Smart Data Collective
NOVEMBER 12, 2019
Did you know there are over 3.5 billion Facebook users? Social media has become the best way to market your brand when you want to reach specific audiences. There are 50,000 or more new posts on Instagram every day, and nearly 500,000 Tweets a day. So how are all these brands becoming so visible overnight? They are using data to target new and previous customers.
Zoominfo
NOVEMBER 15, 2019
Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running.
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Aqute Intelligence
NOVEMBER 14, 2019
If you want to understand your competitors, you really need to know their customers. After all, your competitor’s customers tell you a lot about their ambitions, their performance, their limitations and their goals. By pinpointing your competitors’ customers, you can explore how they acquire new business, which may help you acquire more customers of your own.
Datapine Blog
NOVEMBER 13, 2019
It doesn’t matter how innovative your brand is or how groundbreaking your business model might be; if your business is ridden with glaring inefficiencies, your potential for growth is eventually going to get stunted. In fact, an IDC study showed that over 80% of business leaders surveyed from sales, HR, procurement, and other departments agreed that issues arise because companies are equipped with different internal systems and applications that don’t ‘talk’ to one other. 43% of the surveyed sta
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
NOVEMBER 15, 2019
Big data is changing the future of SEO in countless ways. All ecommerce companies need to look for ways to utilize big data to make the most of their SEO strategies, because organic search is essential to their success. The Overwhelming Importance of Big Data in SEO of eCommerce Companies. Big data has created a paradox for the SEO community. Although Google is becoming a lot stricter with its algorithms, smart marketers are finding better ways to implement SEO strategies with data analytics.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
NOVEMBER 14, 2019
How does an organization help the self-serve advanced analytics model grow and thrive? Responsibility lies in a number of places within the enterprise. Data Analysts/Data Scientists: If the business is large enough and sophisticated enough to have data analysts or data scientists on its team, those individuals will benefit from self-serve analytics.
Happy Market
NOVEMBER 12, 2019
My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar, as well as in a leadership role at Dynata (formerly ResearchNow) and InMoment.
Smart Data Collective
NOVEMBER 12, 2019
The CBD industry is growing at an astounding rate. So fast, in fact, that some companies are struggling to keep up with demand. And new companies are cropping up daily to get in on this brand new billion-dollar industry. But as the market becomes flooded with online outlets, it is essential for new companies to make proper use of the highly valuable resources that big data and artificial intelligence can offer.
Zoominfo
NOVEMBER 13, 2019
It’s an indisputable fact that our planet has reached a climate crisis, and human beings have played a monumental role in the troubling state of our environment. While we can make small changes in our daily lives to be more eco-friendly, we can’t turn a blind eye to the institutions that are doing the most damage to the environment. Commercial buildings, like the one you may be sitting in now as you read this, account for nearly 36% of global energy use and almost 40% of energy-related carbon di
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Moz
NOVEMBER 11, 2019
Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.).
Digimind
NOVEMBER 13, 2019
Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss hotly debated topics at a given time.
Smart Data Collective
NOVEMBER 14, 2019
The digital gaming industry has undergone jolting changes over the past decade, as more organizations are looking towards data driven solutions. Gaming organizations have started to use big data to develop a deeper understanding of target customers. They have refined their data decision-making approaches to include new predictive analytics models to forecast trends and adapt to evolving customer behavior.
Zoominfo
NOVEMBER 13, 2019
Buyers want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. They want to feel like they’ve won. So how can you make sure your future customer wins – and feels like they won – while winning business yourself? Today we’re exploring this conundrum with nine tips from our top sales closers. 9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
NOVEMBER 14, 2019
Posted by rosssimmonds If you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time.
Owler
NOVEMBER 12, 2019
Hello, I’m Tim, the CEO of Owler, and I want to let you know about some exciting new changes we’re making to Owler today that could impact your experience. We’ve grown… a lot! Over the last eight years, our incredible Owler community has grown to over 2.8 million members, many of whom use Owler every day for prospecting, supporting customers, investing, job hunting, and just about every other use you can think of.
Smart Data Collective
NOVEMBER 14, 2019
The subscription-based business model is no longer the preserve of magazines and home security systems. Today, we’re seeing it employed in a variety of other markets, including everything from software to education to physical products. In order for these operations to be profitable and sustainable, however, they require constant optimization. If you get the right data in hand, it becomes a lot easier to know which direction to take.
Elegant BI
NOVEMBER 12, 2019
Analytics for All: You Can Serve Business Users AND Data Scientists! I hope you would agree that every team member in your business is an important and valuable resource. When we talk, in the tech world, about self-serve apps and the concept of cascading analytics to everyone in the organization, managers and team members start to get nervous. Does the use of analytical tools mean that every business user has to become an analyst or a data scientist?
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
NOVEMBER 12, 2019
Posted by MiriamEllis. A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in.
Smart Data Collective
NOVEMBER 10, 2019
Predictive analytics is essential in modern email threat prevention. The IEEE created a report titled Identifying Email Threats Using Predictive Analytics , which shed a lot of light on this complicated issue. How is Predictive Analytics Revamping Email Security? Securing your email and other communication mediums from unauthorized access and threats is a priority more than ever.
Smart Data Collective
NOVEMBER 10, 2019
Two major trends in the big data landscape came to our attention that we wanted to address. We wanted to discuss data recruitment and what it means for the GDPR professionals out there. As you may know, all organizations – within the EU – that collect personal data must comply with the GDPR. The consequences for failing to meet GDPR standards are huge.
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