CIO

MAY 27, 2019

What is a business relationship manager? A business relationship manager (BRM) acts as a liaison between IT and other business units in the organization. As departments increasingly rely on technology, organizations often find they need to establish stronger communication between IT and outside business units. The BRM role is typically a senior-level position, for which candidates need a wide range of experience, hard and soft skills and education to fill the job requirements. [ Get ahead with t

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Business Management IT Education 655

Smart Data Collective

MAY 20, 2019

We’re well past the point of realization that big data and advanced analytics solutions are valuable — just about everyone knows this by now. In fact, there’s no escaping the increasing reliance on such technologies. Big data alone has become a modern staple of nearly every industry from retail to manufacturing, and for good reason. IDC predicts that if our digital universe or total data content were represented by tablets, then by 2020 they would stretch all the way to the moon over six times.

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Business Intelligence Learning Intelligence Intelligence 279

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).

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Datapine Blog

MAY 14, 2019

“Big data is at the foundation of all the megatrends that are happening.” – Chris Lynch, big data expert. We live in a world saturated with data. At present, around 2.7 Zettabytes of data are floating around in our digital universe, just waiting to be analyzed and explored, according to AnalyticsWeek. By gaining the ability to understand, quantify, and leverage the power of online data analysis to your advantage, you will gain a wealth of invaluable insights that will help your business flourish

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Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.

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Contify

MAY 29, 2019

The post Contify and Fletcher/CSI join hands to offer a comprehensive market intelligence program appeared first on Contify HQ.

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Smart Data Collective

MAY 2, 2019

Large companies around the world are investing in big data. Big data has been especially important for optimizing their marketing campaigns. However, a number of small businesses are getting in on the action too. Local marketing agencies have discovered that SEO is more dependent on big data than ever. They are developing more data driven solutions to offer better search marketing strategies.

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Knowledge Research Learning Marketing 279

Zoominfo

MAY 15, 2019

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify. Today, we explore some of the more common sales problems—problems you might not even know you’re facing.

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Datapine Blog

MAY 28, 2019

BI projects aren’t just for the big fishes in the sea anymore; the technology has developed rapidly, the software has become more accessible while business intelligence and analytics projects implemented in various industries regularly, no matter the shape and size, small businesses or large enterprises. With the help of online data analysis tools , these kinds of projects have become easy to manage and agile in performance.

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Moz

MAY 16, 2019

Posted by Cyrus-Shepard In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday.

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Elegant BI

MAY 3, 2019

KPI Software Should be Part of Your Suite of BI Tools! There is no doubt that business intelligence and analytics should include key performance indicators (KPIs). Business intelligence tools must include KPI software and an intuitive KPI dashboard that is easy for business users to adopt and to use to monitor, manage and understand business metrics, actual vs. planned results and other data.

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Fuld

MAY 29, 2019

We Debunk 3 Popular Myths Amidst an International Race to 5G. As the pace of disruption increases , Fuld + Company acutely monitors disruptors with the power to upend a variety of industries, especially those that bring immense transformation on a global scale. While most believe groundbreaking innovations have the potential to cause global disruption, the truth is, there are a lot of factors for the public to consider before determining global disruption will take place.

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Smart Data Collective

MAY 29, 2019

Big data is completely transforming the way we live and the way companies conduct business. Pretty much every industry you can think of uses some form of big data technology to help optimize their business. In this article, we reveal five industries which have been reshaped by big data technology. 1. Retail. IBM wrote an excellent report about the use of big data in the retail sector.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. And then there are the meetings where to put it simply, nothing gets done.

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Datapine Blog

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips. According to Better Buys, 85% of business leaders feel that using big data to their advantage will significantly improve the way they run their companies – and they’re not wrong.

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Business Intelligence Intelligence Intelligence Business 108

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653

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Algorithm IT Briefing 69

Happy Market

MAY 30, 2019

My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella was the Knowledge & Insights Senior Analyst for Coca-Cola where she guided the BU’s decision making processes and develop

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Market Research Marketing Research IT Knowledge 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Domo

MAY 29, 2019

Domo helps reimagine how business can be done with data. Your business-critical data is stored in many systems. Connect and combine from all of your systems into Domo and get actionable insights in seconds. Connect. Link, merge, and access your data with Domo as the hub between all your systems. Store. With Domo’s intelligent data warehouse, all your data is instantly available on any device.

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Security Security Intelligence Intelligence 52

Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. It’s probably resulted in lots of stress, sleepless nights, and CBD oil drops to give you the energy and focus to keep going.

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Marketing Marketing Market Research Marketing Research 277

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

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Datapine Blog

MAY 29, 2019

Effective decision-making processes in business are dependent upon high-quality information. That’s a fact in today’s competitive business environment that requires agile access to a data storage warehouse , organized in a manner that will improve business performance, deliver fast, accurate, and relevant data insights. BI architecture has emerged to meet those requirements, with data warehousing as the backbone of these processes.

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Business Intelligence Intelligence Intelligence Business 78

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week's edition of Whiteboard Friday, we're thrilled to welcome Dana DiTomaso as she explains how you can harness the power of both SEO and PPC for a better Google experience overall.

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Competitive Learning Management IT 68

Happy Market

MAY 23, 2019

Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill Online: LinkedIn Website: M/A/R/C Research Find Us Online: www.happymr.com Social Media: @happymrxp LinkedIn This Episode’s Sponsor: This episode is brough

Market Research 52

Market Research Marketing Research Research Marketing 52

Domo

MAY 29, 2019

Over the past decade, as customers’ demands have changed, in-store sales have declined, and shareholder pressure has risen, many retailers have turned to data as a way to survive an increasingly cut-throat industry. But turning to data means nothing if you don’t also understand how to use it to your advantage. To that end, Domo and customer-experience specialists One Connected Community (OCC) hosted 17 senior retail leaders in London last month for a thought-provoking, interactive workshop on al

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Retail Win Restaurants Innovation 52

Smart Data Collective

MAY 6, 2019

Self-driving cars and trucks once seemed like a staple of science fiction which could never morph into a reality here in the real world. Nevertheless, the past few years have given rise to a number of impressive innovations in the field of autonomous vehicles that have turned self-driving cars from a funny idea into a marketing gimmick and finally into a full-fledged reality of the modern roadway.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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