Cipher
MAY 8, 2020
As you evaluate competitive intelligence tools , you will likely come across two major categories of systems: taxonomy-based systems and systems that use natural language processing for automated tagging.
Zoominfo
MAY 8, 2020
What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment? Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list.
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Moz
MAY 5, 2020
Posted by Dr-Pete We want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly. When traffic is falling, it's easy to panic and focus on what you can control.
Elegant BI
MAY 8, 2020
Machine Learning and Smart Data Visualization – The Perfect Combination! Now that you (and your team) have access to analytics tools, you want to make the best use of these tools. You want to share analysis with others, use that analysis to explain concepts and conclusions in a presentation, and clearly see the root cause of a problem, the opportunity you can leverage and the trends and patterns you need to understand in order to do your job.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Contify
MAY 6, 2020
Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its Market and Competitive Intelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients. The firm approached Contify to automate the process of monitoring the digital footprint of 1800+ companies from its PE clients’ portfolio.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
MAY 7, 2020
Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot.
Elegant BI
MAY 6, 2020
How Do I Pitch the Benefits of Augmented Analytics to Management and IT? If you are trying to convince your executive management or IT team of the benefits of augmented analytics, you really don’t have to look far for support. Augmented analytics benefits are numerous and, while some benefits are self-evident, many are more subtle and will be uniquely effective within you own enterprise.
Better Buys
MAY 4, 2020
Better Buys has announced its 2Q 2020 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.
Zoominfo
MAY 6, 2020
“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. His reasoning? “Our philosophy is we really focus on making our existing customer happy. We do not aggressively pursue the new prospect.”. The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Moz
MAY 3, 2020
Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle.
Domo
MAY 7, 2020
Over the past month, whenever I’ve talked to Domo customers , one question has come up more than others: “When can we safely get back to work?” I get asked this because I’m talking to business and civic leaders who are understandably concerned about the health of both their workforce and organization. That’s what’s top of mind for everybody. We all want to make good decisions.
Better Buys
MAY 4, 2020
Every project your business undertakes consists of many different tasks, all with different deadlines and people responsible to meet them. And each stage and task is equally essential to creating and delivering the result you’re looking for. Successfully managing a project through each stage is no easy feat. And that’s where project management software comes […].
Zoominfo
MAY 5, 2020
Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.
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Moz
MAY 6, 2020
Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19.
Domo
MAY 3, 2020
Uncertainty never makes for a solid business foundation, and that’s why data-powered information is more important than ever. In this eBook from Domo and TechTarget, find out how your organization can leverage BI to meet technical and cultural challenges in your organization.
Better Buys
MAY 4, 2020
Are you looking to ramp up your lead generation, email marketing, customer relationship management (CRM) and sales processes? If you are, you’re not alone. More than half of B2B companies (58%) are in the same boat – and they plan to adopt marketing automation technology in the coming year. You’ve no doubt heard of Marketo. […].
Zoominfo
MAY 5, 2020
Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
MAY 3, 2020
The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute?
Zoominfo
MAY 6, 2020
“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. His reasoning? “Our philosophy is we really focus on making our existing customer happy. We do not aggressively pursue the new prospect.” The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software.
Better Buys
MAY 3, 2020
Managing a workforce is no easy task for human resources professionals. Perhaps one of the most important tasks is onboarding employees. Onboarding helps new hires transition to their roles and get acquainted with the company. A positive onboarding experience is key to building strong relationships from the outset and retaining talent. However, 36% of organizations […].
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