Crayon
SEPTEMBER 8, 2021
Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them. We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitive intelligence.
CIO
SEPTEMBER 16, 2021
As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights. In fact, the latest Forrester Wave report on augmented BI goes as far as to say “it is hard not to consider Power BI as your top choice for an enterprise BI platform.
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Cipher
SEPTEMBER 13, 2021
It’s fair to say that SharePoint plays an important role in the day-to-day operations of many organizations. SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud. However, the platform can be configured for many different use cases. One use case is to act as a hub for Market and Competitive Intelligence (M/CI).
Smart Data Collective
SEPTEMBER 28, 2021
In today’s modern era, AI and IoT are technologies poised to impact every part of the industry and society radically. Because most businesses devote their primary efforts to developing their brand, software applications, or network, new technologies are apt to transform how they operate. In addition, as companies attempt to draw better significance from the huge datasets gathered by linked devices, the potential of AI is accelerating the wider implementation of IoT.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
mention
SEPTEMBER 1, 2021
Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well. Instagram addresses this increasing demand with IGTV. Table of Contents: What is IGTV? Why Use IGTV?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
SEPTEMBER 22, 2021
Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide content that helps them personalize emails. You can provide tactics that help them overcome objections. You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts.
CIO
SEPTEMBER 23, 2021
A recent Ernst and Young report found that 81% of organizations embrace the notion that data should be at the heart of all decision making. Yet, in many organization the decision-making process is stalled because data is still kept in silos.
Cipher
SEPTEMBER 1, 2021
Danaher is a global science and technology innovator focused on finding new ways to help its customers solve complex problems. As a family of more than 20 operating companies spread across a variety of different industries, Danaher companies drive forward innovation in all walks of life.
Smart Data Collective
SEPTEMBER 7, 2021
During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics. Big data in retail help companies understand their customers better and provide them with more personalized offers.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
mention
SEPTEMBER 29, 2021
No matter what business you have, whether it is an online business or a brick-and-mortar business, you can’t last long in the market without some word-of-mouth advertising. Why? Because it’s more believable when a suggestion to buy or try something comes from an individual. Word of Mouth Advertising is like a personal recommendation. People tend to listen more when someone tells them.
Zoominfo
SEPTEMBER 2, 2021
As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus.
Crayon
SEPTEMBER 10, 2021
While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics.
Intelligence Node
SEPTEMBER 21, 2021
Table of Contents Gearing Up for the 2021 Holiday Shopping Season While it feels like just yesterday brands and retailers were navigating their first holiday shopping season since the onset of COVID-19, here we are again, preparing for the second holiday season amidst the pandemic. While most countries have opened up for business again and […].
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Cipher
SEPTEMBER 9, 2021
Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence?
Smart Data Collective
SEPTEMBER 22, 2021
We have previously talked about some of the open source tools available to create big data projects. Kubernetes is one of the most important that all big data developers should be aware of. Kubernetes has become the leading container orchestration platform to manage containerized data-rich environments at any scale. It has vastly simplified container deployment and management yet with the added complexity of managing clusters.
mention
SEPTEMBER 8, 2021
Nurturing leads is still a challenge for businesses of every size. A recent survey from Demand Gen Report found that only 8% feel their lead nurture process is excellent – and many of the respondents there were from enterprises with large, dedicated marketing departments, mind you. It’s even harder for small businesses with a skeleton marketing crew. .
Zoominfo
SEPTEMBER 7, 2021
We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later. Yet, historically, getting the CEO, CFO, or even the CTO to engage early in the sales process—if at all—has been a long shot.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
SEPTEMBER 15, 2021
There’s more than one way to measure the success of your content marketing strategy. Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel. No matter what you’re focused on, differentiation is essential. If you want someone to read your blog post, you have to say something unique. If you want someone to fill out your form, you have to offer something unique.
Intelligence Node
SEPTEMBER 6, 2021
We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].
Cipher
SEPTEMBER 15, 2021
If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors.
Smart Data Collective
SEPTEMBER 13, 2021
Many organizations and enterprises are constantly under threat of a cyber attack. Although data may be lost in a hacking incident, it can also be due to other intentional or accidental reasons. For example, you cannot rule out physical data theft, human error, computer viruses, faulty hardware, power failure, and natural disasters. One way to mitigate the loss of vital information is to have a sound backup system, which will improve the chances of recovering the data.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
mention
SEPTEMBER 22, 2021
If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries. It’s no secret that each generation is shaped by different factors, including environmental and political events that may shape their worldview.
Zoominfo
SEPTEMBER 10, 2021
Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’. It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts.
Crayon
SEPTEMBER 17, 2021
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.
Alexa
SEPTEMBER 13, 2021
Buying products from e-commerce businesses has become commonplace in today’s digital landscape. People purchase everything, from groceries to cars, online, and it’s all thanks to e-commerce businesses. In 2020, the U.S. e-commerce market generated $431.6 billion in revenue , and that number is expected to reach upwards of $560 billion by 2025. But with a rapidly growing market, it’s become increasingly difficult to make your customer experience superior to those of other e-commerce businesses.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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