CIO
JUNE 29, 2022
What is robotic process automation? Robotic process automation (RPA) is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for processing a transaction, manipulating data, triggering responses, and communicating with other digital systems.
Crayon
JUNE 14, 2022
Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires consistency. Each member of your organization, across the entire customer lifecycle, needs to be in lockstep. When a prospect hits your homepage, clicks an ad, or opens their inbox, your communication should ooze the same values, using the same diction and syntax.
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mention
JUNE 29, 2022
Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. However, SEO often stops tracking at KPIs, like ranking positions and traffic. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. But with a bit of math, it’s still possible to find your SEO ROI by using numbers found in your analytic tracking software.
Smart Data Collective
JUNE 1, 2022
Data breaches are becoming more common than ever. The International Association of Privacy Professionals reports that there were 1,862 data breaches in 2021 alone. This figure is growing by the year. Organizations must make data security a top priority. Those that do not risk bankruptcy, as the costs of data breaches are horrifying. Rising Data Breaches Have Made Greater Data Security a Necessity.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Tinuiti
JUNE 16, 2022
Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger. This year is a crucial time to […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
JUNE 7, 2022
More companies in every industry are adopting artificial intelligence to transform business processes. But the success of their AI initiatives depends on more than just data and technology — it’s also about having the right people on board. An effective enterprise AI team is a diverse group that encompasses far more than a handful of data scientists and engineers.
Crayon
JUNE 2, 2022
A few weeks ago, we showed you how to make the case for an official competitive intelligence program. We showed you, in other words, how to convince an executive decision-maker (EDM) that CI is a vital, complex process—something that needs to be a priority for at least one person.
mention
JUNE 8, 2022
So, you’re interested in using polls to drive audience engagement and show your readers exactly what you have to offer when it comes to answering tough questions. Now, you want to get a sense of the advantages of using polls as part of your social media strategy. You’ve come to the right place! Let’s dive right in. First, what is a poll? In a nutshell, a social media poll is a great way to build community, facilitate discussion and get feedback from your social media following.
Smart Data Collective
JUNE 29, 2022
Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Keep reading to learn more about the benefits. Data-Driven Companies are Discovering the Benefits of Investing in Email Marketing.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Chris Webb BI
JUNE 4, 2022
In amongst all the announcements at Build recently, you may have heard about a new member of the Power Platform being launched: Power Pages. You can read the docs here , and there’s a good, detailed video overview here , but here’s a quick summary of what it is: Microsoft Power Pages is a secure, enterprise-grade, low-code software as a service (SaaS) platform for creating, hosting, and administering modern external-facing business websites.
Intelligence Node
JUNE 22, 2022
Meet Priya Gaikwad – An OG INodian and AVP Admin. Priya is one of the original five at Intelligence Node and has been with the company for nine years. She.
CIO
JUNE 13, 2022
CIOs are used to rapid change. New technologies hit the market, existing ones evolve, business needs change on a dime, staff comes and goes. All that together, though, is nothing compared to the turbulence that CIOs are seeing today. IT leaders are now contending with continued pandemic-related disruptions, geopolitical instability, and economic volatility — on top of those usual factors.
Crayon
JUNE 15, 2022
For most of April, an indie pop band called shallow pools was touring the East Coast of the United States, making stops at legendary venues like Irving Plaza and Toad’s Place.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
mention
JUNE 1, 2022
Do you know that 90% of the best-performing YouTube videos have custom thumbnails? It’s like with a book cover: Thumbnails draw attention, attract views, and help viewers choose your video from the crowd of others. Given the time and efforts you spend organizing and optimizing your video content , it would be doubly upsetting to miss views and rankings because of wrong “book covers,” aka poor YouTube thumbnails design, agree?
Smart Data Collective
JUNE 19, 2022
Artificial intelligence is driving a lot of changes in modern business. Companies are using AI to better understand their customers, recognize ways to manage finances more efficiently and tackle other issues. Since AI has proven to be so valuable, an estimated 37% of companies report using it. The actual number could be higher, since some companies don’t realize the different forms of AI they might be using.
Zoominfo
JUNE 30, 2022
Andrea Lopez caught her big break in the entertainment industry through a DM on Instagram. After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Then, while negotiating a big brand partnership, she recognized a familiar face. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.
Chris Webb BI
JUNE 26, 2022
Power Query Online is, as the name suggests, the online version of Power Query – it’s what you use when you’re developing Power BI Dataflows for example. Sometimes when you’re building a complex, slow query in the Query Editor you’ll notice a message in the status bar at the bottom of the page telling you how long the query has been running for and how much memory and CPU it’s using: The duration and CPU values are straightforward, but what does the memory val
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
CIO
JUNE 7, 2022
What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems.
Crayon
JUNE 9, 2022
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.
mention
JUNE 15, 2022
Statista reports that 11 million households scanned at least one QR code in 2020 in the US. That’s a massive increase from 9.76 million QR code scans in 2018. Nowadays, QR codes are used for anything from marketing campaigns to contactless payments. There are endless possibilities for what you can do with QR codes. This article will explore some of the most creative ways people use QR codes.
Smart Data Collective
JUNE 17, 2022
Global companies spent over $2.83 billion on marketing analytics in 2020. This figure certainly increased in light of the pandemic, as digitization accelerated. Marketing has always been about numbers. Now, those numbers are highly refined, narrowed by algorithms and databases, and processed by people with advanced degrees. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
JUNE 27, 2022
The importance of data is undeniable. But the path to reliable business intelligence is not always straightforward. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. But using evaluations like “how many accounts can you provide?” or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked.
Chris Webb BI
JUNE 19, 2022
The most exciting (at least for me) feature in the new Enhanced Refresh API ( blog announcement | docs ) is the ability to cancel a dataset refresh that’s currently in progress. Up until now, as this blog post by my colleague Michael Kovalsky shows, this has been quite difficult to do: not only do you need to use the XMLA Endpoint but you also need to take into account that in many cases the Power BI Service will automatically restart the refresh even after you’ve cancelled it.
FedSavvy
JUNE 13, 2022
We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4 billion in revenue, up 6.4% from fiscal year 2021, and increased its headcount to more than 29,000 employees worldwide.
Crayon
JUNE 9, 2022
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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