CIO

JUNE 2, 2020

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of more than 9 percent between 2020 and 2025 as businesses seek to become more analytically driven.

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Market Intelligence Business Intelligence Intelligence Globalization 752

Cipher

JUNE 23, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

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Competitive Intelligence Competitive Intelligence Intelligence 325

Zoominfo

JUNE 26, 2020

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.

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Datapine Blog

JUNE 23, 2020

As a chief financial officer (CFO), the weight of your company’s fiscal wellbeing most likely rests on your shoulders. Not only are you responsible for the ongoing financial strategy of your organization, but you’re probably expected to provide timely, accurate reports to a variety of stakeholders. With so much responsibility and such little time, financial data analysis is no easy feat.

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Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Digimind

JUNE 25, 2020

The concept was simple enough - boot up your hard drive, turn on your computer desktop screen, open your AOL internet browser while enduring that obnoxious dial-up sound before finally arriving at “PizzaNet”, and ordering two medium pepperoni pizzas with a side of garlic bread and a 2-liter bottle of Tab Cola. Within minutes a delivery person would be at your door with all your food ready - the age of fast food delivery was upon us.

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Business Analysis IT Marketing 100

Moz

JUNE 2, 2020

Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them.

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Loss Business IT 95

Cipher

JUNE 11, 2020

This blog is the second in our three-part Competitive Strategy Series. This series is meant to help you understand the three key parts of your competitive strategy. You can compare the three pillars to three legs of a stool. If one leg is shorter than the rest, or worse yet, if you are missing a leg completely, your stool will fall right over.

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Competitive Information Research Market Research 325

Zoominfo

JUNE 23, 2020

In the aftermath of George Floyd’s tragic death, our nation’s collective unrest over racial injustice has skyrocketed. Individuals, establishments, and communities are, one by one, being reexamined, their contributions to the cause being carefully dissected. Many businesses are asking the same question: How can we help? Short-term vs. long-term investment in corporate diversity.

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Education Capital Analysis Business 246

Contify

JUNE 25, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform. Participating partners will get their own branded, bespoke research delivery platform to help them convert their clients from one-time ad-hoc projects to recurring, subscription-based offerings. .

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Digimind

JUNE 26, 2020

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions. And the importance of consumer insights cannot be understated.

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Research Marketing Marketing Business 89

BI Insight

JUNE 24, 2020

I wrote some other posts on this topic in the past, you can find them here and here. In the first post I explain how to create “Time” dimension with time bands at minutes granularity. Then one of my customers required the “Time” dimension at seconds granularity which encouraged me to write the second blogpost. … Continue reading Quick Tips: Time Dimension with Time Bands at Seconds Granularity in Power BI and SSAS Tabular.

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Data Analysis Analysis Business Intelligence Business 56

Moz

JUNE 16, 2020

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

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Commerce Analysis Knowledge Innovation 88

Cipher

JUNE 4, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Why? Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve already gone through the awareness stage of the buyer’s journey. They’ve identified a business problem or opportunity, and after educating themselves on available options in the marketplace, the prospect has identified your company’s solution as a poten

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Sales Gaming Marketing Marketing 246

Contify

JUNE 23, 2020

In a recent interview with Martha Heller , Mike Wright , the Global CIO at McKinsey & Company, shared some insights on how they manage information and knowledge of its people to bring the best of McKinsey to every client. Mike asserts that the greatest asset of McKinsey is the knowledge of its people. While this is true for any organisation, given the fact that McKinsey has been able to do this consistently over several decades and has managed to scale knowledge management processes to 17,00

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Information Management IT Competitive Intelligence 61

Digimind

JUNE 29, 2020

Just as the way to a man’s heart is through his stomach, the way to your customers’ hearts (and wallets) is through understanding their behavior, needs, and wants. In fact, a 2020 study on customer expectations by Gladly found that 84% of consumers will spend more with brands that provide personalized customer service.

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Domo

JUNE 30, 2020

In an age when there are so many channels consumers can and do use to communicate with and about the brands they invest in, organizations that are able to capture that information and act on it have the opportunity to better service their customers and, in turn, build a competitive advantage. That’s the message ESPN’s Douglas Kramon and Jennier Lien delivered during a recent “Get Leverage” webinar with Domo on the power of solutions that can gauge how a business’ products and services are being

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Advantage Advantage Competitive Sales 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

JUNE 18, 2020

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

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Algorithm Briefing Win Learning 86

Cipher

JUNE 17, 2020

It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.

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Competitive Intelligence Advantage Advantage Competitive 325

Zoominfo

JUNE 5, 2020

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

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Sales Technology Technology Marketing 246

Elegant BI

JUNE 29, 2020

Why Do I Need Self-Serve Data Preparation? Why would your business need Self-Serve Data Preparation? Perhaps you have a team that includes IT professionals that can prepare data for analysis or maybe you have a business analyst or a data scientist to serve that need. But, there are plenty of good reasons to consider data preparation tools that are easy enough for every team member to use.

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Business Analysis Knowledge IT 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Digimind

JUNE 25, 2020

The concept was simple enough - boot up your hard drive, turn on your computer desktop screen, open your AOL internet browser while enduring that obnoxious dial-up sound before finally arriving at “PizzaNet”, and ordering two medium pepperoni pizzas with a side of garlic bread and a 2-liter bottle of Tab Cola. Within minutes a delivery person would be at your door with all your food ready - the age of fast food delivery was upon us.

Business 53

Business Analysis IT Marketing 53

Domo

JUNE 29, 2020

Some situations we encounter in life are scarier than others. COVID-19 has been one of those situations for me. Over the course of a distressing, three-day period in April, eight family members tested positive for the coronavirus. They’re all fine now, but for about 72 hours, I was worried sick. In a perfect world, we could all ride this crisis out by simply pushing the pause button on the responsibilities we’re accustomed to dealing with.

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Human Resources Learning Innovation Business 52

Moz

JUNE 24, 2020

Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts.in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed. No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pu

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Information Marketing Marketing Management 83

Data Hut

JUNE 27, 2020

Retail marketing is the road that can lead your business to success. By optimizing the strategies you use, when, and how, you can make the most out of your capital, time, and workforce. Your retail marketing strategy will help you tremendously, from customer relations to product development and branding. Thus, helping you stand tall before your competitors.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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