Crayon
JANUARY 14, 2021
Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your solution. Nice. A change in your closest competitor’s lead generation strategy drives an acute drop in opportunities for your sales team. Yikes. It’s important to understand what you can and can’t control.
Cipher
JANUARY 11, 2021
Question: What’s the best source of information for conducting a competitor analysis?
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Smart Data Collective
JANUARY 14, 2021
Artificial intelligence (AI) powered solutions have popped up across numerous industries. From healthcare to transportation, it has found applications in a vast number of things and business marketing is no different. Loads of business marketing solutions are available today that come with the power of AI. These include chatbots, video creation tools, and so much more.
Zoominfo
JANUARY 11, 2021
It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
JANUARY 12, 2021
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two knowledge sources – monitoring your own strategy alongside that of your competitors. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JANUARY 14, 2021
It is no secret that email technology has then significantly shaped by new developments with big data. We have talked extensively about the benefits of using big data in the field of email marketing. However, there are plenty of other novel data technology applications that email providers are rolling out. Over the last few years, we have already seen a number of massive, data-driven changes in email technology.
Zoominfo
JANUARY 15, 2021
After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).
Tinuiti
JANUARY 13, 2021
Smart Shopping is a fairly new campaign type within Google Ads , with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.
mention
JANUARY 13, 2021
They say it’s not the destination that matters, but the journey. Well, in business, both are equally important. If we think about the buyer’s journey , the destination would be the moment in which the client makes a purchase or converts, which is what every business is after. At the end of the day, that moment will have a direct impact on your bottom line!
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
JANUARY 11, 2021
We have talked about a number of changes that big data has created for the manufacturing sector. A number of manufacturers are relying more on analytics technology to streamline their operations. Cloud computing involves using a network of remote internet servers to store, manage, and process data, instead of using a local server on a personal computer.
Zoominfo
JANUARY 11, 2021
It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.
ArchIntel
JANUARY 13, 2021
ArchIntel™ -. Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. On Jan. 5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitive intelligence.
Alexa
JANUARY 15, 2021
You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. Instead of asking what you’re really looking for in a phone, the rep has the singular agenda to make a sale and nothing more. What if the sales rep instead took the time to get to know you first.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JANUARY 13, 2021
Big data is playing a very key role in the future of email communications. A growing number of companies are finding more innovative ways to use data technology to streamline communications and build more personalized relationships between various stakeholders. One of the most important benefits of big data lies with email verification. Data-driven companies are finding smarter ways to use big data to verify the identities of their subscribers and consumers, which is proving to be very useful.
Zoominfo
JANUARY 12, 2021
We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. But if you catch yourself asking, “Where would I even start?”—you’ve come to the right place. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. So, congratulations! You’ve already made great strides in seeking out a solution that will help your company go-to-market and reach the right customers, faster.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. Sabrina Liverpool, a private investigator specializing in open-source intelligence, compiled a list of free OSINT tools and websites that online investigators can use to get started on the right track. In an article published on her website, Liverpool notes that online investigators should have three tools at their disposal: private browsers, web page downloaders and video downloaders.
Intelligence Node
JANUARY 11, 2021
The best thing about January is the opportunity to start again, a general optimism for doing better retail planning than last year. More so for retail, being one of the hardest hit industries last year. As retailers re-evaluate 2020’s retail planning decisions, the overarching theme for Budget ‘21 is ‘uncertainty’, given the current political […].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JANUARY 10, 2021
Artificial intelligence or AI is beginning to have a large impact on businesses of all sizes. Startup businesses are also taking part in the AI revolution. The importance of AI in today’s business world cannot be overstated. This article will explore the ways in which AI technology can help your startup business succeed. What is Artificial Intelligence?
Zoominfo
JANUARY 12, 2021
If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Why? Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Your CRM is only as good as the data inside it, so when this information dirties your CRM, your marketing and sales teams waste precious time and money pursuing people who aren’t a good fit for your product or service.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. In part four of his LinkedIn blog post series about different open-source intelligence use cases, Babel Street’s vice president of commercial sales, Joel Neubert , examines OSINT applications for performing commercial due diligence. According to Neubert, there is an increasing need among companies to quickly gain a deep understanding of potential customers and suppliers in light of the rapid onboarding process taking place in today’s business environment.
SpyFu
JANUARY 11, 2021
Google is still the undisputed king of Search Engines. ( 92.16% worldwide market share as of November 2020.) Knowing how Google works and how to get a better ranking in the Google SERPs is what puts food on the table of 99% of SEO professionals. Even then, Google holds a few mysteries with SEOs, especially when it comes to using Google’s advanced search operators.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
JANUARY 13, 2021
Big data has started to change the world in a lot of ways. Human beings are creating 2.5 quintillion bytes of data every single day. As scalability with big data accelerates, consumers and organizations around the world are starting to witness its impact. Every aspect of our lives has been shaped by big data to some degree. The Internet is one of the most significant facets of our lives to be touched by data analytics, machine learning and other forms of new data technology.
Zoominfo
JANUARY 15, 2021
If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting? Sales forecasting is how sales managers, directors, and VPs estimate upcoming revenue. The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams).
ArchIntel
JANUARY 13, 2021
ArchIntel™ -. Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation. The article focuses on applications of NetBase Quid products for growing a share of voice , understanding consumer sentiment, keeping track of industry conversations, identifying new segments and monitoring
SpyFu
JANUARY 14, 2021
For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become better at understanding the intent of content, so keyword density is less important than in the early SEO days. But if you ask most SEO experts, they’ll still want to see your keyword appear multiple times in every piece of content.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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