Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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How Low Conversion Data Seriously Hinders Machine Learning

Smart Data Collective

Machine learning is changing the future of marketing in many beneficial ways. The Digital Marketing Institute reports that 97% of decision makers believe it is the future of marketing. There are a number of tactics that marketers can pursue to optimize campaigns with machine learning algorithms. However, some of these strategies are more limited then marketers would like to think.

Learning 184
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Why You Missed Your Sales Quota Last Quarter

Zoominfo

So you missed your sales quota last quarter. It seems like a huge, complex problem with no clear solution. What’s broken? How can you fix it? And how do you commit to a quota for next quarter and feel confident about hitting it? It’s a complicated problem, so let’s break it down. I’m ZoomInfo’s Senior VP of Revenue and veteran salesperson Patrick Purvis.

Sales 178
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Three Key Tips for a Voice of the Customer Program

Primary Intelligence

Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the voice of your customer. However, not every Voice of the Customer (VoC) program is successful. Definition of Voice of the Customer. Voice of the Customer is a research program that captures the experience customers have during their entire customer journey with you.

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Keyword | Competitor Search | Tableau

Domo

Today’s market is flooded with business intelligence solutions, like Tableau, that do one or two things well—but what if there was a solution that delivered more? How Domo compares to Tableau: But don’t just take our word for it. Fill out the form and see Domo in action.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Deciphering The Limitations Of Machine Learning Translations

Smart Data Collective

Machine learning is offering businesses a new opportunity to translate documents. They can use machine learning to translate marketing materials and other literature. However, these AI solutions may not always be the best. Brief Overview of Neural Machine Learning. Towards Data Science has discussed this development. The term is called neural machine translation.

Learning 173

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Three Key Tips for a Voice of the Customer Program

Primary Intelligence

Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the voice of your customer. However, not every Voice of the Customer (VoC) program is successful. Definition of Voice of the Customer. Voice of the Customer is a research program that captures the experience customers have during their entire customer journey with you.

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5 Challenges CIOs Are Facing—and How to Solve Them

Domo

From getting your arms around all the data your company owns to getting more bang for your business’s buck, CIOs are facing a number of pressures and challenges these days—and they’re only mounting. I recently sat down with five of the most revered IT leaders of the past three decades— Domo Enterprise Advisory Board members Phil Fasano, John Leggate, Tony Scott, Esat Sezer, and Mahvash Yazdi, who possess more than 100 years of combined experience as global CIOs at some of the world’s largest org

Finance 52
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The Best Uses Of Data And Tech In The Gaming Industry

Smart Data Collective

Many of our colleagues have written extensively about the impact big data is having on the gaming industry. They have said that big data technology is probably the biggest game changer in the industry. Kevin Rands of CIO is one of the experts to discuss the state of big data in the gaming industry. He said big data analysis gives companies a long-term strategy that helps them gain the strongest competitive edge.

Gaming 165
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The Beginner’s Guide to the CCPA: What This California Privacy Regulation Means for Your Business

Zoominfo

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Now, there’s another major regulation set to go into effect in the coming months. At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States.

Business 154
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Ep. 238 - 2019 CRC Series - Aaron Hill - Sawtooth Software, Inc.

Happy Market

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Aaron Hill, Vice President of Client Services at Sawtooth Software, Inc. Find Aaron Online: LinkedIn: www.linkedin.com/in/aaronhill1. Website: www.sawtoothsoftware.com.

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Guide decision making with predictive analytics.

Domo

Domo can transform your business by helping you get to insights faster with automated data discovery, including deep learning and descriptive stats, accelerate discovery and decision-making using data science tools for predictive modeling, build efficiency into your data prep with Domo’s ETL tools and processes, and ask questions about your data with natural language queries.

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The Growing Importance Of Big Data In Application Monitoring

Smart Data Collective

Big data has given birth to a number of new applications. Both mobile and desktop devices are able to use more sophisticated applications to serve users in every part of the world. Tech Beacon wrote some very insightful guidelines for people trying to develop applications. Big data isn’t just useful for developing new applications. It also is ideal for monitoring these applications more easily.

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Why You Missed Your Sales Quota Last Quarter

Zoominfo

So you missed your sales quota last quarter. It seems like a huge, complex problem with no clear solution. What’s broken? How can you fix it? And how do you commit to a quota for next quarter and feel confident about hitting it? It’s a complicated problem, so let’s break it down. I’m Patrick Purvis, ZoomInfo’s senior VP of revenue and a veteran salesperson.

Sales 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2019 CRC Series - Angela Pack - Askia

Happy Market

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Angela Pack, Business Development Manager at Askia. Find Angela Online: LinkedIn: www.linkedin.com/in/angela-lebedis-pack-3186b01. Website: www.askia.com.

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Extend your reach with Domo’s open cloud platform.

Domo

Domo’s open platform means you can access apps built by partners and developers around the world, as well as create your own custom apps. Domo can transform your business by helping you: Get fast, relevant answers with apps Browse hundreds of plug and play dashboards Utilize our collection of over 1,000 pre-built connectors Leverage industry best practices And more.

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Understanding the magic that is analytics

Smart Data Collective

Analytics is a term that many people have heard, but unfortunately not nearly as many go out of their way to truly understand in depth. Widely referred to as the “ fabric of the future ”, analytics is all about improving efficiency and ultimately creating better ways to do things in professional settings. Believe it or not, every thriving business, across practically every industry, has an analytics department (regardless of if it is a legal practice with particular focus on issues like if a hea

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How To Create Data Reports That Will Skyrocket Your Business Performance

Datapine Blog

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. However, they have been a necessary evil, created by analysts and consultants. The term usually conjures up images of static PDFs, old-school PowerPoint slides and big tables. Usually created with past data without the possibility to generate real-time or future insights, these reports were obsolete, comprised of numerous external and internal files, with

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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2019 CRC Series - Anil Damodaran - Course5 Intelligence

Happy Market

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Anil Damodaran, Vice President of Adomate at Course5 Intelligence. Find Anil Online: LinkedIn: [link]. Website: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happy

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Hypothesis Testing in SEO & Statistical Significance - Whiteboard Friday

Moz

Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.

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3 Crucial Ways Smart Data Eliminates Home Security Threats

Smart Data Collective

Alula recently wrote a great article on the intersection of big data and home security. A few years ago, this was a topic that was confined to the pages of science fiction books. However, big data has proven to be a very useful tool in home security in recent years. Homeowners should be aware of the benefits of big data when they want to make things more secure.

Security 121
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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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2019 CRC Series - Colson Steber - Communications for Research, Inc.

Happy Market

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Colson Steber, Co-CEO of Communications for Research, Inc. Find Colson Online: LinkedIn: [link]. Email: csteber@cfrinc.net. Website: www.cfrinc.net Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Tw

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Take the 2019 Local Search Marketing Industry Survey

Moz

Posted by MiriamEllis We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.

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Why Big Data Needs A Robust Off-Site Data Backup Method

Smart Data Collective

Choosing a backup method for data backup requires being aware of the factors that affect data backup in the short and long term. Having an off-site backup ensures that the data is far enough away from a local incident so that the business can recover normal function quickly. However, when dealing with a backup facility, companies need to weigh their options.

Loss 114
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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr