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On March 25th, Stewart Butterfield, CEO of Slack, posted a series of tweets containing information about the corporate messaging forum’s recent surge in popularity as a result of the pandemic. “The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that).
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Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s like trying to schedule a meeting for buying a timeshare!” says Director of Sales Michael Veschio. “Sure, you get free lunch—but it’s an hour of your time, and you’re going to be sold to the whole time. Not worth the free lunch, for most people.”.
Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s like trying to schedule a meeting for buying a timeshare!” says Director of Sales Michael Veschio. “Sure, you get free lunch—but it’s an hour of your time, and you’re going to be sold to the whole time. Not worth the free lunch, for most people.”.
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