Crayon
JANUARY 5, 2021
The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with “the perfect plan” to hit those great big goals this year. When you need to start somewhere, it can be helpful to think through the questions you want to answer around growth, strategies, and obstacles.
Cipher
JANUARY 6, 2021
Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies. To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success.
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Smart Data Collective
JANUARY 6, 2021
If there’s one industry that had previously remained fairly untouched from the technological advancements, it is the sports domain. However, over time the sector is getting introduced with several new generation technologies intended to make it efficient and smart. We have recently seen a number of technological developments that have impacted sports.
Zoominfo
JANUARY 8, 2021
2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
JANUARY 7, 2021
The following post was written by Richard Conn. Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. He is passionate about connecting businesses and customers and has experience working with Fortune 500 companies such as Google, Experian, Target, Nordstrom, Kayak, Hilton, and Kia.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JANUARY 5, 2021
We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It’s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing.
Zoominfo
JANUARY 8, 2021
All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service.
Octopus
JANUARY 8, 2021
Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your. The post Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors appeared first on Octopus Competitive Intelligence.
ArchIntel
JANUARY 4, 2021
ArchIntel™ -. Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
JANUARY 8, 2021
Artificial intelligence has been a huge revolutionary advance for modern consumers and businesses. It has led to some of the most important and pressing discoveries. The market was worth $39.9 billion in 2019 and is growing at a pace of 42% a year between 2020 and 2027. However, there are a few fundamental things that we need to understand to make it work for us.
Zoominfo
JANUARY 6, 2021
Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. The future of CRM is in advanced intelligence and mobility, especially with recent pushes toward remote communications. 2020 forced B2B organizations away from tech-focused goals and toward cust
Octopus
JANUARY 6, 2021
Competitive Analysis thinking for sensational media headlines This article is called Competitive Analysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper. The post Competitive Analysis thinking for sensational media headlines appeared first on Octopus Competitive Intelligence.
Alexa
JANUARY 3, 2021
If you’ve ever interacted with a chatbot, you know it’s not always a smooth experience. Sometimes they can’t help you with a single question, and other times the information they dump on you is just too much, and there’s often dead ends involved. Creating a chatbot that strikes a perfect balance for potential customers is a subtle science, and not every company gets it right.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JANUARY 6, 2021
Big data is central to financial management. The market for financial data analytics is expected to reach $10 billion by 2025. One of the biggest uses of big data in finance relates to accounts receivable management. A decent AR (Accounts Receivable) management system is essential for the functioning of any business, no matter what industry you’re in.
Zoominfo
JANUARY 5, 2021
What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.
Octopus
JANUARY 4, 2021
What is Market Sizing, and how to do it? This article is called what is market sizing, and how to do it? We discuss what it is, why. The post What is Market Sizing, and how to do it? appeared first on Octopus Competitive Intelligence.
FedSavvy
JANUARY 5, 2021
Introduction to mind mapping. Have you ever been thrown into a capture for a complex opportunity that seems to invite a crowded competitor field? It can be challenging to understand the core requirements of a contract in a short period of time and to narrow down a group of competitors to focus on. Consider mind mapping as a tool to help you simplify this process.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JANUARY 5, 2021
As the needs and goals of a business change, so does the way it utilizes technology. Moving to the cloud and, in turn, leveraging different cloud configurations to run operations is a sound strategy for success. Hybrid cloud solutions, in particular, are experiencing a global surge in adoption. Per a comprehensive report by IBM, hybrid cloud solutions reduce total ownership costs by 54%, hybrid clouds create innovation, make the operation more efficient, and ultimately improve relationships with
Zoominfo
JANUARY 8, 2021
2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans have also shifted or changed entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.
Octopus
JANUARY 5, 2021
How to do Competitor Analysis in 2021 It is important to understand how to do Competitor Analysis in 2021. Most of us work within competitive markets. So, keeping an eye. The post How to do Competitor Analysis in 2021 appeared first on Octopus Competitive Intelligence.
Timo Elliot
JANUARY 4, 2021
I recently participated in a web seminar on the Art and Science of FP&A Storytelling, hosted by the founder and CEO of FP&A Research Larysa Melnychuk along with other guests Pasquale della Puca , part of the global finance team at Beckman Coulter and Angelica Ancira , Global Digital Planning Lead at PepsiCo. With advanced analytics, flexible dashboarding and effective data visualization, FP&A storytelling has become both an art and science.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
ArchIntel
JANUARY 6, 2021
ArchIntel™ -. Kevin Westcott of consulting services firm Deloitte believes the telecommunications industry has a lot to look forward to in 2021 because of 5G. For Westcott, 5G does not only offer opportunities on the consumer side; the next-generation wireless technology also has a lot of potential for enterprise customers. In fact, a recent Deloitte study shows that 86 percent of surveyed networking executives believe advanced wireless technologies would result in the transformation of their or
Zoominfo
JANUARY 5, 2021
What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.
Netbasequid
JANUARY 8, 2021
. As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on ‘experiences’ instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward purchasing pandemic distractions. Consumer love has shifted from experiences to ecommerce.
SpyFu
JANUARY 6, 2021
It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing , er, Microsoft Bing. That’s nearly 3 billion more opportunities for marketers to get their ad in front of a customer every single day. Yet, in 2020, marketers still spent $7.74 billion on Bing ads (that’s up 35% since 2016).Why would advertisers divert some of their search ad budget to Bing?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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