Zoominfo
JULY 15, 2019
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.
Smart Data Collective
JULY 19, 2019
When Alan Turing invented the first intelligent machine , few could have predicted that the advanced technology would become as widespread and ubiquitous as it is today. Since then, companies have adopted AI for pretty much everything , from self-driving cars to medical technology to banking. We live in the age of big data, an age in which we use machines to collect and analyze massive amounts of data in a way that humans couldn’t do on their own.
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Tinuiti
JULY 19, 2019
2019 Amazon Prime Day tells a unique story than previous years.
Datapine Blog
JULY 17, 2019
Experts predict that by 2025, around 175 Zettabytes of data will be generated annually, according to research from Seagate. Moreover, within just five years, the number of smart connected devices in the world will amount to more than 22 billion – all of which will produce colossal sets of collectible, curatable, and analyzable data, claimed IoT Analytics in their industry report.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Zoominfo
JULY 16, 2019
In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design ( source ): 38% of people will stop engaging with a website if the content or layout is unattractive. 88% of online visitors are less likely to return to a site after a bad experience. 46%
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Domo
JULY 15, 2019
What comes to mind when you think of data? Is it cold, hard numbers, telling an emotionless truth? What I find interesting is that our pursuit of this emotionless data is often driven by an actual emotion: curiosity. We’re interested in what the data says, the insights it holds, and how we can draw those insights out to inform decisions—or justify our efforts in a more tangible and provable manner.
Moz
JULY 18, 2019
Posted by Dr-Pete They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that's highly popular to this day. Join Dr. Pete as he explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treate
Zoominfo
JULY 16, 2019
In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics from Parqa , a digital marketing agency, and you’ll understand why B2B companies heavily prioritize website design: 38% of people will stop engaging with a website if the content or layout is unattractive. 46% of customers base their decisions on the credibility o
Smart Data Collective
JULY 19, 2019
The telecommunications industry could benefit from big data more than almost any other business. However, it has been slow to invest in machine learning and other big data tools, until recently. A 2017 analysis by MapR showed that telecommunications industries can benefit from big data more than almost any other company. Big Data Leads to New Breakthroughs in Telecom Products.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Digimind
JULY 15, 2019
“Brand storytelling isn’t about creating marketing campaigns, but building tribes and inspiring movements.” ~ E.W. & J.G. Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?” ?? If so, this post is for you! We got the scoop from Ekaterina Walter and Jessica Gioglio, storytelling experts and coauthors of the inspiring brand storytelling book, The Laws of Brand Storytelling.
Moz
JULY 17, 2019
Posted by Suzzicks While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. This search result focuses on surfacing and re-publishing content in ways that feed Google’s cross-device monetization opportunities better than simple websites e
Zoominfo
JULY 18, 2019
Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. 87% of those marketers found it to be an effective strategy ( source ) Yet, sales-ready leads don’t just pour in the second you decide to hold a webinar.
Smart Data Collective
JULY 17, 2019
Instagram has been a leading pioneer in the world of big data. They have used complex machine learning and AI tools to solve a number of issues, such as predicting the images you will like and fighting cyberbullying. The benefits of these machine learning solutions are multi-tiered. They don’t just help users of the platform. Big data technology is also making the platform better for advertisers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
BIS Research
JULY 19, 2019
Precision medicine is a patient-centric and targeted approach gaining popularity primarily for the treatment of disorders such as cancer, diabetes, and cardiovascular diseases. With the global healthcare expenditure expected to reach $8.5 trillion by 2020, the importance and need for an approach such as precision medicine which aims at lowering healthcare burden increases manifold.
Moz
JULY 15, 2019
Posted by KameronJenkins Rand, Russ, Ruth, Rob, and Ross. Dana and Darren. Shannon and Sarah. We didn’t mean to (we swear we didn’t) but the first day of MozCon was littered with alliteration, takeaways, and oodles of insights from our speakers. Topics ranged from local SEO, link building, and Google tools, and there was no shortage of "Aha!" moments.
Digimind
JULY 18, 2019
“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business strategies as well.
Smart Data Collective
JULY 16, 2019
Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. But how many solutions can machine learning really offer? That will depend largely on the way it is integrated into the email marketing funnel.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
BIS Research
JULY 18, 2019
Since 2008, the drone industry has been witnessing a boost in its growth across the globe. Mini-unmanned aerial vehicles, popularly known as drones are being deployed across several sectors for applications such as inspection of cargo, disaster management, photography, agriculture inspections, and emergencies. Further, in future, the usability of drones is expected to expand to civilian applications such as package delivery.
Moz
JULY 16, 2019
Posted by KameronJenkins We had another amazing day here at MozCon — our speakers delivered some incredible expertise for Day two. But there was plenty of moments in-between that was also just as spectacular. In no particular order, today also consisted of: Areej parading 180 slides-worth of knowledge in 14 minutes — like a boss! 1,000+ attendees singing Marie happy birthday Dr.
Digimind
JULY 17, 2019
Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business.
Smart Data Collective
JULY 16, 2019
Big data has had wonderful implications for our lives. However, there is a dark side. Big data raises very valid privacy concerns. Tech Republic wrote about this in their 2017 post Big Data Privacy is a Bigger Issue than You Think. Concerns about big data privacy are highlighted by a new project Facebook is working on – the Libra currency project.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
BIS Research
JULY 16, 2019
Since the launch of Sputnik 1 in 1957, the satellite industry has evolved tremendously and has witnessed innumerable developments. Advancements in satellite technology have given birth to a global industry for space electronics and that has transformed the entire aerospace industry with the introduction of path-breaking technologies and inventions. One of the key segments of the space electronics industry is electronic components, which are a crucial part of satellites, launch vehicles, and deep
Moz
JULY 17, 2019
Posted by KameronJenkins If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn't judge — there were so many insights), don't fret. We captured all of day three's takeaways so you could relive the magic of day three. Don't forget to check out all the photos with Roger from the photobooth! They're available here in the MozCon Facebook group.
Smart Data Collective
JULY 17, 2019
Artificial intelligence is playing an invaluable role in manufacturing. According to CIO, the manufacturing industry is ultimately the main driving force behind AI advances. CNC stands for Computer Numerical Control, which is a technology that uses artificial intelligence and sophisticated computers to control the movement of machines. This technology has been around for decades but it’s in the last couple of years that it’s getting much more popular.
Smart Data Collective
JULY 17, 2019
Americans are overwhelmingly concerned about online privacy. In December, a poll found that only 8% of Americans did not support any type of data protection policy. They believe that the government should do more to develop privacy safeguards. Unfortunately, the government is not going to take action anytime soon. If anything, we have taken a massive step back.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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