights and guidance on determining reasonable conversion rates from top-of-the-funnel to bottom for complex B2B industries.
Netbasequid
DECEMBER 28, 2020
. The internet is in everything these days, from thermostats to doorbells and everything in between. But with privacy concerns, security and functionality issues, consumers have a love/hate relationship with smart home gadgets. So, do smart home integrations make sense to consider in 2021? Here we’ll explore what the consumer and market intelligence has to say about this emerging trend with a focus on: Consumers growing more tech-focused.
Dataversity
DECEMBER 31, 2020
Click to learn more about author Charles Burger. In a year full of uncertainty, 2020 reinforced the value in safeguarding data and effective storage solutions. As the pandemic created a need for rapid transitions to remote work and an increased reliance on the cloud, many organizations moved to a full or hybrid-cloud model. Historically, data […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Vable
DECEMBER 30, 2020
Who can believe 2020 is nearly over? Normally we approach the close of the year with optimism and anticipation of spending time at home with friends and family. We are still hopeful of having the best time possible, but perhaps our celebrations will be more low key than usual.
Evalueserve
DECEMBER 31, 2020
As we close this challenging and unprecedented year, it is important to reflect on the hardships and lessons taught us. The pandemic has forced industries across the globe to change the way they use insights to reduce uncertainties and maximize opportunities. With competitive intelligence (CI) playing a more significant role in the next year, looking back on the highlights of the previous year will keep us focused on the things that really matter.
Moz
DECEMBER 28, 2020
Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.
Weidert Group
DECEMBER 28, 2020
For many industrial companies, B2B social media marketing can deliver quite a challenge. On one hand, companies get a sense of obligation to have a social media presence — first, because everyone else seems to have one, and second, because some social platforms can truly be part of an effective B2B social media strategy. On the other hand, many B2B industrials downplay the importance of social media in their marketing mix because they don’t perceive a strong industry presence there, or they’ve s
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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